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Tom Clancy's Splinter Cell Attracts Co-Marketing Deals In Anticipation Of Consumer Frenzy.

Business Editors/High-Tech Writers

COMDEX Fall 2002


Ubi Soft(R) Entertainment, one of the world's leading video game publishers, today announced multiple co-marketing deals for Tom Clancy's Splinter Cell(TM), one of the most highly anticipated games of the holiday season.

Generating huge buzz among consumers who set the trends and wield major buying power, Tom Clancy's Splinter Cell for the Xbox(TM) video game system from Microsoft has attracted SoBe Adrenaline Rush, owned by Pepsi, as well as Palm, Inc., for in-game marketing programs.

"The technical intensity of Sam Fisher's character is a perfect fit with SoBe Adrenaline Rush," said SoBe Sr. VP of Marketing, Renee Coughlin. "The relationship with the game makes sense, because similar to 'Splinter Cell,' SoBe Adrenaline Rush is engineered to deliver a fun, energizing experience to consumers."

Both SoBe and Palm will be featured in the actual game, with Sam Fisher getting his top-secret assignments via his special Palm(TM) handheld. Tom Clancy's Splinter Cell is now featured on SoBe's website at for a pre launch promotion where prizes include Xbox video game systems, games and more. The game will also be featured at Comdex, which runs November 18-22 in the Las Vegas Convention Center in Palm's theater presentation (booth #7961). Splinter Cell will also be featured within Palm's Software Connection newsletter sent out to approximately 800,000 Palm handheld owners.

"Associating Palm with Tom Clancy's Splinter Cell gives us access to a strong, loyal fan base who are typically the early adopters of the latest technology," said Caitlin Spaan, Director of Marketing Programs at Palm, Inc.

"We've been approached by many companies looking to take part in the anticipated success of Tom Clancy's Splinter Cell," said Jill Steinberg, Media and Promotions Director of Ubi Soft Entertainment. "We believe SoBe and Palm epitomize the spirit of this exciting game and we look forward to their involvement."

Tom Clancy's Splinter Cell is the most recent addition to Ubi Soft's Tom Clancy franchise, which includes top-selling games such as Tom Clancy's Ghost Recon, and Tom Clancy's Rainbow Six series. The Clancy games are recognized throughout the game industry for consistently delivering a top-notch game experience, earning the Clancy franchise the distinction of being the number two best-selling shooter franchise across all platforms. Each game is stamped with Clancy's signature style: heightened reality, elite forces, the best equipment and the theme of good vs. evil in the struggle against terrorism. Tom Clancy's Splinter Cell is the first third-person stealth-action game in the series and is expected to broaden the Clancy game fan base by attracting a diverse mix of hardcore and casual gamers.

Tom Clancy's Splinter Cell ships to retail stores on November 18th.

About SoBe:

Norwalk, CT- based South Beach Beverage Company is the maker of herbally enhanced refreshment beverages marketed under the SoBe brand name. SoBe "healthy refreshment' beverages are formulated for individuals with active lifestyles. In addition to SoBe teas and juice blends in the 20 oz. glass lizard bottle, SoBe markets SoBe Sports System, an advanced performance beverage system, SoBe Adrenaline Rush, an all-natural maximum energy supplement, Love Bus Brew, an energizing chocolate drink, and SoBe Ice, a fountain-dispensed frozen product with SoBe flavors. SoBe also comes in convenient, on-the-go 11 oz. aseptic boxes, called Lizard Packs.

SoBe beverages can be purchased at convenience stores, grocery stores, mass merchandisers and warehouse clubs, delis, gas marts, and select restaurants/hotels. For more information, visit the SoBe web site at or call the Lizard Line at 1-800-588-0548. SoBe is a separate operating unit of Pepsi-Cola North America.

About Palm Inc.:

Information about Palm Inc. is available at

About Ubi Soft:

Ubi Soft Entertainment is a global producer, publisher and international distributor of interactive entertainment products. A leading company in the industry, Ubi Soft's strong and diversified line-up has grown considerably. As well as developing original properties, Ubi Soft has also steadfastly partnered with several high-profile companies and is dedicated to delivering consumers with quality videogame titles while offering blockbuster franchises. Founded in 1986, the company has offices in 22 countries including the United States, Canada, France, Germany, Finland and China and sells its products in over 50 countries. For more information about Ubi Soft, visit

(C) 2002 Ubi Soft, Inc. All rights reserved. Ubi Soft Entertainment and the Ubi Soft logo are registered trademarks of Ubi Soft, Inc. Splinter Cell is a trademark of Ubi Soft Entertainment, Inc. All Rights Reserved. Tom Clancy's Ghost Recon is a trademark of Rubicon, Inc. under license to Ubi Soft Entertainment. Rainbow Six is a trademark of Red Storm Entertainment, Inc.

Xbox is a trademark of Microsoft Corporation in the United States and/or other countries. The Palm logo and HotSync are registered trademarks of Palm, Inc. Palm is a trademark of Palm, Inc.
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Publication:Business Wire
Geographic Code:1USA
Date:Nov 14, 2002
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