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Top 50 Owned & Used Home Software Rankings; Usage of Microsoft Golf and Encarta Show Largest Gains.

NEW YORK--(BUSINESS WIRE)--December 15, 1998--Media Metrix today announced its third quarter ranking of the Top 50 most-used and owned software applications among PC users at home. Media Metrix is the only source of real-time, actual software ownership and usage at an installed base level, unlike previous rankings of application and utility software products that are based on sales of product through retail channels. With its patented PC Meter(tm) technology, Media Metrix delivers the first-ever software rankings based on what people actually use, as opposed to proxy indicators of what was purchased or what people remember they purchased.

The largest gains in software usage between the second and third quarter of 1998 were among two Microsoft products. Microsoft Golf and Microsoft Encarta saw the largest gains, jumping 65 and 38 places respectively. Microsoft Golf rose to 45th from the 110th most used product and Microsoft Encarta rose to the 50th from the 88th most used product.

Beyond the World Wide Web, Media Metrix provides invaluable insight into how people are actually using their computers - in addition to the web, it measures audience usage of proprietary online services, other ad-supported applications and software and hardware ownership and usage. Media Metrix' primary advantage is its unique PC user data retrieval method: its patented, proprietary PC Meter(tm) software technology. The PC Meter works with the computer OS to track and measure actual, real-time PC usage data and records detailed demographic information for each PC user.

Media Metrix, The PC Meter Company -- Top 50 Most Used Software

Q3 1998 At Home SoftUsage report

Application or Software Software Thousands of Percent

or Utility Software Usage Owned Unique Users Reach

Ranking Ranking (000)

Microsoft Office 1 20 26,678 38% Microsoft Word 2 21 22,323 32% Microsoft Internet Explorer 3 19 19,797 28% Microsoft Notepad

4 1 18,755 27% Netscape Navigator/Communicator 5 34 16,008 23% America Online 6 26 15,935 23% Microsoft Works 7 28 13,663 20% InstallShield InstallShield 8 6 13,287 19% Microsoft Write/WordPad 9 2 12,683 18% Microsoft Entertainment Pack 10 36 12,627 18% Interplay Solitaire

11 24 12,424 18% Microsoft Freecell 12 14 11,585 17% RealNetworks RealPlayer 13 12 11,239 16% Microsoft Paint 14 13 10,275 15% Intuit Quicken 15 33 9,565 14% Microsoft Excel 16 37 9,108 13% Microsoft Defragmenter 17 9 7,679 11% Microsoft Plus! 18 16 7,284 10% Microsoft Exchange

19 22 6,798 10% Microsoft Solitaire 20 49 6,739 10% Microsoft Calculator 21 4 6,668 10% Microsoft CD Player 22 18 6,561 9% Corel WordPerfect 23 230 6,539 9% Microsoft Outlook Express 24 71 6,472 9% Microsoft Hearts Network 25 11 6,208 9% Juno

26 63 6,171 9% Microsoft Visual Basic

27 17 5,951 9% Microsoft Minesweeper 28 5 5,488 8% Microsoft Money 29 54

5,352 8% Corel Office Professional 30 65 5,249

8% Mirabilis ICQ 31 107 5,036 7% Norton AntiVirus 32 70 4,922 7% Apple QuickTime 33 15 4,876 7% Microsoft Address Book 34 60 4,860 7% Nico Mak Computing WinZip

35 53 4,840 7% Broderbund Print Shop Deluxe 36

69 4,814 7% Microsoft Media Player 37 3 4,566 7% CyberMedia First Aid 38 58 4,498 6% Network Associates VirusScan 39 74 4,222 6% Microsoft Bookshelf 40 52 3,567 5% Microsoft Outlook 41 73 3,512 5% Adobe Acrobat Reader

42 38 3,269 5% Norton Utilities 43 88 2,904 4% Microsoft Golf 44 35 2,884 4% Macromedia Director 45 51 2,882 4% Microsoft Greetings Workshop 46 139 2,764 4% Global Village Fax Works 47 80 2,699 4% QualComm Eudora 48 84 2,683 4% Berkeley Systems After Dark 49 119 2,619 4% Microsoft Encarta

50 44 2,516 4%

Media Metrix, The PC Meter Company - Top 50 Most Owned Software

Q3 1998 At Home SoftScan report

Application or Software Software Thousands Percent

Utility Software Owned Usage of PCs Reach

Ranking Ranking (000)

Microsoft Notepad 1 5 36,991 99% Microsoft Write/WordPad 2 9 36,699 99% Microsoft Media Player 3 38 36,635 98% Microsoft Calculator

4 21 35,765 96% Microsoft Minesweeper

5 29 34,212 92% InstallShield InstallShield 6

8 31,100 84% Microsoft Scandisk 7 99 28,065 75% Microsoft Network 8 28 28,037

75% Microsoft Defragmenter 9 17 28,000 75% Microsoft Art Gallery 10 66 27,385 74% Microsoft Hearts Network 11 25 27,098 73% RealNetworks RealPlayer 12 13 26,980 72% Microsoft Paint

13 14 26,814 72% Microsoft Freecell

14 12 26,760 72% Apple QuickTime 15 34 26,249 71% Microsoft Plus! 16 18 26,228 70% Microsoft Visual Basic 17 27 26,040

70% Microsoft CD Player 18 22 25,875 70% Microsoft Internet Explorer 19 3 25,731 69% Microsoft Office 20 1 24,607 66% Microsoft Word

21 2 23,084 62% Microsoft Exchange

22 19 22,550 61% Microsoft Draw 23

143 22,529 61% Interplay Solitaire 24 11 22,326 60% Microsoft Backup 25 113 21,998

59% America Online 26 4 21,944 59% CompuServe 27 68 21,288 57% Microsoft Works 28 7 21,246 57% Microsoft Quick View

29 276 20,065 54% Microsoft DriveSpace

30 84 19,777 53% Microsoft Exposition 31

652 19,621 53% Microsoft Note-It 32 566 19,615 53% Intuit Quicken 33 15 19,337

52% Netscape Navigator/Communicator 34 6 18,819 51% Microsoft Golf 35 45 18,748 50% Microsoft Entertainment Pack 36 10 18,358 49% Microsoft Excel

37 16 16,682 45% Adobe Acrobat Reader

38 43 16,670 45% Microsoft CardFile 39

107 15,555 42% Microsoft Schedule+ 40 71 15,477 42% Microsoft Recorder 41 396 15,320

41% PK Zip 42 149 15,276 41% Fax Viewer 43 533 14,373 39% Microsoft Encarta 44 51 13,916 37% Microsoft Graph

45 286 13,898 37% Microsoft NetMeeting

46 104 13,756 37% Microsoft Access 47

57 13,493 36% Microsoft PowerPoint 48 60 13,210 35% Microsoft Solitaire 49 20 13,188

35% Common Ground 50 510 12,670 34%

Media Metrix "Top 50 Software Used" and "Top 50 Software Owned" Definitions:

Reach Definition & Example: The percent of Windows-based PC users (i.e. individuals in the Media Metrix At Home sample) that used the software title once in the given month. Individuals who used the software title are unduplicated (not counted twice). For example, if a title has a 2% reach that means that 2% of all PC using individuals used that title within the given month.

Sample Size: More than 28,000 PC-using individuals throughout the U.S. participate in the Media Metrix At Home sample. (Media Metrix also maintains a separate sample of business PC users.) -

About Media Metrix Technology Measurement

The Media Metrix Technology Group provides data from the first ever on-going effort to electronically scan and monitor actual PC usage and ownership in a demographically balanced sample of households. The PCs in these households are equipped with Media Metrix' proprietary, patented PC Meter software, which runs continuously to track real-time PC usage. Media Metrix is the only audience measurement company which tracks and measures all usage activity taking place on the PC, not just on the web. Data collected electronically with the Media Metrix PC Meter is far more reliable than information gathered in surveys, which rely on the respondents' ability to recall or even understand survey questions.

This Media Metrix PC Meter Report Series includes the HardScan(tm) report, which covers hardware ownership, peripheral ownership and branding information data. The SoftScan(tm) reports provide software ownership information - application and system software, and the SoftUsage(tm) reports contain software usage data. Media Metrix also provides Linkage(tm) reports which combine any two of the technology reports or link with Media Metrix' World Wide Web Audience Measurement Reports. Linkage reports provide unique information on the relationships between hardware, software, media, ownership and usage. The PC Meter Report Series is derived from the Media Metrix At Home sample of 28,000 PC users.

About Media Metrix

Media Metrix is the recognized world leader in the field of usage measurement services for new interactive media and digital technologies. Media Metrix measures real-time, actual usage of the complete digital universe, including the World Wide Web, proprietary online services, computer hardware, computer software and other new interactive technologies in the home and at work. Media Metrix has more than 250 clients, including leading advertising agencies, new and traditional media companies, marketers, financial institutions and technology companies.

Information on Media Metrix, Inc. is available on the company's World Wide Web site: http://www.mediametrix.com.
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No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1998, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
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Date:Dec 15, 1998
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