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Top names sign up to initiative.

Nine UK household names have signed up to the Government-backed Courtauld Commitment packaging reduction agreement, WRAP (Waste & Resources Action Programme) has announced today.

The new signatories--Britvic, Cadbury Schweppes, Coca-Cola Enterprises, Dairy Crest, Duchy Originals, Masterfoods, McBride, Nestle and Premier Foods --make many of the UK's best-known products and have pledged to stop packaging waste growth by 2008, deliver packaging waste reductions by 2010 and identify ways to reduce the 6.7m tonnes of food waste that we throw away each year.

The companies have a joint turnover in excess of 9 billion [pounds sterling] and join Heinz, Unilever, Northem Foods and the UK's top 13 grocery retailers in the agreement.

This announcement shows the Courtauld Commitment's growing momentum to work as a partnership to benefit the environment, consumers and business. The Courtauld Commitment is the first time that manufacturers and retailers have joined forces to cut back the packaging which ends up in the household bin.

Under the Courtauld Commitment, WRAP works in partnership with retailers, brand owners, manufacturers and their packaging suppliers to develop innovative packaging solutions across the whole supply chain. These solutions include using innovative packaging materials and formats; reducing the weight of packaging (e.g. bottles, cans and boxes); increasing the use of refill and self-dispensing systems; collaboration on packaging design guidance and increasing the amount of recycled content packaging used.

The Courtauld Commitment's target is to reduce the 6.3m tonnes of packaging reaching UK homes each year by at least 340,000 tonnes by 2010.

Contact WRAP 0808 100 2040 or visit www.wrap.org.uk
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Title Annotation:Evolution; Premier Foods; Cadbury Schweppes PLC; Coca-Cola Co.
Comment:Top names sign up to initiative.(Evolution)(Premier Foods; Cadbury Schweppes PLC; Coca-Cola Co.)
Publication:Food Trade Review
Article Type:Brief article
Date:Jul 1, 2007
Words:262
Previous Article:Telegraph taste of Britain 2007.
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