Time for stars to stop acting like sluts.
SOMEONE needed to make a stand but little did we know it would be a farmer in Northern Ireland.
Plucky father-of-four Alan Graham brought an abrupt end to the filming of pop star Rihanna's latest video when he caught the singer cavorting topless in his wheat field.
Graham had agreed to let Rihanna use his land for free and was seemingly unaware of her reputation for being "raunchy" - for which one should also read "smutty."
All was going well with the filming, to accompany a song called We Found Love - which sounds sweet but is bound to be vulgar - when the 61-year-old farmer spotted the performer had stripped to a red bikini top.
What happened next nearly made Graham crash the tractor he was riding at the time.
Rihanna leapt about a bit more and whipped off her top, exposing herself as nature didn't intend.
Shocked Graham halted the filming and told the star to "get off my land."
He explained: "If someone wants to borrow my field and things become inappropriate, then I say 'Enough is enough, you are not entitled to do that'."
Good for Farmer Graham, who has been portrayed as a killjoy in some corners.
Media reports have seen fit to bring up the fact that he is a "devout Christian," as if this might have something to do with his objections to inappropriate nudity.
No-one, quite rightly, would question the motives of a "devout Muslim" who remonstrated in a similar way, so let's not try to paint Graham as a prude.
Cheapening For far too long we have all been happy to go along with this cheapening of our moral standards.
Of course, there is nothing wrong with a bit of slap and tickle in the right place and in the right context, between consenting adults in a stable relationship.
If people want to buy or watch legal pornography (as opposed to child porn or material in which participants have been coerced) then I believe they are free to exercise their legal right to do so.
The crucial difference with pop stars and so-called celebs like Rihanna is that a huge percentage of their target audience, and therefore the people who pay for their lavish lifestyles, are children.
Do we really want to be telling 14-yearold girls that it is fine to leap around halfnaked in a field in front of a bloke with a camera? Other photos of the filming for Rihanna's video, in Belfast, show her dressed like a hooker in a denim bra top and short skirt, flashing her black knickers, suspenders and ripped stockings.
One particularly delightful snap captures her snarling and sticking both her middle fingers skyward in an insulting hand gesture.
And fuddy-duddies wonder why kids are so ill-behaved and bolshie in the classroom.
Just look at the schoolgirls in the BBC TV drama Waterloo Road, who are dressed like teen sex vamps.
This casual approach to sex is not con-fined to the younger generation. In fact, it is championed by older women who should be setting an example rather than revelling in the cheapening of our moral code.
We all know daytime TV is the graveyard of ambition for aspiring or fading "stars," being watched as it is by the workshy, the senile and the educationally challenged.
One of the most popular programmes is a chat show hosted entirely by women, in which has-been singers, minor actresses and failed media pundits witter on about their breast enlargements, sex lives and cup cakes.
The show is called Loose Women, which is meant to be tongue-in-cheek and absolutely hilarious.
Of course, it isn't at all funny, neither the show nor its title. The term loose women has only one popular interpretation: a loose woman is a female who is sexually promiscuous. A loose woman will bed a man, possibly a stranger, without a second thought.
Such actions have consequences, both moral and social, sparking rising costs of welfare support. A frolic in a field can lead to a lifetime of misery.
Sell, sell, sell * A THIRD of over-50s rely on their homes to pay for their retirement. The collapse in the value of shares means the grey brigade are resigned to cashing in on bricks and mortar.
Many plan to downsize, using the profits of selling the family home to settle spiralling gas, electric and shopping bills.
Others will borrow against the value of their properties, the loan settled when they die under so-called equity release deals.
This seems like an eminently sensible way of settling the problem of paying for one's dotage. It's a poke in the eye to the pension advisers who fleece clients in commission payments.
Best of all, if you live to a ripe old age there'll be no cash left for money-grabbing children who circle like sharks at the funeral.
BARE FACED CHEEK: Rihanna not top of the crops with farmer.