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Today is most popular day to start that diet to shed excess summer pounds; Poll reveals September is becoming more popular than January for weight loss and fresh starts.

Byline: Brett Gibbons

Thousands of Brits will begin their efforts to start shedding the pounds today after a summer of over-indulgence - and it's the best day of the year to start a diet.

According to a new study, more than half of UK adults are set to get back on track by commencing a healthy eating plan with 75 per cent admitting to putting on weight over the summer.

September has also been voted as the month Brits are most likely to succeed on a diet. And despite the concept of 'New Year, New Me', January was deemed to be the second most difficult month of the year to stick to a diet, according to the research.

The survey of 2,000 adults, commissioned by The 1:1 Diet by Cambridge Weight Plan, revealed that September is becoming more popular than January in terms of fresh starts.

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In comparison, only a quarter of adults say they will go on a diet in January 2020, with a further 23 per cent claiming the added pressure of committing to losing weight at the start of year puts them off, along with the crowded gyms.

The research also found that 56 per cent of adults gained weight during their most recent summer holiday, with the average Brit gaining 4.5lbs. Yet, for 14 per cent of the UK, this weight gain equated to more than half a stone. Only one in six people polled said they did not put on weight over the summer.

Eating too much unhealthy food was deemed to be the most popular reason for gaining weight while abroad, while more than a half (55 per cent) attributed piling on the pounds to too much alcohol.

With this in mind, September 9 has been registered 'Back to You' Day, the first Monday when school holidays are over across the UK and the nine to five routine can truly return.

Chris McDermott, managing director atThe 1:1 Diet by Cambridge Weight Plan,said: "Many of us neglect ourselves during the summer months, whether that's by over-indulging on a summer holiday or losing personal focus while having kids to entertain.

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"This research supports our own data as last year our consultants saw a spike in enquiries during September. It seems clear that people no longer want to wait until January to reset their routines or even adopt a new healthier lifestyle.

"This is even more apparent by attitudes to dieting during January when it comes to people setting goals to lose weight, so people needn't put themselves under additional stress and pressure."


Credit: Dominic Lipinski/PA Wire

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Publication:Get Reading (Reading, England)
Geographic Code:4EUUK
Date:Sep 9, 2019
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