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These are the companies who are most likely to give you money off if you haggle; Money Saving Expert Martin Lewis has identified the best firms to barter with when you're at the end of your household contracts.

Byline: Olivia Tobin

The 10 companies you are most likely to successfully haggle with over the price of contracts have been revealed by Money Saving Expert Martin Lewis.

The website founder has identified the firms it's most worth digging your heels in with when it comes to getting a good deal.

Whether it's your digital TV service, mobile phone or breakdown cover, there are bargains to be had for anyone brave enough to put aside their British reserve and indulge in financial flirtation.

Based on a survey of people who tried to haggle, Martin said the AA was top of the pile, with a 90 per cent success rate.

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From tenth to sixth were Virgin Media, AA Insurance, Vodafone, Plusnet, and Three -- all with 70 to 80 per cent success rates.

EE was fifth, with a success rate of 80 per cent, Admiral fourth (82 per cent), Sky third (86 per cent) and the RAC second (87 per cent).

This is what he told BBC Radio 5 Live's Emma Barnett on his weekly financial slot.

"[These are] the real powerhouse places you haggle these days -- when you're coming to the end of your contract.

"Whether it's your broadband, your digital TV, your mobile phone, your breakdown cover, you are holstering a huge weapon of loyalty.

"They are mature businesses desperate to keep you.

"They don't want you to go elsewhere because everyone's got their products so all they have got is to try to retain business. That means you are in a haggling world.

"The best time to haggle is when you are just approaching the end of your contract because you are free to leave without penalties.

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"You do it with politeness and charm, never anger or aggression. Think of it as a form of financial flirtation.

"Your job is to win them on-side, to get them to help you, to get them to enjoy what's going on, working together to get you the best price."

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Martin said: "Your business is taken for granted as an existing customer, it's new customers whose business is fought for."

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Be honest about what you want to pay

"Get on the phone, tell them you are at the end of your contract and paying too much.

"If it's TV, start with a channel audit -- are you watching everything you've got, do you need to be paying for it?

"Tell them what price you want to pay and if it doesn't work, say 'That's too much, I'm going to have to leave'.

"That gets you put through to what's publicly known as disconnections but is often known internally as customer retentions. They have the real power to negotiate."

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Don't be afraid to walk away - and NEVER auto-renew

"Many people are telling me that, if they do leave, especially the big digital TV firms, a week later they get a letter with a new, far cheaper, offer.

"But, if you can get it cheaper elsewhere and the company you're with isn't willing to play ball, you should leave.

"Business models are predicated on drawing customers in with a cheap price for a year and then hoiking the price up afterwards in the hope that many customers, either through apathy or ignorance, will stick with them for the long term.

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"They hope you won't haggle because many people don't.

"They just auto-renew, which is the great money-saving sin."

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Credit: Nick Ansell - WPA/Getty Images

Money Saving Expert Martin Lewis
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Publication:Get Surrey (Surrey, England)
Date:Jan 28, 2018
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