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Ticketmaster and Acxiom(R) Align to Provide Data Integration Services to Sports and Entertainment Industry.

Expanded Target Marketing and CRM Services Now Available to Sports and Entertainment Facilities, Universities and Event Organizers

WEST HOLLYWOOD, Calif. and NASHVILLE, Tenn., Feb. 19 /PRNewswire/ -- Acxiom(R) Corporation and Ticketmaster, the world's leading ticketing company, have joined forces to provide sports and entertainment facilities, universities and event organizers with a measurable competitive edge by integrating Acxiom's Customer Data Integration (CDI) and data enhancement capabilities with Ticketmaster's state-of-the-art computerized ticketing and customer relationship management (CRM) system. Through the strategic alliance, Ticketmaster will offer venues, promoters and sports teams enhanced CRM services including Acxiom's Customer Data Integration (CDI) technology as an added value with Ticketmaster's ticketing solutions and services.

"Combining Acxiom's powerful CDI and data enhancement capabilities with Ticketmaster's industry-leading ticketing and CRM software greatly benefits innovative sports and entertainment marketers by enabling unmatched insight into their audiences -- a critical element in making smarter and quicker business decisions," said Jay Graves, business unit leader for Acxiom Direct, the database marketing unit of Acxiom.

"The integration of Acxiom CDI with Ticketmaster's ticketing and CRM solutions will give our arts and entertainment and sports team clients a comprehensive and much more accurate understanding of their customers," said Dave Scarborough, EVP Technology, Ticketmaster. "Acxiom's data enhancement services will bring disparate data sources together to enable Ticketmaster clients across every event category to maximize the value of their data from direct and target marketing campaigns and ticket sales."

About Ticketmaster

Ticketmaster is the world's leading ticketing company, operating in 20 global markets, providing ticket sales, ticket resale services, marketing and distribution through http://www.ticketmaster.com/, one of the largest e-commerce sites on the Internet; approximately 6,500 retail outlets; and 20 worldwide call centers. Ticketmaster celebrated its 30th anniversary in 2006 and currently serves more than 9,000 clients worldwide across multiple event categories, providing exclusive ticketing services for hundreds of leading arenas, stadiums, performing arts venues, museums, and theaters. In 2006, the company sold more than 128 million tickets valued at over $7 billion on behalf of its clients. Ticketmaster is headquartered in West Hollywood, California and is an operating business of IAC .

About Acxiom Corporation

Acxiom Corporation integrates data, services and technology to create and deliver customer and information management solutions for many of the largest, most respected companies in the world. The core components of Acxiom's innovative solutions are Customer Data Integration (CDI) technology, data, database services, IT outsourcing, consulting and analytics, and privacy leadership. Acxiom services more than 70 sports and entertainment clients across the United States through its Acxiom Direct unit. Acxiom handles all CDI processes (including merge/purge, address standardization, NCOALink(TM)* postal updating, and Do-Not-Call flagging) so clients can put their IT database marketing issues aside and concentrate on marketing, sales and service initiatives. Founded in 1969, Acxiom is headquartered in Little Rock, Arkansas, with locations throughout the United States and Europe, and in Australia, China and Canada. For more information, visit http://www.acxiom.com/.

* Acxiom is a non-exclusive Full Service Provider Licensee of the United States Postal Service(R). The following trademark is owned by the United States Postal Service: NCOALink(TM).

CONTACT: Bonnie Poindexter of Ticketmaster, +1-310-360-2321; or Suellen Vann of Acxiom Corporation, +1-501-252-0263, GACXM

Web site: http://www.acxiom.com/

Web site: http://www.ticketmaster.com/
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Copyright 2007 Gale, Cengage Learning. All rights reserved.

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Publication:PR Newswire
Date:Feb 19, 2007
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