Printer Friendly

Ticketmaster and Acxiom(R) Align to Provide Data Integration Services to Sports and Entertainment Industry.

Expanded Target Marketing and CRM Services Now Available to Sports and Entertainment Facilities, Universities and Event Organizers

WEST HOLLYWOOD, Calif. and NASHVILLE, Tenn., Feb. 19 /PRNewswire/ -- Acxiom(R) Corporation and Ticketmaster, the world's leading ticketing company, have joined forces to provide sports and entertainment facilities, universities and event organizers with a measurable competitive edge by integrating Acxiom's Customer Data Integration (CDI) and data enhancement capabilities with Ticketmaster's state-of-the-art computerized ticketing and customer relationship management (CRM) system. Through the strategic alliance, Ticketmaster will offer venues, promoters and sports teams enhanced CRM services including Acxiom's Customer Data Integration (CDI) technology as an added value with Ticketmaster's ticketing solutions and services.

"Combining Acxiom's powerful CDI and data enhancement capabilities with Ticketmaster's industry-leading ticketing and CRM software greatly benefits innovative sports and entertainment marketers by enabling unmatched insight into their audiences -- a critical element in making smarter and quicker business decisions," said Jay Graves, business unit leader for Acxiom Direct, the database marketing unit of Acxiom.

"The integration of Acxiom CDI with Ticketmaster's ticketing and CRM solutions will give our arts and entertainment and sports team clients a comprehensive and much more accurate understanding of their customers," said Dave Scarborough, EVP Technology, Ticketmaster. "Acxiom's data enhancement services will bring disparate data sources together to enable Ticketmaster clients across every event category to maximize the value of their data from direct and target marketing campaigns and ticket sales."

About Ticketmaster

Ticketmaster is the world's leading ticketing company, operating in 20 global markets, providing ticket sales, ticket resale services, marketing and distribution through, one of the largest e-commerce sites on the Internet; approximately 6,500 retail outlets; and 20 worldwide call centers. Ticketmaster celebrated its 30th anniversary in 2006 and currently serves more than 9,000 clients worldwide across multiple event categories, providing exclusive ticketing services for hundreds of leading arenas, stadiums, performing arts venues, museums, and theaters. In 2006, the company sold more than 128 million tickets valued at over $7 billion on behalf of its clients. Ticketmaster is headquartered in West Hollywood, California and is an operating business of IAC .

About Acxiom Corporation

Acxiom Corporation integrates data, services and technology to create and deliver customer and information management solutions for many of the largest, most respected companies in the world. The core components of Acxiom's innovative solutions are Customer Data Integration (CDI) technology, data, database services, IT outsourcing, consulting and analytics, and privacy leadership. Acxiom services more than 70 sports and entertainment clients across the United States through its Acxiom Direct unit. Acxiom handles all CDI processes (including merge/purge, address standardization, NCOALink(TM)* postal updating, and Do-Not-Call flagging) so clients can put their IT database marketing issues aside and concentrate on marketing, sales and service initiatives. Founded in 1969, Acxiom is headquartered in Little Rock, Arkansas, with locations throughout the United States and Europe, and in Australia, China and Canada. For more information, visit

* Acxiom is a non-exclusive Full Service Provider Licensee of the United States Postal Service(R). The following trademark is owned by the United States Postal Service: NCOALink(TM).

CONTACT: Bonnie Poindexter of Ticketmaster, +1-310-360-2321; or Suellen Vann of Acxiom Corporation, +1-501-252-0263, GACXM

Web site:

Web site:
COPYRIGHT 2007 PR Newswire Association LLC
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2007 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Publication:PR Newswire
Date:Feb 19, 2007
Previous Article:Boeing and LOT Polish Airlines Finalize Order for One Additional 787 Dreamliner.
Next Article:Saint-Gobain Isover to Construct a New Insulating Material Plant in France.

Related Articles
Acxiom Announces Strategy To Leverage Oracle Technology To Bring InfoBase To Line-of-Business Users
Acxiom(R) Acquires MultiNational Concepts, Ltd. and Catalog Marketing Services, Inc.
Acxiom(R) Signs The Petersen Companies, Inc. to Long-Term Contract
Rodale Press Enters Multi-Year Agreement With Acxiom(R) Corporation.
New Partnership by Equifax and Acxiom will Allow Companies to Create Fast, Cost-Effective Marketing Campaigns.
Ticketmaster Announces Majority Investment in echomusic.
Acxiom Corporation and Acuity Mobile Partner to Power Targeted Mobile Marketing Solutions.
New Acxiom CEO speaks at investors conference in New York.
Video: Ticketmaster Begins Independent Trading on the NASDAQ Stock Exchange.
Ticketmaster UK Signs Multi-Year Ticketing Deal With Scottish Rugby.

Terms of use | Copyright © 2018 Farlex, Inc. | Feedback | For webmasters