Printer Friendly

This empire is planning to strike back.

Byline: COMMENT BY GRAHAM HISCOTT

JOHN Lewis's profit plunge was yesterday likened to "the fall of the Roman empire".

Dramatic stuff. But then, John Lewis has shamed rivals for years. If it's got a cold, you can bet lesser rivals are suffering a severe flu.

John Lewis is gambling on attack being the best form of defence. It's splashing out on big-bucks adverts - including hiring Sir Elton John for its festive blitz - plus investment in product ranges and IT. But staff are being cut, its worker bonus has been slashed and it's considering closing its prized pension scheme.

Unlike Rome, John Lewis's demise won't be sudden - or guaranteed.

COPYRIGHT 2018 MGN LTD
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2018 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Publication:The Mirror (London, England)
Date:Sep 14, 2018
Words:108
Previous Article:Amazon planned to place workers in cages.
Next Article:You're Putin us on; IT'S ALL A GAME AS HENCHMEN GO ON TV AND MOCK WAR RAGES; Novichok assassins say they travelled from Russia 'to see Salisbury's...

Terms of use | Privacy policy | Copyright © 2019 Farlex, Inc. | Feedback | For webmasters