The end of overeating.
In it, he writes, "When I said [to food industry executives] that people tend to eat excessively if food is readily available, I could see the executives' facial expressions begin to change. They understood that I was going to the heart of their business model. I described the stimulating qualities of sugar, fat, and salt, especially in combination, and told them that the brain is wired to focus on the most salient stimuli. 'The more potent and multisensory you make your products, the greater the reward and the greater the consumption.' ... Then one executive spoke up. 'Everything that has made us successful as a company is the problem,' he said.. And then, to their credit, they began to rethink their strategies about labeling and portion size."
|Printer friendly Cite/link Email Feedback|
|Publication:||Parish Nurse Perspectives|
|Date:||Jun 22, 2009|
|Previous Article:||Alzheimer's and you: strategies for reducing your risk.|
|Next Article:||"The Westberg Parish Nurse Symposium: a profound experience".|