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Toshiba Leads Global HDD Shipments to Consumer Electronics Applications for the Third Quarter of 2006.

Leading Analyst Firm Reports Toshiba Ties for the Lead in Overall Mobile HDD Shipments

IRVINE, Calif. -- Toshiba, the industry leader in small form factor hard disk drives (HDDs), maintained global market share leadership for all HDDs shipped to consumer electronics (CE) devices in the third quarter of 2006 and remained at the top of overall mobile HDD shipments for the fifth consecutive quarter, according to the most recent storage industry report from research firm International Data Corporation (IDC).

IDC reported that Toshiba's Q3 global market share was 33 percent of all form factor HDDs shipped to consumer electronics products, including digital audio players, portable media devices and notebook PCs. Toshiba tied for the lead in overall mobile HDD shipments (2.5-inches and smaller) in Q3 with a 27.5 percent share and reported an impressive leadership position in mobile HDD shipments into consumer applications with a 49 percent share.1

"Hard disk drive shipments to consumer electronics markets displayed a 42 percent year-over-year growth for the third quarter of 2006," said John Rydning, research manager for hard disk drives at IDC. "Toshiba's position as a key supplier of HDDs for several major CE products enabled the company to maintain its leadership position for shipment of HDDs to consumer markets in the quarter."

Toshiba is leading innovation in the mobile HDD category with its 200GB2 2.5-inch HDD featuring the world's highest areal density at 178.8 gigabits per square inch and the highest capacity in the standard 9.5mm mobile PC format. Toshiba continues to be the only HDD manufacturer shipping a 1.8-inch 80GB HDD. Both Toshiba families offer unprecedented storage to transform digital devices into multi-functional, portable media centers for information and entertainment. Toshiba also is the leader in bringing high-capacity HDD storage to the car, with more than 10 years of technology experience and proven road performance for the company's line of 2.5-inch automotive-grade HDDs. "Toshiba has developed strong relationships with consumer electronics and mobile PC partners based on the ability to consistently deliver products with the right capacities and form factors at the right time," said Scott Maccabe, vice president and general manager, Toshiba Storage Device Division. "Our technology advantages with the high-capacity 2.5-inch and 1.8-inch drives we introduced this past quarter have helped us win market share and drive customer loyalty."

About Toshiba Storage Device Division

Toshiba SDD, a division of Toshiba America Information Systems, Inc., leads the market in the development, design and manufacturing of small form factor 2.5-inch, 1.8-inch and 0.85-inch hard disk drives, as well as next-generation HD DVD storage products. Toshiba SDD markets high-quality peripherals to original equipment manufacturers, value-added resellers, value-added dealers, systems integrators and distributors in the United States. Inherent in the Toshiba storage family are the high-quality engineering and manufacturing capabilities that have established Toshiba products as worldwide leaders. For more information, visit

About Toshiba America Information Systems, Inc. (TAIS)

Headquartered in Irvine, Calif., TAIS is comprised of four business units: Digital Products Division, Imaging Systems Division, Storage Device Division, and Telecommunication Systems Division. Together, these divisions provide mobile products and solutions, including industry leading portable computers; projectors; imaging products for the security, medical and manufacturing markets; storage products for automotive, computer and consumer electronics applications; and telephony equipment and associated applications.

TAIS provides sales, marketing and services for its wide range of information products in the United States and Latin America. TAIS is an independent operating company owned by Toshiba America, Inc., a subsidiary of Toshiba Corporation, which is a global leader in high technology and integrated manufacturing of electrical and electronic components, products and systems, as well as major infrastructure systems. Toshiba has worldwide forecasted sales of about $60 billion this fiscal year, and approximately 300 subsidiaries and affiliates around the world. For more information on Toshiba's leading innovations, visit the company's Website at

[c] 2006 Toshiba America Information Systems, Inc. All product, service and company names are trademarks, registered trademarks or service marks of their respective owners. Information including without limitation product prices, specifications, availability, content of services, and contact information is subject to change without notice.

1) Source: IDC 3Q06 quarterly world wide hard disk drive data.

2) Toshiba defines a gigabyte (GB) as one billion bytes.
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Publication:Business Wire
Article Type:Company overview
Date:Dec 5, 2006
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