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The icing on the cookie.

Since cookies are Americans' favorite dessert to make at home, Betty Crocker intends to make baking even more fun for them with the introduction of Decorating Cookie Icing, which Ocala, Fla.-based Signature Brands, LLC, the company that created and distributes the item, says is the first completely ready-to-use royal icing (a type of icing that creates a hard, smooth, matte-like surface). Decorating Cookie Icing stays fresh and soft in its squeezable seven-ounce pouch, but begins to set within four minutes of being used, and hardens entirely within four hours. Available in Red, Green, Blue, and White varieties, the product, which hits shelves in February 2008, has a suggested retail price of $2.99. Call Signature Brands at (352) 622-3134 to find out more.

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Title Annotation:Decorating Cookie Icing from Signature Brands
Publication:Progressive Grocer
Article Type:Brief article
Date:Dec 1, 2007
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