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Toyota Strengthens Efforts to Develop Safe Vehicles; Integrated Safety Management Concept Forms Base of New Safety Technologies.

Tokyo, Japan, Aug 25, 2006 - (JCN Newswire) - Toyota Motor Corporation announced today its Integrated Safety Management Concept, an expression of the direction of Toyota's technology development for furthering the development of safe vehicles. TMC also announced new safety technologies based on this concept that are to be featured in the LS460, Lexus' new flagship sedan scheduled for launch this September.

As a part of its efforts to realize sustainable mobility, Toyota intends to strengthen its traffic safety initiatives in the future through: 1) the development of even safer vehicles and technologies, 2) participation in the creation of a safe traffic environment and 3) activities designed to educate people in traffic safety, thereby contributing to the complete elimination of traffic casualties, which can be viewed as the ultimate hope of a society that values mobility.

Toyota's safety technology and vehicle development aims to provide optimal driving support based on driving conditions, not only by integrating individual safety technologies and systems in the vehicle, but also by adopting an infrastructure- respondent system (road-to-vehicle) and using information obtained from vehicles other than the driver's (vehicle-to-vehicle), to enhance synergistic effects.

Higher levels of safety are being pursued in five types of situations categorized by the degree of risk of an accident: parking, active safety, pre-crash safety, passive safety and emergency response. By increasing such integration even further in the future, Toyota seeks to reduce dangers related to vehicle use in the pursuit of vehicles that do not cause accidents.

For more on the company's new safety technologies, please visit the Toyota website at http://www.toyota.co.jp/en/news/06/0825.html.

About Toyota Motor Corporation

Toyota Motor Corporation (TSE: 7203; NYSE: TM) develops and manufactures vehicles, and is one of the largest car manufacturers in the world, offering a wide range of products from minivehicles to trucks. In addition to its core business, Toyota has a large business portfolio in financial services, including sales finance, vehicle insurance, and credit cards. It is also involved in telecommunications through a subsidiary that provides cellular services in Japan. Other diversified businesses include industrial equipment, prefabricated housing and leisure boats. The company is headquartered in Aichi, Japan. For more information, please visit www.toyota.co.jp/en/index.html.

Source: Toyota Motor Corporation

Contact:
Toyota Motor Corporation
Public Relations Department
http://www.toyota.co.jp/en/index_company.html


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Publication:JCN Newswires
Geographic Code:9JAPA
Date:Aug 26, 2006
Words:410
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