Top flight apartments on show at Concord launch; A warehouse conversion aims to kick start residential regeneration in the city centre, writes Alison Jones.
Concord House, the warehouse conversion in Marshall Street that is set to usher in "a new era of inner city luxury living" is being officially launched tonight.
Two show apartments have been completed at the development by Elevate Property Group and a preview evening is being held to reveal the high spec interiors and two different approaches to styling.
One has a "Vintage industrial meets the Explorer" look while the other is "Mid 20th century style meets 1960's movie art".
The renovation of this 1930s building, formerly a Debenhams furniture warehouse, is a PS10 million project which will also involve raising it from five to seven storeys with top floor penthouses being created in the new levels.
It was this metal clad rooftop extension which has been the most controversial part of the scheme.
In a story covered in the Post and our sister paper, the Birmingham Mail, it was reported that Coun Barry Henley, a member of the city council's planning committee, had attacked the designs for the addition as "a metal-clad contorted mess" and suggested it would be a contender for the Carbuncle Cup - a tongue in cheek architecture award given annually to a significant new building deemed the ugliest in the UK.
If it were to be nominated, it would be in good company as The Orion Building in Navigation Street and The Cube in Wharfside Street have all previously been shortlisted for the dubious honour.
However, there were no objectors to the scheme and planning permission was granted, with the chief planning officer Richard Goulborn remarking that the dramatically contrasting top storeys were an improvement on the 80-year-old building's plain exterior.
Steve Dodd, the MD of Elevate, understandably leapt to the defence of the design, which was created together with Birmingham architects D5.
He described the then derelict warehouse as "an ugly duckling in an area that is crying out for redevelopment with some imagination."
He added that it was "an opportunity to restart Birmingham's stalled regeneration programme and create 19 spectacular apartments in the city's inner core".
Ian Saunders, a partner in D5, commented: "We feel it is better to engage with the public and produce a design that engenders a reaction, rather than something anodyne that nobody notices."
Altogether the conversion will result in 15 loft-style apartments and four penthouses which are due for completion early summer next year. There will also be 7,000 sq feet of commercial space.
The look of the show apartments is the work of Steve Dodd and Chris Brooke, Elevate's creative director.
Chris said that they had sourced products and services from locally-based artisans to create the contrasting interiors.
Suppliers include Jam Jar Lights, whose illuminating creations were previously only available online but who recently opened a store at 86a Bristol Street, Southside, Birmingham.
Their great urban chandelier is a striking feature of the smaller of the two show apartments where the theme is mid-20th century style meets 1960s movie art.
One of the principle features in the apartments is the Crittall style 1920s internal glazing which has been made by Drury Casements of West Bromwich.
Metal clad doors and bespoke ironmongery have been hand crafted by Art Metal from Hanbury, near Droitwich.
Vintage Industrial style steel frame wardrobes have been made by Rigg & Co of Kings Norton who specialise in this look. The development also features Hansgrohe brassware, Kahrs flooring and Duravit sanitaryware.
In terms of wall art, in the larger of the show apartments - vintage industrial meets the explorer - there is a display of original pieces by RS Mitchell, the Leicestershire-trained painter who had a lengthy career in television and film, working on countless Hollywood and British blockbusters.
There is now growing interest in his complex cinematic paintings.
In the mid-20th century inspired apartment, a collection of highly desirable and rare James Bond and Italian Job movie posters hang on the walls. Digbeth signwriters Seven9Signs have also produced hand-painted internal decoration.
Joint agents on the scheme are Knight Frank and Maguire Jackson.
Stuart Eustace of Knight Frank said: "Concord House is coming to market at just the right time to pick up on both an upturn in the economy and a rapidly evolving interest in city centre luxury living.
"The floor plates in Concord House lend themselves to large, loft-style living spaces in an area of the city that is just a short walk from some of Birmingham's most high end shops and restaurants."
The apartments will range in size from 1,100 sq ft to 2,800 sq ft, with the penthouses from 2,000 to 4,000 sq ft in size. The flagship penthouse will provide over 4,000 sq ft with a cantilevered structure and three roof top terraces plus garaging for four vehicles.
Prices are from PS275,000 to PS675,000 for the apartments with the price of the penthouses available on application.
For further information, see www.
concord-house.co.uk VIEWING INFORMATION AGENT: Knight Fank/Maguire Jackson TEL: 0121 2336437/0121 6341520 WEB: www.knightfrank.co.uk/ www.maguirejackson.com GUIDE PRICE: FROM PS275,000
As it will be once the penthouses are built
Concord House before the renovation
Pictures by Jan Sedlacek - Digitlight Photography
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|Publication:||The Birmingham Post (England)|
|Date:||Nov 20, 2014|
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