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The changing taste for coffee in Europe's major markets.

The changing taste for coffee in Europe's major markets

E.R.C.'s latest study "Coffee in Europe: the 1990 Survey", reports in detail on current levels in the retail markets of Belgium, France, the U.K., the Netherlands, Italy, West Germany and Spain. In the January issue of Tea & Coffee, some data from the report was included in an article discussing recent trends in the market and industry; in the following pages, further breakdowns of retail market data are given, including in-home consumption and retail sales values, together with per capita consumption by type.

Synopsis

* West Germany clearly represents

the largest market in volume and

value terms, with market shares

of 35.3% and 34.0%,

respectively. West Germany has also

demonstrated the most

significant growth in volume over the

1984-1989 period, followed by

Spain. * Italy has witnessed the most

significant growth in retail value at

current prices, closely followed

by the U.K. * Per capita consumption of roast

coffee is highest in the

Netherlands at 5.2 kg. in 1989, followed

by West Germany, at 5.0 kg.;

and lowest in the U.K. and

Spain, with surprisingly low

figures for France and Italy. * Increases in in-home

consumption of roast coffee have been

evident in all markets except

Belgium and the Netherlands,

which both appear to have

reached their volume ceiling. * While all markets have

demonstrated an increase in retail value

over the 1984-1989 period at

current prices, growth has been

highest in Italy, the U.K. and

West Germany and lowest in

Belgium and the Netherlands. * Per capita in-home consumption

of soluble coffee is highest in the

U.K., followed by France, while

in all other markets it is

particularly low (i.e. less than 0.3 kg.).

While the soluble coffee sector

has demonstrated growth in

Spain and the U.K. over the

1984-1989 period, the Dutch and

Belgian markets have witnessed

little development, with

significant declines evident in Italy,

France and West Germany

(although it should be remembered

that chicory and other mixtures

have performed particularly well

in the French market). * Growth in retail sales value has

been most significant in France,

the U.K. and the Netherlands,

and less significant in Italy,

Belgium and West Germany. * Sales of decaffeinated coffees and particularly decaffeinated roast coffees have witnessed rapid growth in the 80's and in the three largest European markets--West Germany, France and Italy--exhibit decaffeinated roast coffee sectors which account for 16.0%, 8.5% and 5.0% of roast coffee volume, respectively, up from 12.6%, 7.9% and 1.9% in 1984. The volume of decaffeinated roast coffee sold in these three markets

alone is estimated at 69,289 tons

in 1989, up from 46,606 tons in

1984 and representing growth of

48.7% over the period. * In the U.K., the major soluble

coffee market, decaffeinated

soluble and roast coffees account

for over 9.0% of retail volume,

up from just 1.9% in 1984,

rendering an increase of 412% over

the period, with most of this

growth coming from the soluble

sector. [Tabular Data Omitted]
COPYRIGHT 1991 Lockwood Trade Journal Co., Inc.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1991 Gale, Cengage Learning. All rights reserved.

Article Details
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Title Annotation:Belgium, France, Great Britain, Netherlands, Italy, West Germany, Spain
Publication:Tea & Coffee Trade Journal
Date:Apr 1, 1991
Words:515
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