Tobacco cessation among users of telephone and web-based interventions--four states, 2011-2012.
All CDC-funded tobacco control programs following North American Quitline Consortium Minimum Dataset requirements ([dagger]) were invited to apply for study participation, and four state-managed tobacco cessation programs (Alabama, Arizona, Florida, and Vermont) were selected by CDC to ensure a diverse mix of geography, tobacco control contexts, and cessation service providers. Participants in these four programs were recruited to participate in the study at the time of service enrollment as part of their first interaction with the service and were offered an incentive of $40 for completed study participation. Participants enrolling in either the state telephone or Web-based service were asked at enrollment during July 2011-February 2012 their age, sex, race/ethnicity, education level, marital status, how old they were when they started smoking, how many cigarettes they smoked per day, whether or not they smoked a cigarette within 5 minutes of waking, and whether or not they lived in a household with another smoker. Information was gathered by a standard questionnaire that could be completed via Web, mail, or telephone. Participants were asked at follow-up 7 months after enrollment whether they had smoked in the past 30 days, and 30-day point prevalence abstinence (PPA) was defined as the proportion answering "no" to this question. Participants were also asked whether they had used the other state-provided cessation service (telephone or Web-based); those answering "yes" to this question were categorized as dual-service users.
A total of 16,332 participants were initially eligible for the study, and of those, 7,901 participants completed a follow-up questionnaire, for a response rate of 48%. Participants who completed a follow-up questionnaire > 9 months after enrollment, did not give informed consent, or did not report quit attempt status, were excluded from this analysis (n = 2,508). After these exclusions, 5,393 (33%) participants were included in the analytic sample; this included 2,238 telephone, 1,848 Web-based, and 1,307 dual-service users. Bivariable analyses assessed differences in self-reported telephone, Web, and dual-service user groups for demographic and smoking characteristics. Chi-square tests were used to evaluate differences in proportions, and t-tests were used to evaluate differences in means. Multivariable logistic regression was used to identify factors associated with 30-day PPA for dual-service users compared with single-service users. Continuous variables with a nonlinear relationship to 30-day PPA (total interactions with service and cigarettes smoked per day) were modeled using three-knot restricted cubic spline functions (6). Statistically significant differences were determined at [alpha]=0.05.
Dual-service users were younger than telephone-only users but older than Web-only users (with mean ages of 44 years versus 47 years and 40 years, respectively) (Table 1). Dual-service users also differed in terms of race/ethnicity (p=0.03 to < 0.01), with dual-service users more closely resembling telephone-only than Web-only users, and education level (p < 0.01), with a higher percentage of dual-users having at least a high school education than telephone-only users but a lower percentage than Web-only users. There were no statistically significant differences between dual-service users compared with telephone-only or Web-only users by sex. For smoking characteristics, dual-service users did not differ significantly from telephone-only or Web-only users for age of smoking initiation or cigarettes smoked per day. They did differ, however, from Web-only users, with a higher percentage of dual-users reporting having their first cigarette within five minutes of waking (p < 0.01) and a lower percentage who lived in a household with another smoker (p = 0.04). A greater proportion of dual-service users reported abstinence from smoking within the previous 30 days at follow-up 7 months post-enrollment (38%) compared with telephone (34%) and Web-based (29%) users.
In an unadjusted model, dual-users had 1.18 times the odds (95% confidence interval = 1.04-1.34) of being abstinent for the past 30 days versus telephone users and 1.51 times the odds (95% confidence interval = 1.32-1.73) of being abstinent compared with Web-based users (Table 2). When controlling for demographic variables, the interaction of marital status and the presence of another smoker in the household was significant in the model. Participants who were partnered had increased odds of 30-day PPA if no other smokers were present in the household. Furthermore, dual-service users had 1.31 times (95% confidence interval = 1.12-1.54) the odds of reporting smoking abstinence for the past 30 days at 7 months post-enrollment compared with telephone-only users, and 1.54 times (95% confidence interval = 1.31-1.82) the odds compared with Web-only users.
Dual-service users had demographic and smoking characteristics similar to telephone-only and Web-only users. However, single-service users had significantly lower odds of cessation success compared with dual-service users. This suggests that availability and combined use of telephone-only and Web-based services might enhance quit success, but it might also reflect a greater commitment to quit among persons who use both services.
Although the effectiveness of telephone-only services is well-established, information regarding effectiveness of Web-based services is less conclusive (3,7). A randomized controlled trial of Web-based cessation services showed no increase in cessation success over a placebo (8). However, use of multiple Web-based programs in a separate randomized control trial showed increased odds of tobacco cessation (9), and a 2013 study of Web-based cessation for health professionals showed increased tobacco cessation with service use (10). This study adds to the body of evidence to support the possibility of an additional cessation benefit from using both types of cessation services.
Users of telephone, Web-based, or dual-service cessation interventions differed in terms of age, race/ethnicity, education level, and marital status, and public health practitioners can take this information into account when establishing or reviewing tobacco cessation programs for their target population. Public health practitioners can also use this information to promote the use of additional services to those who have already engaged in one service to increase the likelihood of cessation. These findings can also be used by physicians, who often serve as an initial counselor for patients seeking to quit tobacco use, based on their particular patient population. Ultimately, public health practitioners, including those at state and local public health programs, and health care providers can use this information to determine the best tobacco cessation programs to offer based on the demographics and needs of the regions they serve.
The findings in this report are subject to at least seven limitations. First, participants were from four states, which limits the generalizability of the results. Second, because the study was not initially designed to determine differences between dual-service and single-service use, participants initially chose only one intervention mode, which might have contributed to a selection bias against tobacco cessation service users who initially planned to use both types of cessation services, and therefore reduced the number of participants in this category in the study. Third, although total interactions with the primary cessation service were controlled for in the multivariable analysis, data were unavailable for total interactions with the other state-provided cessation service by dual-service users. Fourth, all data are self-reported and subject to limitations associated with recall and social desirability. Fifth, the study focused on cigarette smoking and did not include those who used other forms of tobacco, such as smokeless tobacco, hookah, or e-cigarettes. Sixth, the use of additional interventions (other than telephone-based and Web-based services) might affect measured cessation success if use differed by intervention group. However, analyses of additional cessation practices did not yield significant differences between dual-service users and single-service users, which suggests this limitation might have little effect on the results presented in this report. Finally, information bias might have affected the results because of the way participants and states were selected to participate and because of the low response rate of 48% and the final participation rate of 33%.
Tobacco use is a leading preventable cause of mortality from lung cancer, cardiovascular disease, and other diseases. These findings suggest that access to and use of both cessation services might improve tobacco cessation success. Use of Web-based and telephone cessation services in combination provides a new tool for public health programs, such as CDC's National Comprehensive Cancer Control Program, to prevent lung cancer. As such, tobacco and cancer control programs might choose to focus on implementation and improvement of both types of cessation services in their populations.
What is already known on this topic?
Smoking has caused an average of 480,000 deaths a year in the United States, and studies of whether use of combined telephone and Web-based cessation services improve long-term cessation over telephone-only services report mixed results.
What is added by this report?
Participants in telephone and Web-based smoking cessation programs in four states were invited to complete questionnaires at enrollment and 7 months afterwards. After adjusting for multiple variables, persons who used both telephone and Web-based services were more likely to report abstinence from smoking for at least the past 30 days at the 7-month follow up (odds ratio = 1.3, 95% confidence interval = 1.1 - 1.5) compared with telephone-only users and with Web-only users (odds ratio = 1.5, 95% confidence interval = 1.3 - 1.8).
What are the implications for public health practice?
Although telephone and Web-based interventions are effective in tobacco cessation, providing access to multiple types of cessation services might improve the odds of users in achieving long-term cessation.
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(7.) Civljak M, Stead LF, Hartmann-Boyce J, Sheikh A, Car J. Internet-based interventions for smoking cessation. Cochrane Database Syst Rev 2013;7:CD007078.
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Mary Puckett, PhD [1, 2], Antonio Neri, MD2, Trevor Thompson , J. Michael Underwood, PhD , Behnoosh Momin, MS, MPH , Jennifer Kahende, PhD , Lei Zhang, PhD , Sherri L. Stewart, PhD  (Author affiliations at end of text)
* Additional information available at http://www.naquitline.org/?page=2012survey.
([dagger]) Additional information available at http://www.naquitline.org/?page=mdslib.
 Epidemic Intelligence Service, CDC.  Division of Cancer Prevention and Control, National Center for Chronic Disease Prevention and Health Promotion, CDC.  Office on Smoking and Health, National Center for Chronic Disease Prevention and Health Promotion, CDC (Corresponding author: Mary Puckett, firstname.lastname@example.org, 770-488-6451)
TABLE 1. Demographic and smoking characteristics of users of telephone, Web, and dual (telephone and Web) smoking cessation services-four states, 2011-2012 Characteristic Dual Telephone p-value (n = 1,307) (n = 2,238) Sex (% female) 61 60 0.48 Mean age (yrs) 44 47 < 0.01 Race/Ethnicity (%) 0.03 White, non-Hispanic 75 74 Black, non-Hispanic 10 12 Hispanic 9 7 Other 5 6 Education (%) < 0.01 Less than a high 11 17 school diploma/GED High school 28 31 diploma/GED Some college 38 35 College degree 22 17 or higher Marital status (%) 0.01 Single 56 60 Partnered 44 40 Mean age of 17 17 0.98 initiation (yrs) Mean no. of 19 19 0.39 cigarettes per day First cigarette 45 47 0.19 within 5 min of waking (% yes) Other smoker in 40 37 0.09 household (% yes) Characteristic Web p-value (n = 1,848) Sex (% female) 61 0.78 Mean age (yrs) 40 < 0.01 Race/Ethnicity (%) < 0.01 White, non-Hispanic 86 Black, non-Hispanic 4 Hispanic 7 Other 3 Education (%) < 0.01 Less than a high 7 school diploma/GED High school 26 diploma/GED Some college 41 College degree 26 or higher Marital status (%) < 0.01 Single 47 Partnered 53 Mean age of 16 0.14 initiation (yrs) Mean no. of 18 0.28 cigarettes per day First cigarette 38 < 0.01 within 5 min of waking (% yes) Other smoker in 44 0.04 household (% yes) Abbreviation: GED = General Educational Development certificate. TABLE 2. Odds of smoking cessation among users of telephone, Web, and dual (telephone and Web) smoking cessation services, by selected characteristics-four states, 2011-2012 Characteristic Unadjusted Adjusted 30-Day p-value 30-Day PPA OR PPA OR (95% (95% CI) CI) * Age (5-yr difference) 1.03 (1.01-1.05) 0.98 (0.95-1.01) 0.11 Sex 0.21 Male Referent Referent Female 0.90 (0.81-1.00) 0.92 (0.82-1.05) Race/Ethnicity 0.84 White, non-Hispanic Referent Referent Black, non-Hispanic 1.02 (0.86-1.20) 1.04 (0.84-1.29) Hispanic 1.26 (1.05-1.53) 1.11 (0.88-1.39) Other, non-Hispanic 1.05 (0.82-1.35) 1.02 (0.78-1.35) Education 0.23 Less than a Referent Referent high school diploma/GED High school 0.94 (0.79-1.12) 0.92 (0.75-1.13) diploma/GED Some college 0.88 (0.75-1.05) 0.85 (0.70-1.05) College degree 0.94 (0.79-1.13) 0.81 (0.65-1.01) or higher Employment status 0.1 ([dagger]) Employed Referent Referent Unemployed 0.79 (0.66-0.94) 0.82 (0.67-1.00) Disability 1.07 (0.93-1.23) 0.92 (0.77-1.11) Retired 1.30 (1.08-1.58) 1.14 (0.88-1.48) Other 1.01 (0.87-1.18) 1.06 (0.89-1.28) Marital status 1.22 (1.10-1.35) < 0.01 ([dagger]) ([section]) Partnered 0.31 (0.26-0.37) Single 0.60 (0.50-0.72) Other smoker in 0.45 (0.40-0.50) < 0.01 household ([section]) No 1.76 (1.52-2.05) Yes 0.90 (0.73-1.11) Type of platform < 0.01 used Dual versus 1.18 (1.04-1.34) 1.31 (1.12-1.54) < 0.01 telephone Dual versus 1.51 (1.32-1.73) 1.54 (1.31-1.82) < 0.01 Web Abbreviations: 30-day PPA = point prevalence of reporting 30 days of abstinence 7 months after enrollment; OR = odds ratio; CI = confidence interval; GED = General Educational Development certificate. * Multivariable models adjusted for age, sex, race/ethnicity, education, employment status, marital status, living with a smoker at baseline, baseline number of cigarettes smoked per day, cessation service used, and state. ([dagger]) Measured at follow-up interview. ([section]) Marital status x other smoker interaction included in the model (p < 0.001). P-value represents the simultaneous test that the main effect and interaction coefficients are all equal to zero.
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|Author:||Puckett, Mary; Neri, Antonio; Thompson, Trevor; Underwood, J. Michael; Momin, Behnoosh; Kahende, Jen|
|Publication:||Morbidity and Mortality Weekly Report|
|Date:||Jan 2, 2015|
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