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The communication plan, second edition. (Resources).

The Heart of Strategic Communication

Lester R. Potter

Create a complete strategic communication plan for your organization or client with the second edition of IABC's all-time most popular resource, written by communication veteran Les Potter, ABC. This is an essential resource for every communication manager.

The definitive guide to communication planning includes

* Information on organizational strategic planning and the critical link to communication

* Techniques and methods for evaluating and measuring your communication programs

* Potter's 10-step communication planning process, including five key elements: issues, audience, message, media and evaluation

* 20 award-winning case studies and nine complete sample plans

Ring-bound manual

US$185 member/$240 nonmember

Downloadable PDF version available online
COPYRIGHT 2003 International Association of Business Communicators
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2003, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Communication World
Article Type:Book Review
Date:Feb 1, 2003
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