Printer Friendly

The tampon market in Brazil.

market for internal feminine hygiene small; two major manufacturers hold majority of market segment

The tampon market in Brazil represents a demand of 160 million units, representing 7.5% of the total number of feminine sanitary protection products consumed in Brazil. The consumption is low because Brazilians feel mental anxiety over inserting a tampon into the body and also because of the high price.

The two suppliers of tampons to the Brazilian market are Johnson & Johnson with its "o.b." brand name and Tambrands with its "Tampax" brand. In 1991, production of Tampax was approximately 43 million units; the evolution of tampon demand in Brazil since 1988 is shown in the figure above.

With lower prices and increased advertising since 1988, Tambrands' Tampax - which costs consumers as much as 30% less in some areas - has overtaken Johnson & Johnson in the market. Today, Tambrands has acquired 30% of the Brazilian market after fighting for three years with J&J, which was practically alone in the market until 1988.

Since last December, however, Johnson & Johnson has organized a strong advertising program, including ads in magazines, newspapers, television, outdoor locations and in young women's vacation places, stressing the comfort and importance of its o.b. product.

Today, many efforts are being made by Johnson & Johns,on and Tambrands to develop an educational program among young women in the schools. This is an important strategy to guarantee a future market.

Peter Mayberry is the director of government affairs for INDA, Association of the Nonwoven Fabrics Industry. He works out of the Washington D.C. offices of Keller & Heckman, INDA's legal counsel. This Capital Comments column appears monthly in NONWOVENS INDUSTRY.
COPYRIGHT 1993 Rodman Publications, Inc.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1993 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Author:Rewald, Freddy Gustavo
Publication:Nonwovens Industry
Date:Apr 1, 1993
Previous Article:EPA drafts Clean Water Act/Clean Air Act standards for pulp and paper industry.
Next Article:Slaying dragons, nonwovens style.

Related Articles
FDA issues rules on tampon absorbency; manufacturers are now required to follow uniform labeling and testing guidelines in producing and packaging...
Incidence of menstrual toxic shock dramatically decreased in the 1980's; tampon manufacturers, public awareness credited with the decline in reported...
The feminine hygiene market in Brazil.
"Toxic tampon" Internet hoax plagues FDA.
Tampon, Especially For Feminine Hygiene, And Process And Apparatus For Producing It.
Tampon Applicator With Multi-Layered Tips.
Tampon string tab and method for attachment. (A look at recently issued industry patents).
Tampon applicator. (Patient Review).
Soft Conformable Hollow Bag Tampon. (Patient Review).

Terms of use | Copyright © 2017 Farlex, Inc. | Feedback | For webmasters