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The rising middle class.

Asia Pacific on the ascent

The OECD and the Brookings Institution define the middle class as those earning $10 to $100 at purchasing power parity per day. On this basis, more than half of the world's middle classes are forecast to be in the Asia Pacific region in less than ten years, compared to the current proportion of only one in four.

Whereas the middle class is described as "squeezed" in the UK and the US, it is growing at various speeds in emerging markets. China is set to raise both its headcount of people in the middle class and their average spending over the next decade. India has a small middle-class range, but the country has the 14th largest middle-class spending power in the world due to the size of its population, a similar scale of overall spending to that of Canada or Spain.

The red regions comprise the affluent nations; the blue the "converging" regions, where the breadth and density of the middle class is growing rapidly; the green areas are areas where structural income disparities have helped stall middle-class development; while the purple areas are "struggling".

In this map, Brazil is the real surprise and is considered--at least in this treatment--as "stalled".
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Title Annotation:The Data
Publication:Financial Management (UK)
Date:Feb 1, 2013
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