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Three experts predict boom in organic food production & consumption. (Industry News).

Natural foods and related industries, such as supermarkets, restaurants, and farming, are poised for a major jump in visibility and popularity in the next decade, according to predictions by three leading industry experts. Those predictions were published in the 10th-anniversary issue of the Green Money Journal, the oldest magazine in the socially and environmentally responsible business world. The forecasts were presented by Gary Hirshberg, chairman and CEO of Stonyfield Farm Yogurt (the nation's fourth-largest yogurt company), and founder of O'Naturals, a natural/organic fast-food chain; Katherine DiMatteo, executive director of the Organic Trade Association; and Frank Lampe, editorial director of Natural Business Communications, which publishes the LOHAS (Lifestyles of Health and Sustainability) Journal. Hirshberg insists that organic or "made with organic" will command 50-percent market share, and that even conventional fast-food outlets like McDonald's and Burger King will feel the pressure and will offer organic items; free-range, hormone-free meats and chickens; and more. All three experts predict steady growth for what is already the fastest-growing segment of the food industry. For more information, visit www.greenmoney.com.

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Publication:Gourmet Retailer
Geographic Code:1USA
Date:Oct 1, 2002
Words:177
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