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Top 30 craft brands, year-to-date ending November 2, 2014: IRI data total U.S. food.

Top 30 Craft Brands, Year-to-Date ending November 2, 2014
IRI Data Total U.S. Food

                           Dollar        $ Sales   Volume      Vol %
Top 30 Craft Brands        Sales         % chg     Sales       Change

SAM ADAMS SEASONAL         $67,019,350   11.8%     2,104,952   9.9%
SIERRA NEVADA PALE ALE     $53,157,812   2.9%      1,688,518   2.2%
SAM ADAMS BOSTN LAGER      $41,272,922   1.4%      1,321,286   -0.2%
NEW BELGIUM FAT TIRE       $37,079,476   19.0%     1,153,225   16.6%
SAM ADAMS VARIETY PK       $27,737,896   -9.6%     925,788     -10.6%
SIERRA NEVADA TORPEDO      $26,272,761   5.2%      816,192     5.1%
SHINER BOCK                $24,918,479   8.2%      825,114     4.2%
LAGUNITAS INDIA PALE ALE   $22,664,465   63.2%     683,487     66.6%
SAMUEL ADAMS REBEL IPA     $17,388,424   n/a       556,252     n/a
SIERRA NEVADA SEASONAL     $15,265,382   0.4%      474,937     -0.8%
NEW BELGIUM RANGER IPA     $15,229,479   22.7%     474,622     21.5%
NEW BELGIUM VARIETY PK     $14,063,587   69.9%     473,267     64.7%
NEW BELGIUM SEASONAL       $11,760,815   19.4%     357,311     17.2%
WIDMER HEFEWEIZEN          $11,647,033   -2.2%     375,850     -4.3%
BELLS SEASONAL             $11,244,822   19.7%     332,953     19.6%
REDHOOK LONG HAMMER        $11,040,530   -1.7%     381,740     -2.7%
KONA LONGBOARD LAGER       $10,933,836   0.4%      345,669     -1.0%
STONE INDIA PALE ALE       $9,233,573    16.7%     207,716     18.5%
BELLS TWO HEARTED ALE      $9,171,151    49.0%     222,643     48.9%
DESCHUTES MIRROR POND      $8,589,953    0.2%      280,739     -2.5%
SIERRA NEVADA VARIETY PK   $8,544,677    n/a       285,727     n/a
SHINER SEASONAL            $8,161,525    9.9%      263,781     6.5%
MAGIC HAT NO 9 ALE         $8,114,728    -7.2%     242,821     -8.4%
ALL NEW GLARUS BEERS       $7,862,736    5.4%      259,483     5.2%
LAGUNITAS LIL SUMPN ALE    $7,847,300    55.8%     193,623     54.8%
GOOSE ISLAND 312 WHEAT     $7,747,340    9.0%      249,046     6.6%
DESCHUTES SEASONAL         $7,631,154    -0.6%     245,517     -4.2%
LAGUNITAS SEASONAL         $6,957,237    41.0%     151,138     41.5%
SWEETWATER 420 PALE ALE    $6,951,082    38.4%     205,824     39.7%
DESCHUTES BLACK BUTTE      $6,657,502    11.2%     209,848     7.5%

                           Volume     Vol shr   Vol %    Price
Top 30 Craft Brands        Change     craft     Chg      Per Vol

SAM ADAMS SEASONAL         190,350    6.01      -5.0%    $31.84
SIERRA NEVADA PALE ALE     36,228     4.82      -11.7%   $31.48
SAM ADAMS BOSTN LAGER      -3,295     3.77      -13.8%   $31.24
NEW BELGIUM FAT TIRE       164,343    3.29      0.8%     $32.15
SAM ADAMS VARIETY PK       -109,373   2.64      -22.7%   $29.96
SIERRA NEVADA TORPEDO      39,357     2.33      -9.2%    $32.19
SHINER BOCK                33,162     2.36      -9.9%    $30.20
LAGUNITAS INDIA PALE ALE   273,306    1.95      44.0%    $33.16
SAMUEL ADAMS REBEL IPA     556,252    1.59      n/a      $31.26
SIERRA NEVADA SEASONAL     -3,890     1.36      -14.3%   $32.14
NEW BELGIUM RANGER IPA     84,134     1.36      5.1%     $32.09
NEW BELGIUM VARIETY PK     185,847    1.35      42.3%    $29.72
NEW BELGIUM SEASONAL       52,521     1.02      1.3%     $32.91
WIDMER HEFEWEIZEN          -16,808    1.07      -17.3%   $30.99
BELLS SEASONAL             54,671     0.95      3.4%     $33.77
REDHOOK LONG HAMMER        -10,718    1.09      -15.9%   $28.92
KONA LONGBOARD LAGER       -3,606     0.99      -14.4%   $31.63
STONE INDIA PALE ALE       32,458     0.59      2.5%     $44.45
BELLS TWO HEARTED ALE      73,085     0.64      28.7%    $41.19
DESCHUTES MIRROR POND      -7,227     0.80      -15.7%   $30.60
SIERRA NEVADA VARIETY PK   285,727    0.82      n/a      $29.90
SHINER SEASONAL            15,996     0.75      -8.0%    $30.94
MAGIC HAT NO 9 ALE         -22,364    0.69      -20.8%   $33.42
ALL NEW GLARUS BEERS       12,729     0.74      -9.1%    $30.30
LAGUNITAS LIL SUMPN ALE    68,514     0.55      33.8%    $40.53
GOOSE ISLAND 312 WHEAT     15,435     0.71      -7.8%    $31.11
DESCHUTES SEASONAL         -10,855    0.70      -17.2%   $31.08
LAGUNITAS SEASONAL         44,340     0.43      22.3%    $46.03
SWEETWATER 420 PALE ALE    58,479     0.59      20.8%    $33.77
DESCHUTES BLACK BUTTE      14,693     0.60      -7.0%    $31.73

                           PPV     PPV
Top 30 Craft Brands        % chg   Chg

SAM ADAMS SEASONAL         1.7%    $0.54
SIERRA NEVADA PALE ALE     0.7%    $0.22
SAM ADAMS BOSTN LAGER      1.7%    $0.52
NEW BELGIUM FAT TIRE       2.1%    $0.65
SAM ADAMS VARIETY PK       1.1%    $0.33
SIERRA NEVADA TORPEDO      0.1%    $0.04
SHINER BOCK                3.8%    $1.11
LAGUNITAS INDIA PALE ALE   -2.1%   -$0.70
SAMUEL ADAMS REBEL IPA     n/a     $31.26
SIERRA NEVADA SEASONAL     1.2%    $0.40
NEW BELGIUM RANGER IPA     1.0%    $0.31
NEW BELGIUM VARIETY PK     3.2%    $0.92
NEW BELGIUM SEASONAL       1.8%    $0.59
WIDMER HEFEWEIZEN          2.2%    $0.67
BELLS SEASONAL             0.0%    $0.01
REDHOOK LONG HAMMER        1.0%    $0.30
KONA LONGBOARD LAGER       1.5%    $0.45
STONE INDIA PALE ALE       -1.5%   -$0.70
BELLS TWO HEARTED ALE      0.1%    $0.04
DESCHUTES MIRROR POND      2.8%    $0.84
SIERRA NEVADA VARIETY PK   n/a     $29.90
SHINER SEASONAL            3.2%    $0.97
MAGIC HAT NO 9 ALE         1.3%    $0.43
ALL NEW GLARUS BEERS       0.2%    $0.06
LAGUNITAS LIL SUMPN ALE    0.7%    $0.28
GOOSE ISLAND 312 WHEAT     2.3%    $0.69
DESCHUTES SEASONAL         3.7%    $1.12
LAGUNITAS SEASONAL         -0.4%   -$0.17
SWEETWATER 420 PALE ALE    -0.9%   -$0.31
DESCHUTES BLACK BUTTE      3.5%    $1.06
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Publication:Modern Brewery Age
Date:Dec 10, 2014
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