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The international top 30.

1. Unilever

United Kingdom

Sales: $25.48 billion

Sales: $25.48 billion for home and personal care products. Corporate sales: $55.1 million.

Key Personnel: Michael Treschow, chairman; Patrick Cescau, group chief executive; James A. Lawrence, chief financial officer; Douglas Anderson Baillie, president, Western Europe; Manvinder Singh (Vindi) Banga, president foods, home and personal care; Harish Manwani, president, Asia, Africa, Central & Eastern Europe; Sandy Ogg, chief human resources officer; Michael B. Polk, president, Americas; Genevieve Berger, chief research and development officer.

Major Products: Personal care--Axe/Lynx, Rexona/Sure and Degree deodorants; Dove, Caress, Lux and Lifebuoy soaps; Pond's and Vaseline skin care products; Organics, Salon Selectives, SunSilk, Suave and ThermaSilk hair care products; Close-up and Signal oral care products. Household--Ala, All, Omo/Persil and Surf laundry detergents; Comfort and Snuggle fabric softeners; Sunlight dish detergent, Domestos bleach, Cif cleaners.

New Products: Vaseline Cocoa Butter range, Clear antidandruff shampoo, Domestos Zero Limescale bleach.

Comments: Corporate sales hit $55.1 billion in 2007 and with household and personal product sales topping $25 billion, Unilever tops our Top 30 list once again.

Bolstered by 1 billion [euro] brands such as Lux, Dove and Sunsilk, Unilever's personal care group recorded sales of $15.5 billion, with underlying growth of 6.7%. Home care sales rose 6.1% to $9.99 billion, fueled by its own roster of blockbuster brands that include Omo, Rexona and Surf.

For Unilever's household cleaning business, 2007 was a particularly successful year with brands such as Cif and Domestos helping grow sales by 9%. In skin care, the Pond's brand went from strength to strength in southeast Asia, China and India, according to Unilever, powered in part by the launch of a new anti-aging range. Vaseline was Unilever's fastest-growing global skin brand, with underlying sales growth of more than 8%. In addition, Vaseline's Cocoa Butter range proved to be the brand's most successful U.S. launch in a decade. Deodorant brands also made good progress in 2007, with Axe and Rexona both achieving double-digit growth.

Oral care returned to growth in Europe, while continuing its robust performance in Indonesia, China and Africa, aided by innovations such as a combined toothpaste and mouthwash. To grow its oral care operations, Unilever recognizes the value of close relationships with dental professionals. In 2007, the company extended its partnership with the FDI World Dental Federation, which represents more than 1 million dentists.

On a geographic basis, European sales at current rates of exchange rose by 1.4%, after the impact of acquisitions, disposals and exchange rate changes. The region sustained its improving trend in 2007 with underlying sales growth of 2.8% for the year. While Unilever said overall it saw improving trends almost everywhere, Russia was the outstanding performer.

The new Dove pro age range of products is growing in Europe and elsewhere, and Dove Summer Glow self-tanning and body lotions are now available in most countries. Clear anti-dandruff shampoo was launched in Russia, with good consumer response. Small & Mighty concentrated liquid laundry detergents were launched in seven European countries.

In the Americas, sales at current rates of exchange fell by 2.4%, after the impact of acquisitions, disposals and exchange rate change. Underlying sales grew by 4.1% throughout the year, with an increasing contribution from pricing which was up 2.6% for the year.


In the U.S., overall consumer demand held up well in Unilever's categories. Market growth in home care and personal care slowed somewhat in the second half. Business in Mexico made good progress in the second half of the year and Brazil showed an improved performance in the fourth quarter. Argentina, Andina and Central America performed well throughout, according to the company.

In Asia/Africa, turnover at current rates of exchange rose by 6.2%, after the impact of acquisitions, disposals and exchange rate changes. Underlying growth of 11.1% for the year reflects both the vibrancy of these markets and the high priority we place on building our business in the region. Growth was consistent and broad-based across categories and countries, including established markets such as India, Indonesia, the Philippines, South Africa and Turkey, which all grew in double digits. China remains a key priority and grew strongly for the third consecutive year, the company said.

The company is actively bringing big-name products to this growing region. Clear anti-dandruff shampoo was launched in China, Arabia, Egypt, Pakistan and the Philippines. In Japan, Unilever launched the Axe brand and Dove pro age skin care products. An improved range of Dove shower products was extended to North East Asia, while Lifebuoy soap was launched in South Africa and a new variant added in India. In laundry, the "Dirt is Good" concept was introduced to Thailand.

Unilever is focused on bigger innovations and faster rollouts on a global basis. A prime example is Clear Anti-Dandruff shampoo. Formulated with Vita-ACE, a combination of amino acid and vitamin E to strengthen and nourish the scalp, along with ZPT, Climbazole and scalp care agents, Clear was simultaneously launched in three of the biggest hair care markets in the world--China, Russia and Brazil--as well as the Philippines, Pakistan, Egypt and Arabia. Unilever also created a Clear range specifically for men, including Clear ActiveSport, HairFall Decrease and Style Express, as well as unisex varieties such as Clear Ice Cool, Itch & Dry Scalp Control and Extra Strength.

In February, Unilever continued to simplify its structure by combining home and personal care and foods into a single category structure. In addition, to reflect the company's strategic focus on growth in developing markets, Central and Eastern Europe will be managed within an enlarged region comprising Asia, Africa and Central and Eastern Europe. Western Europe will become a stand-alone region, the company said.

The changes came as Unilever made board and senior executive changes, with two long-time employees retiring in June. Specifically, Kees van der Graaf retired from the boards and from his role as president Europe, as did Ralph Kugler, who was president of home and personal care.

Harish Manwani, who had been president Asia/Africa, is leading the newly expanded region and Doug Baillie is president of western Europe, having previously been chief executive officer of Hindustan Unilever. The roles of president home and personal care and president, foods were merged under the leadership of Vindi Banga.

Another staff change came in June, when Unilever tapped Genevieve Berger as its new chief research and development officer. Prof. Berger, who had been a non-executive director with the company, had most recently been professor of medicine at Pierre and Marie Curie University and at La Pitie-Salpetriere Teaching Hospital in Paris. In her new role, she will serve as the functional leader for research and development in Unilever and will directly lead all resources and major laboratories dedicated to the company's focus on scientific discovery. In addition, she will be responsible for Unilever's Safety and Environmental Assurance Centre (SEAC).

In June, Unilever Cote d'Ivoire disposed of palm-oil interests and acquired the soap business of Cosmivoire, an Ivorian producer with a market presence throughout western Africa. Cosmivoire is a subsidiary of SIFCA, an Ivorian agro-industry company.

Last August, Unilever CEO Patrick Cescau said that the company was interested in ditching its U.S. laundry business. However, as of press time, no further details were announced nor had a buyer reportedly been found.

2. L'Oreal


Sales: $23.3 billion

Sales: $23.3 billion.

Key Personnel: Jean-Paul Agon, chief executive officer; Christian Mulliez, executive vice-president administration and finance; Jean-Philippe Blanpain, managing director operations; Marc Menesguen, president luxury division; Jean-Jacques Lebel, president consumer products division; Beatrice Dautresme, executive vice-president corporate communications and external affairs; Nicolas Hieronimus, president, professional products division; Geoff Skingsley, executive vice president, human resources; Jochen Zaumseil, managing director, Asia zone; Laurent Attal, managing director, North America zone, president, L'Oreal USA; Brigitte Liberman, managing director, active cosmetics division; Joseph Bitton, managing director, Latin America zone; and Jean-Francois Grollier, executive vice-president, research and development.

Major Products: Hair care, skin care, sun care, color cosmetics, toiletries and fragrances sold under many brand names in different channels. Consumer--L'Oreal Paris, Garnier, Maybelline New York, SoftSheen Carson. Professional--L'Oreal Professionnel, Kerastase, Redken, Matrix, Mizani, Pureology Luxury--Lancome, Biotherm, Helena Rubinstein, Kiehl's, Shu Uemura, Giorgio Armani, Parfums Cacharel, Ralph Lauren Fragrances, Paloma Picasso, Parfums Guy Laroche, Diesel, Victor & Rolf, Yue-Sai. Active Cosmetics--Vichy, La Roche-Posay, Skinceuticals, Sanoflore. L'Oreal's operations also include The Body Shop and Galderma, and 50% stakes in Le Club des Createurs de Beaute and Laboratoires Inneov.

New Products: L'Oreal Professionnel Color Supreme, L'Oreal Professionnel Homme Cover 5 grey hair cover, L'Oreal Paris Glam Shine, Derma Genesis/Skin Genesis, Lancome Renergie Morpholift Rare line, L'Oreal Professionnel Age Densiforce, La Roche-Posay Substiane anti-aging replenishing care, Maybelline Define-A-Lash, Lancome Virtuose mascara, Shu Uemura Art of Hair, Mizani Butter Blend.

Comments: In 2007, L'Oreal's consolidated sales rose 8.1% to $23.3 billion and operating profit was up 11.3% to $3.8 billion, marking the 23rd consecutive year of double-digit profit growth for this cosmetic and fragrance giant based in Paris. According to Jean-Paul Agon, chief executive, L'Oreal's performance in 2007 garnered it a worldwide market share of 15.3% fueled by 25 international brands sold in 130 countries.

By unit, L'Oreal's cosmetics sales were $21.8 billion, The Body Shop tallied $1.1 billion and dermatology sales were $504 million. Skin care was its largest business segment, accounting for 26.2% of sales in 2007. Hair care was the second largest category, accounting for 23.8%, followed by makeup, hair colorants and perfume.

L'Oreal made several strategic acquisitions in 2007, including professional salon distributors Beauty Alliance and Maly's West as well as PureOlogy, a highly regarded premium professional hair care brand in the U.S.

This year, the acquisitions continued, with the biggest being L'Oreal's blockbuster deal to purchase YSL Beaute Holding from PPR. The European Commission in June approved the l.15 billion [euro] deal, which includes some of the best known brands in luxury beauty as well as the Roger Gallet perfume soap unit. In the accord, L'Oreal gains exclusive, long-term licenses for the YSL and Bourcheron brands in fragrance and cosmetics, and it will take over licenses for Stella McCartney, Oscar de La Renta and Ermenegildo Zegna in cosmetics and fragrances. PPR will retain ownership of Yves Saint Laurent, Boucheron and Stella McCartney brands.

YSL will bolster L'Oreal's own roster of established premium brands in its luxury products division, which recorded growth of 8.4% in 2007. In western Europe, L'Oreal said the recovery continued, with the luxury division recording very good scores in France, Italy, the UK, Belgium and Spain pushing sales higher by 6.7%. In North America, the division's sales rose 5%. In ROW, sales rose 14.7% with substantial expansion in Asia, the Middle East, Australia, Latin America and Russia. Fragrance was the most dynamic category, up 14% or the year, according to L'Oreal.

For Lancome, anti-aging Absolue Premium [beta]x with Pro xylane achieved double-digit growth and Renergie Morpholift r.a.r.e. was one of the best launches of the year in anti-aging skin care. Female fragrances were stable thanks to Tresor--and its new advertising campaign with Kate Winslet--generating double-digit growth in the fourth quarter. In Asia, the brand is advancing faster than the market in an extremely competitive environment. Sales also climbed sharply in the Russian market.

It was another year of double-digit growth in 2007 for Giorgio Armani in all the zones where the brand is strongly established. Specifically, Europe was up 12%, U.S. rose 13%, travel retail gained 19% with "spectacular" growth in newer markets such as Russia (+79%), Asia (+34%), and Latin America (+24%). L'Oreal is out to make Giorgio Armani a player in the cosmetics sector, and is looking for growth to come from an new ultra-premium skin care range Crema Nera.

In 2007, Kiehl's, which now boasts more than 60 freestanding stores in 28 countries--continued very strong growth, posting a sales gain of 23.6%. Another success for L'Oreal was the Yue-sai brand, which achieved double-digit growth, the highest level since it was acquired by L'Oreal three years ago.

The Professional Products division--which includes Pureology, Matrix, Redken, Mizani, Shu Uemura Art of Hair, Kerastase, Redken and L'Oreal Professionnel--posted growth of 12.5%. In Western Europe sales rose 3.8%. In North America, sales rose 26.2% (6.2% like-for-like), benefiting from the acquisition of two distributors, by forging a strategic alliance with the hairdressers and the success of brands such as Redken and Kerastase. In addition, L'Oreal said Pureology is also growing strongly, and Mizani, an expert brand for Afro-American and mixed-race hair, is continuing to grow. Mizani's sales were up 31% with a successful launch of Butter Blend, a straightening system. Sales in the rest of the world (ROW) rose 12.2%. In this sector, hair colorants accounted for 37.1% of sales, styling and textures 15.1% and shampoos and hair care 47.8%.

L'Oreal's consumer products division recorded a 4.8% gain with like-for-like growth of 7.9%. Sales in western Europe rose 2.4%. North American sales fell 4.1%, but like-for-like growth was 3.9%, according to the company. ROW sales rose 17.6%. L'Oreal Paris's growth of 8.1% exceeded targets in many countries. According to L'Oreal, Elseve continues to confirm its position as a market leader, and Preference hair colorants delivered solid performances. Casting Creme Gloss proved extremely successful in its second year of existence, the company said.

In facial skin care, Revitalift, Age-Perfect and Collagen Filler recorded double-digit growth, according L'Oreal. In Western Europe, the brand outpaced its traditional rival at the end of 2007 with sell-through rising by 16%.

L'Oreal said its Men Expert facial skin care range has been growing since its launch at the end of 2005. Hydra-Energetic (with ambassadors Matthew Fox in Europe and Daniel Wu in Asia) and Vita-Lift (with Pierce Brosnan), are driving the line forward on a global basis.

In makeup, L'Oreal Paris recorded growth of 12%, fueled by new launches that include impulse products (Glam Shine 6H lipsticks), convenience products (Telescopic mascara) and loyalty building products (Bare Naturale foundation).

Garnier grew 8.9%, according to L'Oreal. The mass market brand's playbook is concise: offer "well adapted effective and natural products of international quality in each region of the world" and build "close relationships with consumers by using well-known local personalities" in its advertising efforts. That strategy is producing very strong growth in emerging markets such as Russia, Ukraine, Romania, Thailand, Dubai and India.

In North America, Garnier is achieving double-digit growth and is now operating in hair care, hair colorants and skin care. The Fructis hair care and styling range grew 7%. Nutrisse Coloration/Color Naturals creme is the world's number one hair colorant in volume and is growing strongly in western Europe, North America and the BRIMC countries. Garnier Skin Naturals facial skin care recorded growth of 24%, according to L'Oreal.

Maybelline New York had a particularly prosperous year, according to L'Oreal, with worldwide growth of 8.4%. The highlight was the brand's balanced development across all regions of the world, including Western and Eastern Europe, Asia, Latin America and North America.

It was a more favorable year for Softsheen x Carson, with clear improvement in South Africa and the U.S., which together account for 90% of the brand's sales.

It was another year of double-digit growth for L'Oreal's active cosmetics division, with like-for-like sales up 10.8%. While growth was dynamic in North America and performance in Western Europe proved resilient, the ROW is the unit's hottest sector. La Roche-Posay's sales rise 18.4% in 2007, and Skinceuticals, which recorded a gain of 14.2%, is now available in five new European countries.

The Body Shop's consolidated sales grew by 5.7% in 2007 with all regions recording strong performances, except for the U.S. Retail sales rose 7.9%. The Body Shop opened 161 stores in 2007, bringing its total to 2,426 in 59 countries.

Galderma's sales rose 12.7%, according to L'Oreal, with balanced contributions across all geographic zones.

3. Henkel


Sales: $9.75 billion

Sales: $9.75 billion for household and personal care products. Corporate sales: $17.9 billion.

Key Personnel: Kasper Rorsted, chief executive officer; Dr. Lothar Steinebach, chief financial officer; Hans Van Bylen, executive vice president, cosmetics/toiletries; Dr. Friedrich Stara, executive vice president, laundry and home care; Jeff Piccolomini, president, Henkel of America, Inc.; Bradley A. Casper, president and chief executive officer, The Dial Corporation; Paul De Bruecker, senior vice president and general manager, Schwarzkopf & Henkel.

Major Products: Laundry and home care sold under brands such as Persil, Purex, Dixan, Vernal, Mir Colueurs, Pril, Bref, Spee Weisser, Riese and Somat. Cosmetics and toiletry brands include Schwarzkopf, Fa, Right Guard, Dial, Igora, Palette, Gliss, Kur, Schauma, Taft, Theramed and Diadermine.

New Products: Laundry--Purex Natural Elements, Persil 20[degree]C formulation; Hair care--Palette Golden Gloss Browns, Gliss Kur Oil Nutritive, Schuama Kiwi Glanz, Taft Volume Power, Drei Wetter Taft Sensitive, BlondMe; Personal care--Fa Naturals shower gel and deodorant, Dial Yogurt; Skin care--Diadermine AgeExcellium; Oral care-Theramed 2-in-1 freshness, Theramed Titan Fresh.

Comments: Laundry and home care product sales, which represent 32% of Henkel's total sales, rose 0.8% to $5.7 billion. However, the unit recorded organic growth of 5.5%, with Europe, Africa and Middle East region making major contributions. In Western Europe, Henkel said it benefitted from its "Best Ever" campaign, which showcased Persil's centennial, and the launch of other premium detergents in Europe. Stiff competition in North America adversely affected organic sales growth, according to the company. Within the Asia-Pacific region, Henkel called its Indian performance, "especially gratifying."


By sector, sales growth came from heavy-duty detergents and fabric softeners. In home care, dishwashing and bathroom products made major contributions. The firm said that the launch of Somat 7, which featured a cleaning booster and activator which made it perform better at low temperatures, was very successful.

During 2007, Henkel's capital expenditures for laundry and home care operations totaled $230 million. The firm expanded its European manufacturing base for liquid products and invested funds to modernize and merge certain research and administrative facilities and improve IT and safety and compliance capabilities.

In cosmetics and toiletries, Henkel's sales rose 3.7% to 2.7 billion[euro] with organic growth of 5.8%. During the fiscal year, Henkel sold its Morris Profumi fine fragrance business to focus it on its key cosmetic and personal care offerings, which include Schwarzkopf, Fa and Dial.

According to Henkel, business in Western Europe grew substantially faster than the market. In Eastern Europe, Henkel continued its strong growth performance with a double-digit percentage increase in revenues. "Appreciable growth" was achieved in the Middle East and in Latin America: Sales in North America reflected the expansion of Dial, according to the company.

By product group, Henkel recorded a substantial increase in sales and market share to new record levels. In hair products, performance was driven by top colorant brands, including Palette and Brilliance. Also, Men Perfect, a new men's color line from Schwarzkopf, "attracted further interest," according to Henkel.

In body care, Dial and Fa successfully continued their innovation offensive, with new products such as Fa Naturals shower gel and deodorant complementing the established yogurt range, which generated brisk demand throughout Europe. Dial increased sales and extended its market with new yogurt variant too as well as with Dial for Men.

Henkel's skin care business was boosted by its main brand, Diadermine, with products such as Age ExCellium contributing to the success.

In oral care, Theramed achieved good results, helped by a new 2-in-1 freshness variant and the international launch of Theramed Titan Fresh.

Capital expenditures for Henkel's cosmetic toiletries business totaled 69 million[euro]. Projects included optimization of structures and processes. Henkel closed a production plan in La Coruna, Spain in the fourth quarter.

As proof of its plan to focus on core businesses, including household and personal care, Henkel has announced its intention to divest its minority stake in Ecolab Inc.

On July 1, Henkel of America, Inc. relocated its North American corporate headquarters from Gulph Mills, PA to Rocky Hill, CT, which is also the headquarters for its adhesive business in North America.

4. Kao


Sales: $9.6 billion

Sales: $9.6 billion for personal care, household care and cosmetics. Corporate sales: $11.6 billion for the year ended March 31, 2008.

Key Personnel: Motoki Ozaki, president and chief executive officer; Takuo Goto, senior executive vice president, global production and engineering, global environment and safety; Hiroshi Kanda, executive vice president, global consumer products, global marketing development; Norihiko Takagi, executive vice president, president, international business, consumer products; Shunichi Nakagawa, executive vice president, global legal and compliance, global corporate communications, global information systems; Tatsuo Takahashi, executive vice president, representative director, president and chief executive officer, Kao Customer Marketing Co., Ltd.; Toshiharu Numata, executive vice president, global R&D, product quality management; Toshihide Saito, president, global chemical business; Shinichi Mita, vice president, global accounting and finance; Masao Hirota, president, global beauty care business; Shinichiro Hiramine, chairman of board of directors and chief executive officer, Kao (China) Holding Co., Ltd.; Ken Hashimoto, vice president, global procurement; and Michitaka Sawada, vice president, global R&D (human health care).

Major Products: Household products, personal care products and color cosmetics.

New Products: Sofina beaute, Sofina Primavista base makeup, Asience hair care (relaunched globally), Megurism steam eye mask, Attack Biogel liquid laundry detergent, Men's Biore line (relaunched in Japan).

Comments: Kao's corporate sales rose 7% in 2007. While fabric and home care sales remained flat, the biggest gain for Kao came from its beauty care business, which recorded growth of 7.8% during the year. Sales in the beauty care business totaled $5.5 billion.

In Asia, Kao expanded its prestige cosmetics business in department stores and other retail channels in China. Moreover, in premium skin care products, sales of Biore body cleansers expanded to other countries in the ASEAN region, and in premium hair care products, a new line was added to the Asience brand in Taiwan and Hong Kong.

In North America and Europe, Molton Brown cosmetics performed well, mainly in the UK market. In premium hair care products, John Frieda also launched new and improved products. While growth was steady in Europe, the impact of intensifying competition slowed growth in the U.S., according to the company.

Sales in Kao's fabric and home care business totaled $2.4 billion. While the group focused on higher value-added products and cost reduction activities, rising raw material prices took their toll as operating income fell 3%. Sales in Japan were flat, but the firm looked to stimulate the market by launching Attack Biogel liquid detergent, which delivers high cleaning efficiency with a small amount of water relative to load size. Fabric softener sales rose, pushed ahead by the launch of two longer-lasting scents in the Floral Humming line.

Sales of home care products increased with the launches of value-added products such as CuCute Power Gel dishwasher detergent and Resesh Antiseptic EX fabric freshener. Kao launched Attack Soft Plus laundry detergent with a fabric softening effect in Thailand and Attack Easy in Indonesia in December 2007. Sales increased in China, where the company unveiled Attack Softener-in, and commenced sales of Attack in Beijing and elsewhere.

Kao continues to tweak its operations following the acquisition of Kanebo. In June, the company started integration of Kao and Kanebo's logistics bases and joint distribution of their products, such as consumer products and cosmetics. Since November, the two companies have sequentially implemented logistic integrations in the Kansai area and Hokkaido. In October, they plan to establish a logistics center in the Tohoku area.

5. Reckitt Benckiser

United Kingdom

Sales: $9.42 billion

Sales: $9.42 for household and personal care products. Corporate sales: $10.54 billion.

Key Personnel: Bart Becht, chief executive officer; Colin Day, chief financial officer; Javed Ahmed, executive vice president, North America and Australia and regional director North American household; Freddy Caspers, executive vice president, developing markets; Gareth Hill, senior vice president, information services; Rakesh Kapoor, executive vice president, category development; Alain Le Goff, executive vice president, supply; and Frank Ruether, senior vice president, human resources.

Major Products: Surface care--Cillit Bang, Lysol, Dettol, Harpic. Fabric care--Calgon, Vanish, Resolve, Spray 'n Wash, Woolite. Dishwashing--Finish, Electrasol. Home care-Airwik, Mortein. Health and Personal care--Veet, Dettols, Clearasil.

New Products; Cillit Bang Grease & Floor, Dettol Herbal soap and shower gel, Veet Pump Pack, Mortein with Dettol, Mortein Naturgard range, Airwick Freshmatic Mini.

Comments: In fabric care, 2007 net revenues rose 5% to $2.5 billion, driven by continuing growth of Vanish Oxi Action Multi and Vanish Oxi Action Crystal White. Calgon Water Softeners grew as a result of higher marketing investment. Woolite Garment Care benefited from the roll-out of Woolite Color. Excluding the private label business, where the level of activity was reduced in the year, the branded business grew 8%, according to Reckitt.

In surface care, net revenues rose 8% due to the launch of Cillit Bang Grease & Floor and to strong growth for Lysol in North America and Veja in Brazil.

Net revenues of Reckitt's dishwashing product group rose 5% due to the success of Finish Quantum and Finish All-in-1 in Europe and Electrasol 3-in-1 tablets in North America.

In home care, net revenues improved by 16%. Air care grew strongly due to the continuing success of Air Wick Freshmatic globally and strong growth for Air Wick Electrical Oils in North America. Pest control growth benefited from a number of initiatives such as Mortein Lantern, Mortein with Dettol and Mortein Professional Indoor Spray, according to Reckitt.

In health and personal care, net revenues rose 13% to $2.4 billion, with an extra month of Boots (BHI) in 2007 contributed 5% to the gain, while business disposals deducted 2%. Dettol was significantly ahead in developing markets due to new personal care products such as Dettol Herbal soap and shower gel, according to Reckitt.

Healthcare, including the former businesses of BHI, contributed strongly to the growth Reckitt experienced during the year. Net revenues from the former BHI business, led by Clearasil (as well as Nurofen, Strepsils health products) jumped more than 10% in the 11 months of ownership in 2006. Like-for-like growth in the former BHI business was 10%.

North America & Australia accounted for 28% of Reckitt's total net revenues in 2007, with sales up 11%.

In developing markets sales rose 15% to $1.9 billion with strong growth across all regions of Asia, Latin America and Africa Middle East.

In Europe, group sales rose 7%, according to Reckitt. In the first quarter of 2008, fabric care sales rose 6%, surface care was up 9%, dishwashing was up 7%, and home care sales rose an impressive 11%. The health and personal care unit reported the largest gain, with net revenues up 20%. Reckitt said Dettol grew strongly in developing markets behind extensions to the personal wash range and significantly increased marketing investment.

Reckitt's Power Brands

VEET. DETTOL. CALGON. VANISH. Lysol. These are some of Benckisers 18 so-called 'power brands," which are at the core of the company's strategy and success. According to Reckitt, power brands accounted for 61% of total net revenues in 2007, up from just 40% in 2001.

6. Beiersdorf


Sales: $6.38 billion

Sales: $6.38 billion for cosmetics and toiletries. Corporate sales: $7.54 billion.

Key Personnel: Thomas-Bernd Quaas, executive board chairman; Dr. Bernhard Duttmann; executive board member finance; Peter Kleinschmidt, executive board member human resources; Pieter Nota, executive board member brands; and Markus Pinger, executive board member, supply chain.


Major Products: Skin care, beauty care and toiletries sold under brand names that include Nivea, Eucerin, La Prairie, Slek, Labello, 8x4, Florena.

New Products: Nivea Diamond Gloss hair products; Nivea My Silhouette body shaping gel; Nivea for Men Extreme Comfort; Nivea For Men whitening oil control (India); Nivea for Men DNAge anti-wrinkle moisturizer; Nivea Good-Bye Cellulite dietary supplement capsules (U.S. only); Eucerin Hyaluron-Filler eye care.

Comments: Sales of Beiersdorf's consumer business segment home to its skin care cosmetics and toiletries operations--rose 7.7% at current exchange rates to $6.38 billion.

Nivea's sales rose in all regions in 2007, allowing the brand to record global growth of 11.4%. Driving the success were products such as Nivea deodorant, Nivea body and Nivea for men. In addition, Beiersdorf said Nivea Visage Oxygen Power had a very good start, while the relaunch of Nivea Hair Care continued its success. However, bad weather hampered growth rates of the Nivea Sun line.

Eucerin met targets, recording growth of 19.6% in 2007 and the La Prairie Group recorded growth of 10.7%.

On a geographical basis, sales rose 4.8% in Europe. Sales results in Germany--which were affected by the shifting of exports to Dubai and Russia for Middle East and CIS regions, respectively--dropped 4.2%. Sales to customers within Germany were up 0.2%. In Western Europe (excluding Germany), sales rose 4.3%, and in Eastern Europe, Beiersdorf recorded another year of double-digit growth with sales up 27.7%. In the Americas, sales rose 12.5%, with North America up 4.9%. In Latin America, Beiersdorf recorded double-digit growth of 20%, with Brazil (+22.4%) and Mexico (+15.0%), and affiliates in Venezuela (+47.2%) and Argentina (+35.7%) bolstering the strong performance. In Africa/Asia/Australia, sales rose 26.2%.

7. Shiseido


Sales: $6.35 billion

Sales: $6.35 billion for the year ended March 31, 2008.

Key Personnel: Shinzo Maeda, president and chief executive officer; Kimie Iwata, vice president, consumer information, corporate culture, public relations, corporate culture reform and committees; Yasuhiko Harad, chief financial officer; Toshimitsu Kobayashi, corporate senior executive officer, domestics cosmetics business, sales and president and representative, Shiseido Sales Co. Ltd.; Carsten Fischer, corporate executive officer, global business and chief officer of international business division and professional business operations division; Masaaki Komatsu, corporate executive officer, R&D, production and technical planning.

Major Products: Skin care, color cosmetics, sun care, fragrances, hair care and toiletries. Major brands include Shiseido, Carita, Decleor, IPSA, Ettusais, D'icila Parfums Issey Miyake, Parfums Jean Paul Gaultier, Parfums Narciso Rodriguez, Nars, Cle de Peau Beaute Za, Parfums Serge Lutens, Urara and Supreme Aupres.

New Products: Cle de Peau Beaute La Cremes, Revital, Aqua Label skin care, Acne& skin lightening series, Uno men's skin care, Tsubaki Golden Repair hair care, Urara Makeup, Shiseido BOP intensive skin collective program, Shiseido Zen fragrance (relaunch).

Comments: For the year ended March 31, 2008, Shiseido's consolidated net sales rose 4.2%. Domestic sales fell below the previous year's total, reflecting a cooling of consumer sentiment in the second half of the year. However, overseas sales were healthy, especially in China.

Sales in Shiseido's domestic cosmetics business segment fell 1.9%. Sales of prestige products, self-selection products and toiletries failed to reach their respective previous-year levels, leading to an overall decline in division sales, the company said. During the year, Shiseido worked to create "broad and strong" lines by nurturing mature brands, but struggled in the face of cooling consumer sentiment and the onslaught of new products from competing companies.

In the professional division, which supplies and operates beauty salons, sales fell below the previous year's level. During the year, Shiseido shifted to a sales style emphasizing quality of proposals in the merchandising area. However, the transitional state of those reforms couldn't stop the slide, according to the company.

In the health care division, sales increased year-on-year, marking a performance turnaround.

Sales in the overseas cosmetics business segment rose 17.6%, backed by steady sales increases in all regions, led by China. In China, Shiseido advanced its channel-specific brand strategy with a focus on Aupres, a dedicated brand for department stores, as well as Supreme Aupres, billed as an upper prestige line. In addition, the firm worked to expand the number of stores in the chain store channel and fostered growth of Urara, a brand designed for that channel.

In Asia, Europe and North America, Shiseido strengthened its marketing activities by zeroing in on strengths in anti-aging and skin-whitening products. During 2007, Shiseido enhanced its designer fragrances business and expanded shelf space in duty-free shops.

This past fiscal year marked the end of the company's previous three-year plan to maximize growth potential and increase profitability.

Shiseido is now embarking on its next long-term effort. Over the next decade, the company will improve quality "across the board" from fiscal 2008 to fiscal 2010; get into a "growth trajectory" between fiscal 2011 and fiscal 2013, and make "a leap forward" from fiscal 2014 onward. How far of a leap? Within 10 years, Shiseido plans to "surpass net sales of one trillion yen, with more than half of sales being achieved overseas..."

Part of its new three-year plan will be to create a brand loved by customers throughout the world and establish an undisputed presence in Asia. In addition, the firm will continue to liquidate and withdraw from unprofitable businesses and brands for which no overall synergy or future growth can be expected.

Cost reductions will also be pursued by improving marketing efficiency. Five years ago, Shiseido's spending was spread out over more than 100 lines in Japan. Over the past three years, the company has consolidated its portfolio, concentrating costs and human resources on 27 core brands/lines. Shiseido plans to further cull that number and concentrate marketing investment and manpower on 21, including six "mega-brands" and five so-called "relationship-building" brands.

"The fewer products we have to sell, the more it improves our marketing efficiency. It also makes it easier to invest and easier to use our research resources," CEO Shinzo Maeda said at a news conference.

Shiseido management is moving quickly on this next three-year plan. In June, Shiseido revealed that it would withdraw from fashion and accessories Plans include shuttering all but three of 21 Ginza stores by the end of the year. The remaining stores will sell cosmetics, according to Shiseido.

In addition, on July 1, Shiseido Co., Ltd. consolidated the business operations and assets of Shiseido Cosmetics (America) Ltd., Nars Cosmetics, Inc. and ZIC Corporation into Shiseido International Corporation, and changed the name of the company to Shiseido Americas Corporation (SAC). Shuichi Tanaka, who was chairman and chief executive officer of Shiseido International Corp. is now chairman and chief executive officer of SAC. The efforts aligns well with Shiseido's strategy of increasing the competitive strengths of the Shiseido Group and building a solid presence in the U.S.

SAC will shift each company's functions to the newly created business units of Shiseido Cosmetics America, Nars Cosmetics of SAC and JV Fragrance and Skincare. Back office functions will be consolidated, however, each business unit will be individually operated by the existing CEOs. Heidi Manheimer, former chief executive officer of Shiseido Cosmetics America Ltd., has taken the post of chief executive of Shiseido Cosmetics America of SAC. Louis Desazars, president and chief executive officer of Nars Cosmetics, Inc. will become chief executive officer of Nars Cosmetics of SAC. Shuichi Tanaka, chairman and chief executive of ZIC Corporation will be chief executive officer of JV Fragrance and Skincare of SAC.

Shiseido Expands Social Beauty Care Center

On June 21, Shiseido expanded its Social Beauty Care Center located at its headquarter in Japan. The Social Beauty Care Center provides advice on makeup techniques to individuals with deep skin concerns such as birthmarks or scarring to support the improvement of their quality of life (QOL).

As part of its mission, the center carries out activities for cancer patients and survivors by developing foundation products to alleviate their skin tone concerns. Staffers also visit medical institutions to provide makeup and skin care advice for patients' special skin concerns.

Shiseido is also launching a new program for medical workers, social workers, and operators of patient associations to deepen their understanding of how patients' QOL can be improved through cosmetics.



Sales: $3.74 billion

Sales: $3.74 billion for perfumes and cosmetics. Corporate sales: $22.5 billion.

Key Personnel: Bernard Arnault, chairman and chief executive officer; Antonio Belloni, group managing director.

Major Products Fragrances and cosmetic sold under brands such as Christian Dior, Guerlain, Givenchy, Kenzo, Acqua di Parma, Parfums Loewe, Benefit, Fresh and Makeup Forever. LVMH also owns Sephora, the beauty products retailer.

New Products: Dior--Fahrenheit 32 for men, Midnight Poison Addict Shine fragrances, Capture L' Ore de Vie, Diorskin foundation, Backstage. Guerlain--L'Instant Magic, Eau de Shalimar, Aqua Allegoria Figue Iris and Aqua Allegoria Laurier Reglisse, Cruel Gardenia, Cherry Blossom delight, My Insolence. Parfums Givenchy--Organza Jasmin 2007, Very Irresistible Rosa Damascena

Comments: LVMH's perfumes and cosmetics business group recorded sales of $3.74 billion, with organic revenue growth of 12% in 2007. Profit from recurring operations rose to $350 million for the unit. The company attributed the gains to innovation and expansion of flagship lines.


Fragrances are the company's main product sector, accounting for 55% of sales globally. Cosmetic sales represent 16% and skin care products accounting for 19% of LVMH's beauty business sales.

Geographically, LVMH's largest market for fragrances and cosmetics is Europe (excluding France), which accounted for 43% of sales. France accounted for 16% of sales; Asia (excluding Japan), 13%; U.S., 8%; and Japan, 6%. Other markets accounted for 14%.

In 2007, Parfums Christian Dior recorded solid revenue growth, which was accompanied by new and strong improvement in its profitability. Dior reported growth in Russia, while Asian sales benefited from Chinese activity.

In the U.S., Dior's selective distribution strategy enabled it to gain market share with record growth rate. Perfume performed well, buoyed by the launch of Midnight Poison and Fahrenheit 32. Dior's Capture helped drive skin care sales. On the makeup side, Rouge Dior, Diorskin foundation and the Backstage line recorded formidable performances, according to the company.

LVMH said Guerlain performed exceptionally well in 2007, outpacing the market with "remarkable revenue growth and sharply improved" profitability.

Parfums Givenchy posted steady growth in its priority markets and opened its first location in China. Makeup and skin care, which recorded double digit growth in all regions, gave the brand a boost.

Solid performance from its three foundation fragrances--FlowerbyKenzo, KenzoAmour and Eaux by Kenzo-drove steady growth at Kenzo.

With a loyal following, whimsical Benefit Cosmetics maintained a high level of profitability and continued growth in all markets, which are dominated by the U.S. and Great Britain. In addition, the brand enjoyed what LVMH described as a "very promising entry into the Chinese market." Makeup Forever recorded excellent performances in all markets, with very substantial revenue growth driven by expansion of its retail network.

9. Lion


Sales: $2.65 billion

Sales: $2.65 billion for household and personal care products. Corporate sales: $2.9 billion.

Key personnel: Sadayoshi Fujishige, president and chief executive officer; Kazuo Obayashi, senior executive director, risk management, international division, purchasing, headquarters, corporate planning, public relations, investor relations and oleochemicals; Tetsuo Yamada, senior executive director, corporate ethics, finance, secretary, personnel, general affairs, system, CSR promotion, legal, logistics planning and development and pharma; Haruo Iwasakim executive director, advertising, behavioral science research, distribution, policy and business coordination; Teruhisa Satuski, executive director, R&D headquarters, chemicals division, production headquarters, intellectual property; Mitsuharu Kachi, executive general manager of international division and director of oleochemical project; Keikichi Sugiyama, executive general manager, R&D headquarters; Suichi Ohta, executive general manager, health care products division; and Itsuo Hama, executive general manager, household products division.

Major Products: Oral care (toothpastes, toothbrushes mouthwashes, breath fresheners, dental needs); beauty care (shampoos, conditioners, treatments, hair styling products, men's hair care, soap, body washes, skin care, antiperspirants and deodorants); fabric care (laundry detergents and additives, bleaches, fabric softeners); home care (dishwashing detergents, disinfectants, household cleaners, kitchen-related products) and insecticides.

New Products: Household--Soflan with Fragrance and Deodorant fabric softener, Top Kaori Tsuzuku chamomile-scented liquid laundry detergent with fabric softener, Look O2 Cleaner (joint product with Henkel), Charmy gel-based dishwasher cleaner/detergent. Oral care--Dentor Systema EX Extra Herb, Medish oral care gum. Personal care--Ban Deodorant Mist, Ban Refresh Powder Sheets, Bathology skin care, Pro Tec Head men's hair care.

Comments: Lion markets a number of top-selling oral care, beauty and household products, making it a market leader and well-respected brand in Japan. And the company continues to grow its presence in surrounding Asian countries.

Lion's oral care unit recorded sales of $459 million in 2007, a 3.6% gain with new products helping to offset declining sales of mouthwashes. In this sector, many of Lion's new products have been aimed at the needs of a changing Japanese society that is getting older and is more concerned with health issues.

Lion's beauty sector sales rose 4.5% to $297 million in 2007. To enhance profitability, the firm has been strengthening its operational foundation by focusing on its strengths--liquid hand soaps and antiperspirants and deodorants--and by using advanced technologies to introduce new products. In 2007, Lion took steps to reduce manufacturing costs. Production bases for beauty care products were consolidated and production was shifted to subsidiaries and outside companies.

In fabric care, increased sales of higher-value-added, premium-priced products stopped the decline in unit prices, and sales rose 15.2% to $1 billion.

Lion's living care business recorded a 7.1% gain to $421.6 million. The company said sales of dishwashing detergents increased in double digits, bolstered by a strong performance from the Charmy Awa no Chikara (Power of Suds) dishwashing detergent series. In household cleaners, Lion extended the Look Kirei no Mist series of antibacterial and sanitary sprays, with the launch of new variant for entranceways and shoes. Also new is Look 02 Cleaner, a multipurpose cleaner jointly developed with Henkel.

Lion's international division recorded growth of more than 10% to $466 million in 2007, with Thailand and South Korea the largest contributors.

10. Chanel


Sales: $2.5 billion

Sales: $2.5 billion (estimated) for cosmetics, toiletries and fragrances.

Key Personnei Alain Wertheimer, chairman; Maureen Chiquet, global chief executive officer; Francoise Montenay, president, Chanel S.A.; Peter Philips, creative director of makeup.

Major Products: Skin care, color cosmetics and fine fragrances.

New Products: Skin care--Sublimage Essential Regenerating Cream, Hydramax + Active moisture tinted lotion SPF 15; Color cosmetics--Facettes d'or nail color; Robertson Boulevard limited edition nail collection. Fragrance--Allure pour Homme Edition Blanche, Chance Eau Fraiche, Allure Homme Sport Cologne Sport, No. 5 Eau Premiere.

Comments: Nothing says luxury like Chanel; the privately held beauty firm continues to be a perennial favorite and trendsetter internationally. For example, Chanel has a knack for creating the most sought-after nail lacquer shades, such as the cult classic, Vamp. In May, the company unveiled the Robertson Collection, four limited edition nail polishes. Shades, which are $25 each, include LA sunrise (yellow), Melrose (pink), Rodeo Drive (purple) and LA Sunset (red).

In June, Chanel signed a deal with British actress Emma Watson, making her the new face of Coco Mademoiselle.

The Gold Standard in Nail Fashion?

WILL GOLD BE THE NEW BLACK ... hip nail color that is? Chanel, which made black nail lacquer fiber stylish, has added new Facettes d'Or nail color, a limited-edition shimmering gold polish as part of its fall color collection.

11. Yves Rocher


Sales: $2.41 billion

Sales: Sales: $2.41 billion for cosmetics, toiletries and home care products. Corporate sales: $2.8 billion.

Key Personnel: Yves Rocher, president and chief executive; Bris Rocher, vice president.

Major Products: Skin care, cosmetics and fine fragrances marketed under the brand names of Yves Rocher, Daniel Jouvance, Dr. Pierre Ricaud and Kiotis.

New Products: Fragrance--Naturelle, Comme une evidence Homme. Personal care--Plaisirs Nature Kiwi eau de toilette and shower gel, Skin care--Culture Bio.

Comments: Yves Rocher will launch its first organic skin care line, Culture Bio, this fall in France, Germany and Belgium. The line, which features seven facial products, will be rolled out to other markets in 2009. In other news, Yves Rocher has invested E5 million in the construction of an ecospa in Breton, France, which is expected to open in 2009.

12. Natura


Sales: $2.2 billion

Sales: $2.2 billion.

Key Personnel Alessandro Carlucci, chief executive officer.

Major Products: Natura Ekos, Natura Tododia, Natura Chronos, Natura Mamae e Bebe, Natura Diversa, Natura Amor America.

New Products: Natura Amor America, Natura Nature, Natura Tododia, Natura Diversa Hidratacao Prolongada, Natura Chronos Politensor de Soja, Natura Aguas, Natura Fixplant, Natura Faces, Natura Mamae e Bebe, Natura Ekos Cacau, Natura Homem Chromo, Natura Erva Doce Hidratante Facial, Natura Crer Para Ver Bolsa Amiga do Meio Ambiente.

Comments: Natura's two passions for cosmetics as a vehicle of self-knowledge and the exaltation of well being and human connections as a way to express life--granted it a privileged spot in Brazil's corporate landscape. It is one of the most admired companies in Brazil, boasting a portfolio of approximately 900 makeup, fragrance, sun care, skin care and hair care products.


In 2007, gross revenues rose 10.6%. During that time, Natura produced more than 225 million items sold to 50 million consumers in more than 5,000 Brazilian cities through direct sales. It also has operations in Argentina, Chile, Peru, Mexico, France and recently added Venezuela and Colombia to that list.

Natura houses a large and integrated research, manufacturing and logistics center at its headquarters in Cajamar, Sao Paulo. There are also commercial and distribution units in Itapecerica da Serra, in the state of Sao Paulo, and in Uberlandia and Matias Barbosa, in the state of Minas Gerais. In September 2006, the first "Casa Natura" in Brazil was opened, in the city of Campinas.

Natura has developed a socially and environmentally responsible management practice built on two pillars: ethics and sustainability. In order to reduce its ecological footprint, Natura launched an ambitious program in 2007 aimed at mitigating and compensating for greenhouse gas emissions throughout its entire production chain, including suppliers. Over the next five years, the company will reduce emissions throughout the production chain by 33%.

In 2007, Natura began replacing common alcohol used in its products with organic alcohol. By the end of 2007, all of its body oils had been vegetalized, and 78% of the raw materials used in its products came from renewable vegetable sources.

13. GlaxoSmithKline

United Kingdom

Sales: $2.1 billion

Sales: $2.1 billion for oral care. Corporate sales: $45.4 billion.

Key Personnel: Andrew Witty, chief executive officer; John Clarke, president, consumer healthcare.

Major Products: Toothpaste and mouthwash Aquafresh, Dr. Best, Macleans, Odol, Odol Med 2, Polident, Polygrip, Sensodyne; Denture care--Polident, Polygrip, Corega.

New Products: Aquafresh iso-active foaming gel

Comments: GSK's oral care sales rose 8% to nearly $2.1 billion. Sales of Aquafresh rose 12%, spurred by the success of new Aquafresh White Trays. Sensodyne's sales jumped 16%, driven by Senosdyne ProNamel.

GSK is touting Aquafresh iso-active foaming gel, a new foaming gel proven to remove significantly more anaerobic bacteria and volatile sulphur compound (VSC)-producing organisms than ordinary toothpaste. According to the company, the gel-to-foam action generates twice the volume of ordinary toothpaste, spreads ingredients and penetrates hard-to-reach places to help remove debris and bacteria and fight odor.

GSK is squarely committed to promoting oral care health from both a professional and consumer standpoint. Along those lines, in November GSK inaugurated the Aquafresh Science Academy in Weybridge, UK. Supported by a global website, GSK aims to provide a valuable information resource for dental professionals across the world. More recently, GSK unveiled a $7 million campaign in the UK featuring its five main oral care brands--Aquafresh, Corsodyl, Macleans, Poligrip and Sensodyne. The campaign's website,, features a "mouth match" test that helps consumers find products that will deliver the oral health benefits they need.

14. AmorePacific


Sales: $1.78 billion

Sales: $1.78 billion.

Key Personnel: Kynuh-Bae Suh, president and chief executive officer; Sang-Bae Shim, executive director, production and logistics innovation and chief production officer; Young-So Kwon, executive director, sales and marketing; Dong-Hyun Bae, executive director, business support; Ok-Sub Lee, chief technology officer; Hae-Sun Lee, chief marketing officer.

Major Products: Skin care and makeup--Laneige, Iope, Mamonde, Innisfree, Hera, Lirikos. Fragrances--Lolita, Lempika, Castel Bajac, Espoir.

New Products: Sulwhasoo su Essence, ioPE Whitegen RXC, V=B Yeginseng, premium makeup from Laneige, Happy Bath Blue Spa Essential Body Cleanser.

Comments: "2007 was a meaningful year in that we strengthened the foundation for long-term growth. We enhanced the company's competitiveness, and reinforced the foundations for globalization amid various changes in the global business environment," Kyung-Bae Suh, president and chief executive officer of Amore Pacific wrote in his company's 2007 annual report. As a result, AmorePacific's sales were $1.78 billion.

Cosmetics sales rose 9.3% in Japan and 24.8% in overseas markets. AmorePacific continued strong growth in the domestic market, securing its leading position in the prestige channels and exhibiting a strong performance in the mass cosmetics channel. The company said it was able to increase per counselor sales and enhance its business structure for a secure and stable level of growth in the door-to-door channel. In the department store sector, AmorePacific saw continued strong performance by reinforcing its men's brands and the makeup categories. The firm also revamped its discount store channel distribution structure, which has "ironed out" the disparities among the various channels.

By brand, Sulwhasoo strengthened its leading position in the oriental herbal cosmetics market, backed by the release of new products such as Su Essence, and the continuous growth of products such as Jaeumsaeng Cream and Yunjo Essence.

Seen as a growth driver, AmorePacific extended its inner beauty brand V=B with Yeginseng, a red ginseng line.

Amore Pacific has a lofty goal: it wants to become one of the world's top 10 cosmetics companies by 2015. And like its competitors, Amore is looking to neighboring China to grow sales. Among its many efforts, the firm has been increasing Mamonde's presence at specialty and department store counters and boosting promotional activities

In North America, AmorePacific is re-launching its brand, and is seeking sales space in duty-free shops.

15. Kose


Sales: $1.58 billion

Sales: $1.58 billion.

Key Personnel: Yasukiyo Kobayashi, chairman; Kazutoshi Kobayashi, president; Izuo Ikemi, managing director; Masaru Enomoto, managing director; and Shinji Ishikura, managing director.

Major Products: Skin care, cosmetics and toiletries.

New Products;: Junkisui skin care.

Comments: For the year ended March 31, 2008, Kose recorded sales of $1.58 billion, a 2.2% gain. Cosmetics sales were bolstered by Cosme Decorte and Jill Stuart. Sales of its luxury cosmetics line, Albion, were better than expected, the company said.

Overseas, Kose said sales initiatives to raise awareness of the Sekkisei brand, mainly in Asia, were effective. The company also started operations in the Middle East in December.

Since June, Kose has been importing, manufacturing and selling Rimmel in China via a deal with Coty. The new deal, which enables Kose to distribute Rimmel in other Asian countries for the first time, follows a 2006 accord in which Kose acquired the license to import, manufacture and distribute Rimmel in Japan. Kose will customize products to the taste of the local Chinese market and sell them in individual stands in department stores and drugstores. The goal is to have 300 Rimmel shops in the country within three years.

Kose is also trying to make it even easier for the most time-crunched Japanese woman to buy product. The firm is selling Junkisui, a new line of skin care at more than 12,000 convenience stores owned by Seven-Eleven Japan Co. The five products in the line all feature ingredients from oriental plants as well as coenzyme Q-10, hyaluronic acid and collagen. Kose contends the Seven-Eleven stores are easily accessible to working women with limited time for shopping, and they have some evidence: Kose began selling Sekkisui brightening skin care products in Seven-Elevens in 2004.

Last October, Kose and the Graduate School of Pharmaceutical Sciences of the University of Tokyo established a collaborative lab, and this June they had a breakthrough. Working with professor Mitsunori Fukuda to find a novel approach for skin brightening, they discovered that inhibiting the transport of melanosomes in melanocytes is an effective way to prevent skin pigmentation. Kose, which has filed patent applications in conjunction with the findings, plans to present a paper on the research at the International Federation of Societies of Cosmetics Chemists (IFSCC) congress in Barcelona in October.

16. Clarins


Sales: $1.38 billion

Sales: $1.38 billion.

Key Personnel: Philip Shearer, chairman of the management board; Olivier Courtin-Clarins, managing director, research and development; Pierre Milet, managing director, administration and finance; Lionel de Benetti: chief industrial officer; Dominique Calvo, group human resources director; Pankaj Chandarana, chief financial officer; Gerard Delcour, president travel retail, agents, and the American area excluding the U.S.; Frederic Geraud, president, European area; Isabelle Herbreteau, president, Clarins brand; Joel Palix, president, Clarins Fragrances Group; Pascal Pollet, vice president, group operations; Robin Vincent, president, Clarins UK; Jonathan Zrihen, president, Clarins USA. Clarins will announce a president of its Asian region next month.

Major Products: Skin care, fine fragrance, color cosmetics and sun care sold under brand names such as Clarins, Thierry Mugler, Azzaro, Stella Cadente and My Blend.

New Products: My Blend customizable skin care

Comments: Net sales rose 7.3% last year, but it has been a busy summer for Clarins. In late June, the company's board announced plans to buy back the outstanding shares not already owned by the Courtins-Clarins family, taking the company private. According to Christian and Olivier Courtin-Clarins, the family will buy more than 15 million shares in an offer backed by CIC Bank.

By taking the firm private, Clarins puts an end to--for the time being--takeover rumors that had circulated since the death of founder Jacques Courtins-Clarins in March, 2007. After the delisting from the Paris Bourse, Clarins plans to refocus its portfolio, emphasizing leading brands such as Thierry Mugler, Azzaro and Clarins, and expanding its makeup and color cosmetics operations.

In 2007, beauty sales rose 8.6%, driven by the renewal of its make up line and new launches in skin care, such as Double Serum Generation 6, Truly Matte Skincare, Decollete and Neck Concentrate and Younger Longer Balm. On the perfume side, sales rose 8% backed by the performance of classic fragrances such as Angel, Azzaro Pour Homme and Chrome as well as newer scents such as Azzaro Now.

Clarins currently has a number of licenses and accords that contribute to its portfolio and partnerships to distribute cosmetics for prestigious brands such as Hermes, Burberry, Cartier, Jean Paul Gaultier, Issey Miyake and Nuxe in selected markets. In addition, Clarins has invested in companies its management deems as "offering strategic potential and provide opportunities for synergies and sharing expertise." One of those is Kibio, a range of organic products distributed through direct sales, pharmacies and parapharmacies. Clarins' Pontoise factory, which has obtained the Ecocert label for the production of organic products, will handle all production for Kibio by the end of the year.

Clarins has been leveraging well-known names from outside the beauty industry. Its long-term partnership with Porsche Design, forged in 2006, has yielded its first scent, The Essence, which will hit the streets on Sept 1. Also, Thierry Mugler Parfums has signed an exclusive license agreement with crystal expert Swarovski for the worldwide distribution and creation of Swarovski Beauty, a line of fragrances, makeup and beauty accessories that will come to market in 2010. The range will be distributed in selective perfumeries, prestige department stores and Swarovski boutiques worldwide.

In skin care, Clarins has added a new brand called My Blend. The premium line of personalized skin care, which was developed by Dr. Olivier Courtin, made its debut in the U.S. late last year. It features advanced formulas based on biotechnology developments and a patented neuro-cosmetic complex delivers "customized" skin care that can be adapted to specific individual needs. The line features Essentials day/night skin care products, Emergency Boosters--concentrates of pure active ingredients added to the day and/or night product for a treatment cure (dull complexion, extreme dehydration, redness)--and other "add-ins." While the offering is extensive, the company said the key to My Blend is the point-of-sale expertise its sales staff will deliver at the counter. Currently Saks Fifth Avenue department stores in New York, Chevy Chase, MD and Costa Mesa, CA are carrying the line. Clarins plans to bring the brand to France in September and expand its reach to 80 locations in 2009.

For the first quarter of 2008, Clarins' sales rose 4.9% to 240.1 million [euro].

17. Oriflame


Sales: $1.37 billion

Sales: $1.37 billion for skin care, fragrance, cosmetics and toiletries. Corporate sales: $1.51 billion.

Key Personnel: Jonas and Robert af Jochnick, founders; Magnus Brainnstrom, chief executive officer; Gabriel Bennet, chief financial officer; Rolf Berg, human resources director; Patrik Linzenbold, investor relations; Zbynek Pejsek, international franchise manager; Jonathan Kimber, global supply director.

Major Products: Skin care, fragrances, color cosmetics, toiletries and accessories.

New Products: Enigma and Radiant Lights fragrances, Optimals Radiance Glow self tanner, Lift Expert, Perfect Body, Lash Extreme, Royal Velvet Intensive Revitalizing Cloth Mask. Also, Diamond Musk, Silky Kiss lipstick, Diamond Cellular Anti-aging cream and Dermoprofessional Bio-Peeling Kit (all in September).

Comments: Oriflame, which celebrated its 40th anniversary in 2007, sells skin care, fragrances, color cosmetics, toiletries and accessories in 60 countries through independent sales consultants.

In 2007, group sales were $1.51 billion, with a 24% increase in local currencies and 21% increase in euros. Color cosmetics and skin care accounting for 27% and 26% of sales respectively, with Oriflame's fragrance business tallying 18% of sales. Toiletry products sales accounted for 19%, with the remaining 9% coming from accessories.

Record growth in the final quarter of 2007 helped Oriflame's color cosmetics business grow 25%. Oriflame Beauty, the company's new color range, was introduced during the year with the successful launches of Wonderlash mascara and Powershine lipstick. Skin care experienced 22% growth during the year, with the new anti-wrinkle brand Ecollagen standing out as a major contributor. Fragrances were the fastest growing category during the year, up by 29%. Oriflame added the Gem Scent Collection, with the first scent, Amethyste Fatale, achieving good results. The scent category's best seller during fourth quarter was Ascendent, a men's fragrance.

By region, CIS & Baltics accounted for 56% of sales, followed by Central Europe & Mediterranean, 24%; Western Europe & Africa 9%; Asia, 6%; and Latin America, 5%.

Oriflame is entering the nutritional wellness segment and will begin test marketing in Western Europe in fourth quarter. Product roll out is planned for 2009-2010.

18. LG Household & Healthcare


Sales: $1.26 billion

Sales: $1.26 billion

Key Personnel: Suk Cha, chief executive officer.

Major Products: Household--laundry and dishwasher detergent, fabric softener, kitchen cleaners. Personal care--toothpaste, shampoo, soap, baby care, skin care, color cosmetics and toiletries.

New Products: su:m 37 fermented cosmetics, Borrowing Earth household products.

Comments: Sales rose 13.5% due to continued growth of high margin premium brands. Household product sales rose 8.9% and operating profit rose 21.9%. LG attributed the results to continued growth of new brands and renewals of existing brands.

LG said it continues to shift focus away from price-based competition to premium products. It has had success with Beyond, a high-premium household brand, which saw a 76% sales gain stemming from new product launches and a rapid increase in the number of stores where it is stocked.

The company has recently added Borrowing Earth, a line of environmentally-friendly natural household products that minimize the use of artificial chemical substances in the formulation and packaging. The six product line includes toothpaste, soap, liquid laundry detergent, dishwashing detergent and a fabric softener. The company will add kitchen and bathroom cleaners as well as hair care and body care products.

LG's cosmetics business reported a 23.8% sales increase. According to LG, growth continues to come from premium cosmetics, such as its new naturally fermented brand called su:m 37. Su:m refers to the skin's respiration, while "37" represents the optimal temperature for fermentation, according to the company. Launched in select department stores in October, LG plans to expand distribution throughout 2008.

LG Toothpaste Earns Select Status in China

LG's BAMBOO SALT TOOTHPASTE has been officially certified as a renowned brand by the Chinese government. marking the first Korean product to earn the select status. A renowned brand, which combines strong performance with a good reputation among the public, is legally protected by the Chinese State Administration for Industry and Commerce.

19. Puig


Sales: $1.21 billion

Sales: $1.21 billion for cosmetics and fragrances. Corporate sales: $1.3 billion.

Key Personnel: Marc Puig, chairman and chief executive officer and president, Puig Prestige division; Manuel Puig, vice chairman; Joan Albiol, president, Puig Beauty division; Eulalia Alfonso, senior vice president, human resources and operations; Jorge Chumillas, chief financial officer; Didier Maine de Biran, general manager, Puig North America.

Major Products: Fragrances--Adolofo Dominguez, Agatha Ruiz de la Prada, Ague Brava, Anouk, Antonio Banderas, Barbie, Carmen Sevilla, Don Algodon, Maja, Mango, Massimo Dutti, Pacha, Quorom, Roasiro Flores, Sportman, Victori & Lucchino, Zara, Boston Man, 1916, Antonio Miro, Azur de Puig, Brummel, Eau d'Ete, Equinox, Farala, Springfield, Yacht Man Blue, Zinnia. Personal Care--Payor, Dennenes, Heno de Pravia, Lactovit, Vitese, Kinesia, Maja, Agua Lavanda Puig, Maderas, Misslyn, Nelia, VF.

New Products: Blue Seduction for Women (below).


Comments: In 2007, Puig's corporate sales rose 12%, but if changes in the dollar and the "sale of non-strategic brands" are excluded, growth represented a 16% increase, according to the Spanish beauty and fashion firm.

In 2007, fragrances represented 80% of Puig's net income, up 17% over 2006. The company attributed this growth to new launches in 2007 and 2006 including 212 Sexy Man by Carolina Herrera and Nina by Nina Ricci. Puig's cosmetics and personal care unit saw net income rise 14%.

Spain remains Puig's primary market, representing 34% of net income, but Russia proved to be the company's hot spot. Sales there rose 45% over 2006. Meanwhile, sales on the American continent rose 14%.

Looking to replicate the "excellent results" Blue Seduction achieved in 2007 in Spain and Latin America, Puig has created Blue Seduction for Women from Antonio Banderas. The new scent, which was unveiled in the U.S. in July, will hit counters in September. In connection with the launch of Blue Seduction for Women, Puig has formed a charitable partnership with Antonio Banderas Seductive Fragrances and Broadway Cares/Equity Fights AIDS. Antonio Banderas Seductive Fragrances will donate one dollar to Broadway Cares/Equity Fights AIDS for each gift set of Blue Seduction for Women sold during the 2008 holiday season.

Earlier in the year, Puig inked a worldwide licensing accord with Grammy winning singer Shakira to develop fragrance and personal care products.

20. Pierre Fabre


Sales: $1.0 billion

Sales: $1.0 billion for cosmetics.

Key Personnel: Hubert Bevelsborg, president and chief executive officer, Pierre Fabre Dermo-Cosmetique.

Major Products: Skin care and hair care products sold under the Avene, Ducray, Pierre Fabric Dermatologie, Klorane, Galenic and Rene Furterer banners.

Comments: Pierre Fabre's Dermo-Cosmetics unit earmarks 5% of its sales for research projects, which are conducted at its centers in Vigoulet-Auzil and Saint-Jacques Hospital in Toulouse. Research conducted in Toulouse is made possible through an agreement between the Pierre Fabre group, the local university hospital and Toulouse University.

Elgydium, the leading toothpaste in France for more than three decades, is making a wider push into the U.S. market. This winter, Sante Active, a U.S. subsidiary of Laboratoires Pierre Fabre, began distributing Elgydium to pharmacies throughout the country. The line includes Elgydium Whitening toothpaste, which is formulated with Micro-Pulverized sodium bicarbonate, which is five times smaller than typical sodium bicarbonate.

21. YSL Beaute

The Netherlands

Sales: $889 million

Sales: $889 million.

Key Personnel: Robert Polet, president and chief executive officer of the Gucci Group; Andrea Barbier, president and chief executive officer, YSL Beaute; Chantal Roos, strategic advisor to Gucci Group for fragrance and cosmetics industry.

Major Brands: Fragrances, cosmetics and skin care products. Brands include Yves Saint Laurent, Roger & Gallet, Stella McCartney, Alexander McQueen, Boucheron and Ermenegildo Zegna.

New Products: Fragrance--Yves Saint Laurent Elle, Paris Nuit de Fete, Paris Pont des Amours, Opium Poesie de Chine Eaux d'Orient, L'Homme Yves Saint Laurent Eau d'Ete 2008, Elle Yves Saint Laurent summer fragrance 2008, Cinema Scenario d'ete, Baby Doll Magic; Ermenegildo Zegna Z Zegna Fresh; Stella McCartney Stella Sheer 2008. Cosmetics--LipTwins.

Comments: This is the last time beauty powerhouse YSL will appear in our Top 30 Report on its own. It has become part of the L'Oreal stable in a $1.8 billion deal with PPR, which was approved by the European Commission in June.

And what a nice way to go out: YSL Beaute's sales rose more than 6%, driven by YSL products, and in particular cosmetics and fragrances. Recurring operating income doubled to 64.7 million [euro]. Geographically, YSL Beauty's largest sales market was Europe (73.2) followed by North America (12.2%), Asia-Pacific, excluding Japan (6.7%); Japan (3.4%) and other (4.5%).

According to the company, highlights for the year included the October launch of Elle from Yves Saint Laurent. In addition, Opium--which has been on counters for 30 years--posted good results. Makeup posted its sixth consecutive year of double-digit growth thanks to a mix of perennial favorites and new products such as LipTwins.

Stella McCartney Care, the luxury skin care line with 100% organic ingredients, garnered much attention in 2007--some positive, some not so positive. The brand did win an industry award as "breakthrough product," but it was also named in a lawsuit filed by Dr. Bronner Magic Soaps and the Organic Consumers Association. The lawsuit's goal is to stop numerous personal care brands, including Care, from making misleading organic labeling claims.

While PPR and the Gucci Group are shedding most of the YSL Beaute operation, they haven't given it up entirely. In the deal, PPR transfers the licenses for fragrances and cosmetics of the Stella McCartney, Oscar de la Renta and Ermenegildo Zegna brands to L'Oreal, which also gains "very long-term exclusive worldwide license" for the YSL and Boucheron brands in perfumes and cosmetics. The YSL, Boucheron and Stella McCartney brands would remain the property of the PPR Group. The deal did not include the Alexander McQueen fragrance brand.

22. Pola


Sales: $878 million

Sales: $878 million.

Key Personnel: Satosh Suzuki, president, Pola Orbis Holdings Inc. and Pola Inc, Hiromichi Sagitani, president, Pola Chemical Industries, Inc.

Major Products: Skin Care--Alvita, Whitissimo, Day + Day Vitax, Botanex, 1/f, Plenna, Polissima, BA, Signs Solution 28 Carats, Signs Solution Wrinkle Shot, Evangile; Cosmetics--Whitissimo, Silfique, Vivoke, Aniak, Maquifard, Super Suncare, Southern Call; Body Care--Feel & Heal; Hair Care--Idea Style, Simfree Hair Color; Men's Care--Galantom, GR Shot S.

New Products: Whitissimo base makeup.

Comments: In November, Pola Orbis Holdings Inc. opened its first Russian outlet in a department store in Moscow. On the new products front, the company has combined brightening skin care with cosmetics in Whitissimo, a makeup line that includes primer, liquid foundation and pressed powder. The formulation allows brightening ingredients to continue penetrating the skin, according to Pola.

23. PZ Cussons

United Kingdom

Sales: $828 million

Sales: $828 million for personal care and household products. Corporate sales: $1.11 billion for the year ended May 31, 2007.

Key Personnel: Alex Kanellis, group chief executive; and Graham Calder, deputy chairman.

Major Products: Personal care products sold under brands including Imperial Leather, Joy, Cussons Kids, Premier, Carex, Baby, Luksja, Makler, Sweet Seventeen, Venus Hair, Original Source. Household product brands including Morning Fresh, Elephant, E, Radiant, Robb, Duck and Minerva.

New Products: Imperial Leather SkinBliss.

Comments: Sales rose 7% in PZ Cusson's fiscal year ended May 31, 2007.

In January, PZ Cussons acquired Sanctuary Spa Holdings, maker of premium beauty and body care products sold under the Sanctuary brand. According to Cussons, 90% of Sanctuary's personal care products--shower and bath products, salt scrubs, body lotions, body oils and a small but growing skincare line--are sold in the UK through an exclusive distribution agreement with Boots the Chemist. The 75m [pounds sterling] cash deal also included Sanctuary Spa, the UK's largest day spa based in London's Covent Garden, which plays an important part in the development of the Sanctuary range of products. Some 64,000 visitors, most of them women, use the facility each year.

PZ Cussons is also setting its sights on females with, SkinBliss moisturizing shower lotion, a new launch from the venerable and very masculine Imperial Leather line. A 1.5 million [pounds sterling] advertising launch is set to begin next month.

24. The Bolton Group

The Netherlands

Sales: $739 million

Sales: $739 million (estimated) for household, personal care and cosmetic products.

Major Products: Laundry care products--Omino Bianco, Merito, Nibro; Bathroom/kitchen care and cleaners--WC Net, Fornet, Last, Dubro, Solivaisselle; Surface & Floor Care--Carolin, SMAC, Overlay, Vetril, WC Eend; Household soap products--Cyclon, D'orn. Personal Care--Neutro Roberts, Borotalco, Roge Cavailles, Sanogyl, Somatoline, Roberts Fragrance, Acque Alle Rose Robert, Citrosil, Botot, Wetties, Soapy, Silx; Beauty--Collistar skin care, makeup, hair care.

New Products: Collistar--Long Lasting Color Line and Nourishment and Lustre Lines for hair care, Body Energizing Treatment for men, Global Anti-Age Protection Tanning Face Cream SPF 30-50+, Supertanning Moisturizing Dry Oil SPF 15, Sun Effect Make-Up line, Topgloss Stick Reflex, Magnifica Patch-Lifting-Dermal Filling Repairing Face and Neck Mask, Perfecta Active Neck and Decollete Cream, Magic Drops self-tanning con centrate, Brightening Touch highlighting concealer, Eye Contour Lifting Treatment for men, Perfect Adherence Shaving Foam, Moisturizing Soothing Sensitive Skins, Perfect Adherence Shaving Foam, Moisturizing Softening Tough Beards, Extreme Supermascara, Anti-Time 360[degrees] for Men. Roge Cavailles--Dermatological Deo-Care deodorant.

Comments: By its own admission, Bolton Group has been quite busy in past decade, acquiring 11 major companies and brands and tripling its sales. In addition, it has established new subsidiaries in five countries in the last seven years, and doubled its advertising efforts in the last five years. All of that hard work has paid off. Sales of household, cosmetic and toiletry products were estimated to be approximately $739 million in 2007.


25. Sunstar


Sales: $637 million

Sales: $637 million for the year ended March 31, 2008.

Key Personnel: Hiroo Kaneda, chief executive officer.

Major Products: Oral care and beauty care products.

Comments: A management buyout of Sunstar Inc. in 2007 has taken the maker of GUM oral care products private.

26. The Colomer Group


Sales: $598 million

Sales: $598 million.

Key Personnel: Lorenzo Delpani, chief executive officer; Gerard Schoor, president, Colomer USA; and Vanessa Solomon, president, Colomer USA Multicultural.

Major Products: Hair and nail care products. Professional--Revlon Professional, Intercosmo, Modern Organic Products, American Crew, D:FI, Creative Nail, Tigi; Consumer--Fermodyl, Fixpray, Floid, Geniol, Lanofil, Llongueras, Natural Honey, Revlon Flex, ZP11; Cosmetics--BioPoint, Burberry (license), Gatineau (license), Revlon (license); St DuPont (license), Ultima II (license); Multicultural--African Pride, Arosci, Creme of Nature, Fabu-Laxor, Revlon Realistics, Special Feeling.

New Products: Creme of Nature--Red Clover and Aloe Daily Breakage Relief and Jojoba & Olive Oil Moisture Active Deep Conditioning treatment; African Pride--Miracle Deep Conditioning No Lye Relaxer System with Healing & Hydrating African Herbs.

Comments: Colomer is owned by CVC Capital Partners. In early 2008, Colomer USA formed a new salon division, merging its American Crew and Professional Systems Group units.

27. Mandom


Sales: $556 million

Sales: $556 million for the year ended March 31, 2008.

Sales: Motonobu Nishimura, executive president and representative director.

Major Products: Men's toiletries--Gatsby and Lucido and Women's toiletries--Lucido L, Produce, Pixy and Simplity.

Comments: To promote Lucido L, Mandom enlisted Moe Oshikiri, a top Japanese model known for her natural loosely set hairstyle, known on the street as the "Oshikiri Wave."

28. Lornamead Group

United Kingdom

Sales: $537 million

Sales: $537 million (estimated).

Key Personnel: Mike Jatania, chief executive officer; Jon Osborne, chief operating officer; David Cardno, chief financial officer; Aart Weijburg, non-executive director; and Charles Hinkaty, non-executive director.

Major Products: Hair care--Aqua Net, Finesse, Harmony, Lypsyl, Vosene. Cosmetics and skin care--CD, Handsan, Tura. Fragrance and bath Woods of Windsor, Yardley. Oral Care-Brilliant, Rapid White.

New Proudcts: Vosene new shampoo range, Finesse revitalizing shampoo, LypSyl Beeswax lip balm.

Comments: As one industry observer put it, Lornamead has been "M&Aing everything in sight," and its strategy of acquiring and relaunching orphaned brands appears to be working for this privately-held London-based group. Sales in 2007 were estimated at $537 million.


Lornamead acquires wayward brands with rich heritage and breathes new life into them with fresh marketing efforts, new packaging and updated formulations. One of its recent projects in the UK was the extension of the venerable Vosene shampoo line, which was created in 1949. In April, Lornamead, Inc. launched new Finesse Revitalizing shampoo and conditioner in the U.S. Next month, Lornamead will relaunch Yardley and Woods of Windsor.

29. Menard


Sales: $521 million

Sales: $521 million for the year ended March 31, 2008

Key Personnel: Daisuke Nonogawa, chairman; Junichi Nonogawa, president.

Major Products: Skin care, cosmetics and fragrances.

30. Fancl


Sales: $430 million

Sales: $430 million for the fiscal year ended March 31, 2008.

Key Personnel: Kazuyoshi Miyajima, chairman; Yoshifumi Narimatsu, chief executive officer; Tsuyoshi Tatai, chief operating officer; and Yukio Ikemori, managing executive officer.

Major Products: Cosmetics and skin care products sold under the Attenir, Fancl and Nicostar banners.

New Products: Fancl Sunguard SPF 30.

Comments: Born out of its founder's quest to solve his wife's chronic skin problems, Fancl has grown considerably from the small mail order firm it was in 1980. Fancl's primary focus is on preservative-free products; it sells products in freshness date-stamped unit offering a two-to-four week supply.

 1. Unilever             United Kingdom     $25.48 billion
 2. L'Oreal              France              $23.3 billion
 3. Henkel               Germany             $9.75 billion
 4. Kao                  Japan                $9.6 billion
 5. Reckitt Benckiser    United Kingdom      $9.42 billion
 6. Beiersdorf           Germany             $6.38 billion
 7. Shiseido             Japan               $6.35 billion
 8. LVMH                 France              $3.74 billion
 9. Lion                 Japan               $2.65 billion
10. Chanel               France               $2.5 billion
11. Yves Rocher          France              $2.41 billion
12. Natura               Brazil               $2.2 billion
13. GlaxoSmithKline      United Kingdom       $2.1 billion
14. AmorePacific         Korea               $1.78 billion
15. Kose                 Japan               $1.58 billion
16. Clarins              France              $1.38 billion
17. Oriflame             Sweden              $1.37 billion
18. LG                   Korea               $1.26 billion
19. Puig                 Spain               $1.21 billion
20. Pierre Fabre         France               $1.0 billion
21. YSL Beaute           The Netherlands      $889 million
22. Pola                 Japan                $878 million
23. PZ Cussons           United Kingdom       $828 million
24. The Bolton Group     The Netherlands      $739 million
25. Sunstar              Japan                $637 million
26. The Colomer Group    Spain                $598 million
27. Mandom               Japan                $556 million
28. Lornamead            United Kingdom       $537 million
29. Menard               Japan                $521 million
30. Fancl                Japan                $430 million
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Publication:Household & Personal Products Industry
Date:Aug 1, 2008
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