And it seems that new sophisticated high-tech toys are what kids will be asking Santa for.
Argos is predicting that robotic pet Zoomer Chimp, SelfieMic karaoke and motorised caterpillar Codeapillar are likely to be the toys parents will be scrambling for come December. Of course, Star Wars and LEGO will still remain popular with BB-8 droids and City Volcano sets topping the chart too, according to the UK toy retailer.
"This year's list shows just how much toys are evolving - lots of our top toys have their roots in parents' Christmas past," says Linzi Walker, chief toy buyer for Argos.
"Now they've truly moved on, with more sophisticated tech, realistic life-like functions and up-to-date pop culture references. "We've progressed from the toy caterpillar that toddlers could pull across the floor, to one that starts infants on the road to clever coding. Where once there was a baby doll that simply looked like the real thing, we now have one that SMELLS as sweet as a newborn.
"And while past festivities might have featured a karaoke machine, 2016's budding Beliebers will be making and sharing their own pop videos with a SelfieMic."
What toys will we be buying this Christmas? 1. Zoomer Chimp, Spinmaster, PS119.99, ages 5+ Kids will go bananas for this fun robotic pet, boasting a host of life-like movements, voice command recognition and over 100 tricks 2. Paw Patrol Air Patroller, Spinmaster, PS39.99, ages 3+ Everyone's favourite rescue dog, this Robopup pilot comes with his own jet complete with lights, sounds and cool rotating propellers 3. LEGO City Volcano, LEGO, PS79.99, ages 8-12 The must-have LEGO set for scientists big and small. Drive the mobile operations centre to the volcano site and get discovering with the drone, excavator, six minifigures and accessories 4. VTECH Toot Toot Drivers Goldmine, VTECH, PS52.99, ages 1-5 Steaming ahead of its rivals, VTECH's latest offering for little ones is a trainset with mine and drop chute, as well as a motorised engine to climb slopes 5. Nerf Modulus Tri-Strike, Hasbro, PS59.99, ages 8+ The first NERF with three ways to blast. An Elite Dart blaster, the MEGA Dart Barrel Extension, and a mighty Missile Launcher Stock 6. Tiny Treasures Baby Doll, Chad Valley, PS39.99, ages 3+ The most lifelike 18" baby doll - which is weighted like a real new-born - is exclusive to Argos. Boy or girl, it features sleepy eyes, silky new-born hair, supersoft skin and an authentic scent of baby aroma.
7. SelfieMic, Worlds Apart, PS19.99, ages 8+ The next evolution in karaoke is here! Wannabe pop stars and lip synch-ers can create their own music videos with this fun-packed selfie stick that features a karaoke microphone, ear piece and music app 8. Design a Friend Tiffany, Chad Valley, PS49.99, ages 3+ Exclusive to Argos, this Chad Valley Design a Friend doll is all set for the red carpet in her dazzling evening dress, sparkly glitter sandals and pretty clutch bag. She also has an extra outfit, perfect for strutting her stuff on the carry-case catwalk packaging!
9. Snuggles My Dream Puppy, Character Options, PS49.99, ages 4+ With his super-soft fur, nodding head and tummy that moves when he breathes, this cute pooch will brings smiles aplenty this Christmas 10. Fisher Price Codeapillar, Mattel, PS49.99, ages 3-6 Set to inspire a new generation of supercoders, this motorised caterpillar can be programmed to move through obstacles, accompanied by colourful lights, music and fun sounds effects 11. BB-8, Hasbro, PS59.99, ages 3+ This is the droid you're looking for! Star Wars remains popular this year, and this remote control BB8 is the perfect gift for any fan of the movie franchise.