Printer Friendly

Total berry works on new fruit assessment.

Total Berry is challenging the industry norm of using Brix as the standard measure of soft fruit quality by developing a new method for assessing strawberries' flavour.

It is studying existing commercial varieties as well as those from Total Berry's test site in Kent to determine more exact levels of sugar and acid.


It was important to break from the current reliance on Brix as the sole measure of flavour in order to achieve a closer understanding of customer preferences, said Drew Reynolds, technical and business development director for Total Produce UK.

"While we are still using Brix as a standard measurement we are also comparing it against sugar/acid testing."
COPYRIGHT 2012 William Reed Ltd.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2012 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Title Annotation:fresh
Comment:Total berry works on new fruit assessment.(fresh)
Article Type:Brief article
Geographic Code:4EUUK
Date:Jan 21, 2012
Previous Article:Wiseman deal leads to increased Dairy Crest takeover speculation.
Next Article:After promising start, sales sour for 1% milk.

Terms of use | Privacy policy | Copyright © 2018 Farlex, Inc. | Feedback | For webmasters