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The human angle.

Name: Nigel Langston

Jobtitle: MD

Company: JoeDelucci's

Sales: [pounds sterling] 2m+

HQ: Lighthorne, near Warwick

Number of employees: 30


What's it like to work for your company? My weekly schedule can include unloading a lorry full of cones, van driving and attending meetings with directors and buyers from a major restaurant group.

Why is it a good employer? We make sure the pay is good and that everyone feels involved in our success. We encourage everyone to think up new flavours and combinations and have a monthly competition for the most enthusiastic kiosk staff.

What's the best thing about working there? Joe Delucci's gelato always leaves people with a smile on their face. I make a point of keeping some in a freezer in my car and taking it into meetings.

Does the company offer any unusual benefits? Recently we introduced our 'happy anniversary' incentive, giving staff a large tub of their favourite ice cream on their 12-month anniversary with us.

How does the company differ from its rivals? While most ice cream companies start by selling locally to restaurants and ice cream parlours, we set out to be national from the start. Foodservice buyers can be hesitant to try out new products, so we began opening our own shopping centre kiosks.

Is there a definable company culture? We have taken to the philosophy that if you do one thing remarkably well and stick at it, people notice.

If the company were a car what would it be and why? A 1940s London bus like Cliff Richard had in Summer Holiday. I know it's not a car, but it's a classic and looks fun. The more people that get on board, the better the party will be.

What's the training like and what qualifications can I earn? You will have to go on a short course to get your basic food hygiene certificate.

Has the company won any awards in the past few years? Best new grocery product at IFEX in Belfast, as well as being highly commended for our passion fruit gelato at last years Q Taste Awards.

What's your proudest achievement over the past 12 months? Our Bronte Pistachio gelato. It took a great deal of research culminating in a trip to Sicily to source the pistachios.

How does one go about applying for a job? Email a covering letter and CV to

What tips would you offer jobseekers? Keep applying and follow up with an email after a week or so. Be prepared to take a different job from the one you are looking for as you never know what it may lead to.

How do I find out more about the company? Visit or become a friend on Facebook. And if you pass one of our kiosks, stop and have a free taste.

Are you working on anything exciting right now that you can tell us about? So many people have asked where they can buy take-home from that we are launching our first retail range next March.

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Title Annotation:movers & shakers
Article Type:Interview
Geographic Code:4EUUK
Date:Nov 12, 2011
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