Too dram orangey for Alan.
The former Liverpool defender turned BBC football pundit's TV gaffe has sparked a flood of angry letters to the Daily Record.
Hansen fronts supermarket chain Morrisons' Christmas ads, which aim to pull in the punters in search of a dram.
But as he pushes his trolley past shelves full off the Taindistilled malt, he drops his clanger.
True Scots pronounce Glenmorangie to rhyme with "orangey" but Hansen puts the emphasis on the "an" instead.
Bill Lumsden, heading of distilling at Glenmorangie, said: "Probably the prospect of drinking Glenmorangie got him so excited during filming that he mispronounced it."