Printer Friendly

Three-quarters saw Wales win Grand Slam decider.

A MILLION people in Wales watched the decisive Grand Slam-clinching win over France at home, an audience survey has revealed.

The survey, commissioned by BBC Cymru Wales, also showed a further 300,000 watched the match in a bar, pub or rugby club. And another 400,000 saw some coverage of the game on television later during the weekend.

The findings were revealed in a survey carried out by Beaufort Research, which also revealed 76% of all adults in Wales saw at least some of the match over the weekend.

Unsurprisingly, interest in the final match of the tournament was huge, with 86% of adults in Wales said to be interested in the result, rising to 92% of men.

And 84% said it was important to them that the BBC provides full coverage of the Six Nations.

Richard Thomas, BBC Cymru Wales' head of marketing, communications and audiences, said: "We know that the audience's appetite for rugby in Wales is massive, but these figures show just how passionate the people of Wales are about their rugby."

The Six Nations had record average audiences in Wales of 800,000 across Wales' five matches and the average audience during the final periods of Wales' five matches were the highest ever.

The audience peaked at a million viewers for two of the games - the highest TV audience in Wales on any channel for two years.

BBC One Wales' five highest audiences of 2012 so far in Wales have occurred during Wales five matches in the Six Nations.
COPYRIGHT 2012 MGN Ltd.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2012 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Publication:Western Mail (Cardiff, Wales)
Geographic Code:4EUUK
Date:Mar 30, 2012
Words:254
Previous Article:Care home boss waits for misconduct verdict.
Next Article:Government's plan to boost drinks industry.

Terms of use | Privacy policy | Copyright © 2020 Farlex, Inc. | Feedback | For webmasters