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Trading gossip.

BEWARE the devil, he comes in many forms. Spin Media, practitioners of the dark arts of PR, have spun their last piece of spin, it seems.

The Liverpool-based agency is changing its name to Spinoza Kennedy Vesey Public Relations. Just rolls off the tongue, doesn't it?

Its original name came from managing director Andrew Spinoza whose childhood nickname was "Spin".

Now Andrew is now so afraid of the word he can barely bring himself to use it, preferring simply "the S-word".

The word was in danger of "obscuring and confusing" clients and media, he adds. Heaven forbid a PR firm should want to do that

VISITORS to the website of Downtown Liverpool in Business may be slightly bemused to see a picture of chairman Frank McKenna wearing a sparkly mask.

At first we feared Frank was becoming a Howard Hughes-type recluse.

No such luck, however, as the dapper chap was merely

Frank McKenna joining in the fun at DLIB's Christmas bash in Cavern Walks.

The night also featured a fashion show and Frank could not resist doing a turn down the catwalk. Is there no end to the man's talents

BACK to PR firms being too clever by half: we're a bit baffled by the invitation to Think's Christmas party at the swish Alma De Cuba bar in Seel Street.

A poster-sized piece of paper arrived on the doormat with the following words: "Everyone who saw it said ' Such a Thing has never been seen or done not since the day the Israelites came up out of Egypt. Think about it!"' It then asks us to join them for "unorthodox drinks".

If anyone knows what they're on about, please get in touch

IT IS good to see Liverpool's city centre bars are taking the annual 'don't drink and drive' message seriously.

One punter at the Hogshead tried to take the sensible option and ordered a glass of orange juice and was charged a whopping pounds 1.80. We'd want it freshly squeezed for that.

Meanwhile drinkers at the ultra-fashionable Living Room nearby who tell bar staff to "take your own" may be in for a shock.

Such an offer used to see 10p or 20p dropped into a glass but now, it seems, pounds 1.20 is the going rate
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Title Annotation:Business
Publication:Daily Post (Liverpool, England)
Date:Dec 14, 2005
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