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Toyota Holds Safety Forum in China.

Tokyo, Japan, Feb 17, 2006 - (JCN Newswire) - TOYOTA MOTOR CORPORATION (TMC) announced that it held a Safety Forum today in Tianjin, China where it introduced Toyota traffic safety initiatives to the Chinese media through presentations, technology exhibits and live crash testing.

Toyota held the forum against a backdrop of growing vehicle safety awareness in China. For its presentations and technology exhibits at a local conference venue, Toyota used actual vehicles and other displays to introduce, among other initiatives, its advanced GOA (Global Outstanding Assessment) collision-safety body and a pedestrian-injury-lessening vehicle body structure. To demonstrate the high level of safety inherent in Toyota vehicles, Toyota performed live crash testing of the locally produced Reiz (pronounced as "rays") at the China Automotive Technology & Research Center (CATARC), also in Tianjin.

Reflecting on the increasing number of traffic accidents and causalities in China, TMC Senior Managing Director Tetsuo Hattori, head of Toyota's Vehicle Engineering Group, said at the forum, "Toyota feels it has a major social responsibility to carry out safety initiatives. On top of its commitment to providing safe vehicles in China, Toyota also seeks to contribute as much as possible to various traffic safety awareness activities, accident investigation and analysis using data from Japan and elsewhere and various joint research projects."

In addition to improving vehicle safety performance, Toyota has actively taken measures to reduce traffic accidents in China through such activities as offering safe-driving courses, which were held in Beijing last October. Seeking to be a good corporate citizen in China, Toyota hopes to contribute to Chinese society by placing an emphasis on environmental conservation, traffic safety and personnel development.

About Toyota Motor Corporation

Toyota Motor Corporation (TSE: 7203; NYSE: TM) develops and manufactures vehicles, and is one of the largest car manufacturers in the world, offering a wide range of products from minivehicles to trucks. In addition to its core business, Toyota has a large business portfolio in financial services, including sales finance, vehicle insurance, and credit cards. It is also involved in telecommunications through a subsidiary that provides cellular services in Japan. Other diversified businesses include industrial equipment, prefabricated housing, and leisure boats. The company is headquartered in Aichi, Japan. Fot more information, please visit www.toyota.co.jp/en/index.html.

Source: Toyota Motor Corporation

Contact:
Toyota Motor Corporation
Public Relations Department
http://www.toyota.co.jp/en/index_company.html



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Publication:JCN Newswires
Geographic Code:9JAPA
Date:Feb 18, 2006
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