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Too many tupperware parties?

Too Many Tupperware Parties?

the concern over whether there are too many conferences, expositions and shows in the nonwovens industry should result in more constructive criticism, rather than merely complaints The past five years or so seem to have given birth to legitimate concerns by numerous members of the nonwovens industry that there are too many industry events to attend. They claim there has been a proliferation of conferences, expositions, shows, symposiums and Tupperware parties in and for the nonwovens industry.

They complain of repetition in presentations, diluted programs, not having the people or funds to participate and that it takes too much time away from their jobs. They sense there is a competition building among those organizations that are sponsoring these events. Some believe the organizations involved should consider combining their conferences, while others propose that each attempt to specialize in a particular area.

No One Goes Everywhere

I ask the following question of those who are concerned: What events do you attend, and why? The answer varies in each situation, but the basics appear to surface in my mind. They "select" the ones they want to attend based on what they believe they will gain or achieve. They view the event as an investment and attempt to justify the time and money spent.

We can safely say that today no one attends each and every trade gathering. However, 20 years ago there were individuals that went to every public gathering relating to nonwovens, including hangings if they were using a nonwoven rope. This was the case simply because there were so few events to attend that directly related to nonwovens; these individuals filled the rest of their calendars attending other events such as textile, health care and automotive shows. Some of these continue to select a health care or automotive show over a nonwoven conference because it is a better investment for them.

The number of these meetings relating to nonwovens does increase each year and, since our industry continues to outpace others in annual growth, no doubt will continue to do so.

There are, of course, others that may relate to a company's particular market area, such as wipes, health care or geotextiles. If I have left out your favorite get together--like the Super Bowl game where several nonwovens are used--please feel free to pencil it in.

We also have meetings, training sessions, courses and such that cover subjects ranging from "Managing by Objectives" to "Improving the Odors in the Company Cafeteria." The latter may be more important in some companies. The point is that we get several of these announcements in the mail each week and are tempted to toss all but the most targeted.

Less Destructive, More Constructive

I suggest that we should have more than enough of these meetings; from those offered, we should have the option of selecting the ones we wish to attend as well as support. The better ones will survive and hopefully improve as our industry evolves and grows.

Having participated in numerous conferences, I have observed that there is too much destructive criticism and not enough constructive or objective communications from those attending. The majority of the attendees don't step forward and state what they want in the next conference and offer ideas and concepts as to how to present it.

Most of the meetings held in 1988 were well worth while to those attending. The suppliers met with some of their customers who attended and the technical and development people learned from the presentations as well as from the conversations in the hall or coffee shop.

New ideas were provoked, new products were presented and the manufacturing people gained new methods of production and testing. The key is to "select" the event that will give you your time and money's worth. When in doubt, call the sponsoring organization and get the specifics.

Tom Holliday is a well-known consultant to the nonwovens and textile industries whose column on a wide range of nonwovens-related topics appears every month in Nonwovens Industry, Mr. Holliday operates his consultancy firm, Thomas M. Holliday & Associates, out of his office at 25 Edgewood Road, Yardley, PA 19067; (215)493-2501.
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Title Annotation:concern over too many conferences and expositions in the nonwovens industry
Author:Holliday, Tom
Publication:Nonwovens Industry
Article Type:column
Date:Aug 1, 1989
Previous Article:Consulting services.
Next Article:End use markets for nonwovens: non-stop new products complement traditional markets.

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