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Town Hall banner bid goes to council; Application for temporary advert on site.

Byline: PETER ELSON

A GIANT advertising banner could be erected on the side of Liverpool's Grade I-listed Town Hall facing Dale Street for a year.

The 40ft high by 26ft wide advertising panel will be on a huge plastic mesh shroud partly covering the Georgian Town Hall - regarded as one of Britain's finest classical buildings - during its exterior renovation.

Advertising company, King Media approached Liverpool City Council with the idea.

In a statement supporting its planning application, King Media, of London, claimed the advertising panel would be a: "positive contribution to the character of this busy, urban location for the temporary period sought."

The temporary panel would rise from first floor height and be highly visible to traffic travelling westwards along Dale Street.

It would be within a larger full-size facsimile picture of the building's facade.

If approved by council planners, the panel would be in place for 12 months from next month until work is complete.

The PS400,000 renovation began last June to repair bomb damage caused by the 1941 Blitz.

Shrapnel from exploding incendiary bombs during the World War II raids punctured its sandstone walls and later repairs have become unsafe.

Other repairs gave it a piebald appearance which this latest restoration should remedy.

A council spokesman said King Media approached the council and it would be consulting about the proposal until February.

"As it is only a temporary alteration Listed Building Consent isn't needed, although bodies such as English Heritage would be contacted," he said.

"Nothing about money has been discussed with King Media yet."

Dr Peter Brown, Merseyside Civic Society chairman, said: "We've no radical objection to this plan, but 12 months is quite a long time for a temporary change which reduces the Town Hall's attractiveness."

Designed originally by John Wood, in 1754, the hall was rebuilt in 1795 by James Wyatt after a fire.

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HISTORY: Peter Brown

VISION: How Liverpool Town Hall would look with an advert on the side
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Publication:Liverpool Echo (Liverpool, England)
Date:Jan 14, 2014
Words:329
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