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Ties and Socks are Out - With Father's Day Fast Approaching the Majority of Men Want to Receive Gift Cards.

Blackhawk Network Releases Highlights from Gift Cards Survey Showing Over 60% of Men Favor Gift Cards

PLEASANTON, Calif. -- Blackhawk Network, a market leader in card-based financial solutions and the largest provider of third-party gift cards in the United States and Canada, today announced the results of a survey regarding males and gift cards. The study found over 60% of men surveyed enjoyed getting gift cards due to the fact that they can treat themselves to something they would not normally buy for themselves. With unique products in new categories consumers can now purchase gift cards in one central location like grocery for sporting events, travel, home improvements, clothing and much more to honor and celebrate the fathers, brothers, husbands, grandfathers and friends in their life.

"As a father of four children I look forward to having a day in my honor," said Craig Watson, of San Ramon, California. "My most memorable Father's Day was the year I received a gift card to experience a SF Giants game with my children. This year I am hoping for something to coincide with our home improvement plans, like a gift card to Home Depot or Sears. My wife and kids know how I'm particular on gifts and getting a gift card allows me to pick out specific things I need and want."

The study also detailed that 34% of males have bought a gift card at a grocery store where gift cards for various retailers are sold. Available in grocers across the country, Blackhawk Network's Gift Card Mall[TM] carries an unmatched selection of gift cards from over 250 premium brand partners. Offered in a range of denominations, the cards can be used online or on location at the issuing retailer.

About Blackhawk Network

Blackhawk Network is a prepaid and payments network company, a market leader in card-based financial solutions and the largest provider of third-party prepaid cards. Blackhawk Network develops unique products in easy-to-use formats and delivers them to consumers through an exclusive retail network of leading grocery, mass, convenience, drug and specialty retailers. The network includes more than 80,000 storefronts and reaches more than 165 million consumers each week. Headquartered in Pleasanton, California, Blackhawk Network has offices in the United States, Australia, Canada, Mexico, and the United Kingdom. For more information about Blackhawk Network visit
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Publication:Business Wire
Date:Jun 10, 2008
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