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Time's up for alarm clocks; Sales down as consumers favour phones.

Byline: RUKI SAYID Consumer Editor

SHOPPERS are turning off traditional alarm clocks and using their smartphones for wake-up calls.

In its annual trends report into what's hot and what's not, department store John Lewis said sales of clocks have slumped 16% year-on-year. It has cut its range by almost a third as demand winds down.

Buyers also found that traditional door knockers are falling out of favour, with sales down almost 10%. But smart doorbells, which allow people to see on a screen who is calling, have risen 367%.

We are also shunning small TVs, with sales of screens under 31in tumbling 34%. But demand for 60in screens rocketed 249%, as consumers upgraded for the World Cup. DVD players are also plunging in popularity, down 40%, amid the rise of online streaming services. And ecoconscious customers sent sales of reusable water bottles up 37%.

But some old favourites are coming back. Thanks to the scantily clad stars of reality TV show Love Island, 73% more thongs were sold.

And sales of yellow clothing quadrupled after the Duchess of Sussex wore the bright colour in July.

Simon Coble, of John Lewis & Partners, said: "It is fascinating to see what our customers have fallen in and out of love with this year and how big events like the World Cup and the royal wedding have such a significant impact on what we buy."

What's hot

Re-usable water bottles Yellow Rainbows Robot lawnmowers White trainers Leopard print dresses (right) Thongs

What's not

Alarm clocks Door knockers DVD players Trouser presses (right) Desktop computers Small screen tellies Cold shoulder dresses

16% Drop in sales of alarm clocks in the UK the past year


wake-up call Clocks not popular

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Publication:The Mirror (London, England)
Date:Oct 23, 2018
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