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Tom and Pat Hanly: selling Sarasota successfully.

Few REALTORS have cultivated the marketing ability and national audience of RE/MAX husband-and-wife team Tom and Pat Hanly.

After making their mark as two of the top-producing RE/MAX agents in New Jersey, (Tom was actually ranked the Number 1 agent in the state), they are now continuing this legacy of success in Sarasota. Their grasp of the latest industry information and technology is evident in their sophisticated home office, which includes a fax, computer, numerous data bases and their own personal 800 phone number. This is a couple that definitely brings their work home with them! "When we say full-time, we are full-time all the time," says Tom of their around-the-clock hours.

The Hanlys bring an unusual understanding of design and style to their profession of evaluating and marketing homes. Both had successful careers in fashion in New York City before entering real estate. (A London native, Tom ran his own international design and manufacturing company for ladies' couture, while Pat held executive positions with Saks Fifth Avenue). That background enables them to help clients size up a home's possibilities; and the marketing skills they developed in fashion have been further honed in real estate.

Tom Hanly handles the clients and customers while Pat handles the administrative side of the job... 7,000 mailings a month, and extensive advertising and marketing. Sellers can be sure that their property will get the maximum exposure. The two print a Home Book for each property they list. The book includes color photos, copies of blueprints and all the details a prospective buyer would need to make a decision. Buyers are just as happy with the Hanlys. Why? Because they can be sure that the homes they are shown exactly fit the profile of their needs.

"We really listen to our customers," says Tom. "We won't show them a property that's more than they want to spend. And we know the inventory. Every day we drive for an hour or so to study the area and to view properties personally."

Experts in relocation, the two have an ability to match the right buyer and property that seems almost telepathic. Through an ingenious networking system called the Opal Connection, which compares the beautiful opal to the opal-like waters of Sarasota, the Hanlys keep in touch with the top-producing 5,000 RE/MAX agents across the country. By the time a prospective buyer arrives, he or she has already received personal letters from the Hanlys and an impressive packet that includes program books from arts groups and magazine articles that describe the area, its economy and demography.

"People don't just buy a house -- they are buying an area when they relocate," Tom says. "We understand that and we like to make sure people are happy with their choice."

Contact Tom and Pat Hanly at their home office (813) 383-2738 or 1-800-GET-OPAL; or at RE/MAX Properties, 1950 Landings Blvd., (813) 924-2424.
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Title Annotation:RE/MAX Properties
Publication:Sarasota Magazine
Date:Jun 22, 1993
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