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Touch-screen module revenue to hit US$32b. in 2018: NPD DisplaySearch.

Taipei, Sept. 18, 2012 (CENS) -- Notebook and all-in-one (AIO) PCs will help drive total touch screen module revenue to nearly US$16 billion in 2012, and almost double to US$31.9 billion by 2018, according to NPD DisplaySearch.

Touch screens used in small/medium devices, such as smart phones and tablet PCs, would continue to grow as well, the major display market research firm said. Tablet PCs are the fastest growing application for touch screens, with 2011 shipments tripling to 79.6 million units. Growth continues to be strong, and NPD DisplaySearch forecast that more than 130 million touch screens will be shipped for tablet PCs in 2012, and over 190 million in 2013. Revenues for touch screens in tablet PCs are expected to grow by more than US$3 billion in 2013.

"Over the next few years, demand for thin, lightweight, and lower-cost touch devices will drive strong touch screen growth in display applications," noted Jennifer Colegrove, PhD, Vice President of Emerging Display Technologies, NPD DisplaySearch.

Touch screen penetration is forecast to increase dramatically in large-sized (over 10-inch) devices, such as convertible/hybrid notebook PCs. Several Ultrabook mobile PCs will adopt touch screens by the end of this year. In addition, Microsoft Windows 8 has touch functionality designed in. Its release, scheduled for later this year, is expected to accelerate touch screen adoption in PCs. NPD DisplaySearch forecast that the touch screen penetration rate in notebook PCs would jump fourfold, from 2% in 2011 to approximately 8% in 2013.

Over the next few years, adoption by all-in-one PCs and automobile monitors are expected to be leading contributors to touch screen market growth. Touch technologies with high transmittance, low power consumption, multi-touch, or gesture recognition would benefit the most from these applications.

Projected capacitive technology became the top touch solution in 2010 in terms of revenue. Due to the pressure to reduce cost and materials, conventional add-on type projected capacitive touch is evolving in three directions: sensor-on-cover (SOC), on-cell, and in-cell, NPD DisplaySearch said.

Shipments of SOC touch modules are expected to grow more than sevenfold from 2011 to 2013, and revenues are forecast to surpass US$2.8 billion in 2013. NPD DisplaySearch forecast that SOC would surpass add-on type projected capacitive touch and become the leading touch technology in 2015 in terms of revenue.
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Author:Liang, Quincy
Publication:The Taiwan Economic News
Geographic Code:9TAIW
Date:Sep 18, 2012
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