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The power of IP video; unleashing productivity with visual networking.


The power of IP video; unleashing productivity with visual networking.

Baker, Jennifer C. et al.

Cisco Press


312 pages




Baker, Dalke, Mitchell, and Nanjiani (all with past or current affiliations with Cisco) examine the potential business value from the use of IP video and visual networking in enterprise and public sector environments. The text is targeted at a wide audience of CxOs, business decision makers, managers, business process experts, communicators, and strategic planners from any functional discipline, within any industry. Coverage includes an overview of the topic; the crucial role played by video and quad-play--voice, video, web, and mobility--technologies in modern communications; examples and case studies from Cisco's own experience with visual networking in the areas of corporate leadership, finance, marketing, engineering, human resources, and sales; examples and case studies from Cisco's work in IP video for external customers from a variety of fields including education, financial services institutions, health care, real estate, hospitality, and sports and entertainment; and how the future of video will likely impact business and the environment.

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Publication:SciTech Book News
Article Type:Book review
Date:Mar 1, 2009
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