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Total Research names new director of human resources.

PRINCETON, N.J.--(BUSINESS WIRE)--Feb. 9, 1995--Total Research Corp.(NASDAQ: TOTL) today announced the appointment of Patti B. Hoffman as vice president, director of human resources of the Princeton-based strategic marketing research firm.

Hoffman fills a position created by the resignation of Allan Salkin, who moved to San Diego, Calif. to join his family and explore other possible business interests.

Hoffman has operated her own Princeton consulting firm since 1991, specializing in the design, development and implementation of human resource programs for such clients as Mobil, Exxon, PSE&G, and the New York Power Authority.

"Patti will address our expanding needs as we begin accelerating our growth both here and abroad," said Chairman-CEO Lorin Zissman. "She brings not only the experience and technical proficiency to do so but a warmth and sensitivity that makes her a truly human resource."

Before returning East to be with her family, Hoffman spent five years as senior vice president of human resources for Westamerica Bank, a $1.6 billion retail bank of over 1,000 employees in San Rafael, Calif. She reduced turnover there by over 40 percent utilizing new methods of pre-screening and job enhancement, and reduced non-interest expense by $4.3 million annually through organizational re-engineering and downsizing.

She was director of human resources of The Good Guys Inc. of San Francisco from 1984 to 1986, responsible for all employment functions including sales training for this $100 million specialty chain retailer.

Hoffman spent nine years in various positions at Fireman's Fund Insurance Companies, the last six as director of personnel of this California firm of 2,300 employees. Her responsibilities included development and implementation of such alternative employment programs as job sharing, three-day and four-day work weeks, and in-house temporary service for savings of $500,000 in the first 18 months of operation.

Hoffman, a native of Philadelphia, received her B.S. Degree from the University of Tennessee in 1971. Her many community activities have included her service as vice chairperson of the Private Industry Council in northern California as well as her appointment to the Governor's Committee on Employment for the Handicapped.

Total Research Corp., headquartered in Princeton, N.J., specializes in strategic marketing research and maintains fully-staffed satellite offices in Tampa, Chicago, Buenos Aires, London, and Poughkeepsie, N.Y. The firm helps clients make better marketing decisions worldwide with its predictive marketing research technologies, brand equity and consumer research, health care research, information technologies research, and award-winning quality management programs.

CONTACT: Galli Associates Inc.

Anthony P. Galli, 609/520-9100
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Publication:Business Wire
Date:Feb 9, 1995
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