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Touch screen firm gives hi-tech giant 3M the cold shoulder.

Touch screen manufacturer Zytronic has ditched hi-tech giant 3M in favour of an agreement with Elo TouchSytems to help sell its products across the world.

The AIM-listed company based in Blaydon, Gateshead, will now have its Zytouch touch screens distributed by Elo, the global leader in touch technology.

The agreement is important for both Zytronic and Elo in that it expands Elo's broad offering of touch-screen technologies while giving Zytronic access to a worldwide sales team and distribution channel.

Zytronic, which employs around 90 staff, doesn't expect to see any tangible results from the distribution agreement for two years.

The company's Zytouch screens can be read in differing light conditions and respond quickly to the touch.

They are weatherproof and vandal resistant and are used for cash machines and other communications.

Ian Lawson, chief executive of Zytronic, said: "3M is a big business and mostly markets its own technology and this wasn't theirs. They wanted exclusivity and because we are a public company that simply wasn't on the table."

Shares in Zytronic closed up 2.5p yesterday at 33.5p.
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Title Annotation:Features
Publication:The Journal (Newcastle, England)
Date:May 10, 2003
Words:180
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