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Top botch.

"We use only TOP-NOTCH INGREDIENTS," shout the Kraft Heinz DEVOUR frozen-entree boxes, which evoke a trendy bistro as they try to attract millennials to dressed-up comfort foods.

Let's see. There's the top-notch white flour in nearly every DEVOUR. There's the processed cheese in the White Cheddar Mac & Cheese with Bacon, the maple-less "syrup" (mostly com symp, water, and sugar with caramel color and natural and artificial flavor) in the Chicken & Waffles, and the "tender Angus beef" (mostly beef and water with modified food starch, sodium phosphate, and caramel color) in the Angus Beef with Cornbread.

And don't forget the sodium hexametaphosphate, BHA, BHT, sodium nitrite, carrageenan, and other top-notch ingredients sprinkled throughout the DEVOURS.

You'll also find top-notch numbers. It's hard to squeeze so many calories (450 to 750) and so much sat fat (typically 7 to 17 grams) and sodium (940 to 1,770 mg) into an 8-to-12 oz. frozen entree.

"Whatever you're craving, the DEVOUR brand has a decadently delicious meal just waiting for your mouth to discover it!" gush the boxes.

Craving modified cornstarch and cellulose, anyone? 535-5666


Please note: Some tables or figures were omitted from this article.

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Title Annotation:FOOD PORN; Kraft Heinz Devour frozen-entree boxes
Publication:Nutrition Action Healthletter
Article Type:Brief article
Date:Oct 1, 2016
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