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Total extends partnership with BWF until 2021.

M2 EQUITYBITES-January 12, 2018-Total extends partnership with BWF until 2021


Energy company Total stated on Thursday that it has extended its partnership with the Badminton World Federation (BWF) by three years until 2021 for international federation for badminton.

Headquartered in Kuala Lumpur, Malaysia, Badminton World Federation (BWF) is the international governing body of the sport of badminton, recognised by the International Olympic Committee and the International Paralympic Committee. It is the successor organisation to the International Badminton Federation (IBF) which was founded on 5 July, 1934. The IBF was rechristened the Badminton World Federation in 2006.

Under this expanded partnership, Total will cement its position as 'Official Energy Partner' and Official Sponsor for the newly minted HSBC BWF World Tour (Level 1 to Level 4) and HSBC BWF World Tour Finals, which were previously known as the BWF World Superseries and BWF World Superseries Finals respectively.

In conjunction with the agreement, Total will continue as the Title Sponsor for all BWF Major Events (TOTAL BWF Sudirman Cup, TOTAL BWF Thomas and Uber Cup Finals, TOTAL BWF World Championships).

The partnership enables Total to continue invigorating interest in badminton, while demonstrating its commitment to other sports motorsports, football and hockey.

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Publication:M2 EquityBites (EQB)
Date:Jan 12, 2018
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