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They love it in the US ...

Two tales from Iceland -- the company, not the country -- that demonstrate the truly awesome potential of the net.

First, we hear Iceland's new tv ad campaign has attracted a massive US fan club since its launch three weeks ago. The tv ad features four talking guinea pigs discussing the benefits of shopping online at Iceland. US fans first learned of the ad through a website called the Guinea Pig Daily Digest, you see.

Second, Iceland has introduced a webcam show on its internet site based on the daily routine of a home shopping delivery driver cum "resting" actor Rick Love. Chairman Malcolm Walker is hoping the feature will score thousands of hits daily. But how much do guinea pig loving saddos actually spend?
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Comment:They love it in the US ...
Publication:Grocer
Article Type:Brief Article
Geographic Code:4EUUK
Date:Apr 8, 2000
Words:123
Previous Article:Hotline.
Next Article:THAT WAS THE YEAR THAT WAS.
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