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The business of kitchens in one mall.

Known as the first food service mall in the Philippines fully stocked with quality kitchen equipment, utensils, foodservice furniture as well as laundry equipment, Mall of Kitchens (MOK) has recently been renovated to serve its customers better. It is a one-stop-shop for kitchen needs for both commercial/industrial and residential use.

Modules for different business formats

MOK is now equipped with different modules for specific business formats making the place more customer friendly. A look at the sprawling 2,500-square meter facility reveals set-ups (or business models) for a Cafe/Bar, Bakery, Hot Kitchen, Gelateria, Wine Room and Show Kitchen. It also sports an airy vibe and more modern and hip interiors. Each module features all equipment, small wares and furniture necessary to set up a business (e.g. coffee machine and grinder, blenders cake display case, dishwasher and smallwares such as glassware, cups and saucers for a start-up Cafe and Bar; a gelato machine and gelato mix ingredients for a Gelateria; bakery ovens, proofer, spiral mixers, under counter chillers, smallwares such as spatulas, sheet pans wire whisks, and other baking needs for a Bakery or Pastry shop; a combi steamer oven, fryer, griller/ griddle, wash water commercial kitchen hood with UV light, conveyor pizza oven for a professional hot kitchen.

Some of the flagship equipment brands that can be found at MOK are Convotherm Combi Oven, Manitowoc Ice Machines, Frymaster Deep Fryers, Taylor Soft Serve Machine, Vittore Coffee Machines, Lincoln Conveyor Ovens, True Refrigeration Equipment, Vitamix Blenders, Winterhalter Dishwasher, Turbo Air Reach in chillers and Freezers, Menumaster Microwave Oven, Williams wine chillers and Kolb Deck Ovens which are top choices by hotel chefs, quick services restaurants, fastfood chains, coffee shops and other businesses in the foodservice industry.

MOK's re-design also allows for simultaneous food demos. On an ordinary day, you'll see customers like hotel chefs, entrepreneurs and even homemakers listening to MOK's sales and technical teams showing the features of kitchen equipment and how to use them and corporate chefs holding product demos.

'We have re-designed Mall of Kitchens in such a way that our customers would know what to expect and what to purchase in case they're interested in a start-up business and for those who want to modernize and update their kitchens. All these are can be done in a bright, spacious, and a more relaxing, customer-friendly and kitchen like environment,' Norell Ortega, Vice-President for Sales, Foodservice Manila, said.

Ideas at the Kitchen aisle

Aside from these business modules, MOK also refurbished the Smallwares Area, setting up new gondolas by category to make them easier to navigate. The systematically organized aisles are filled with kitchen and dining essentials suited to the needs of customers. Corporate clients as well as walk-in customers like homemakers, culinary students and foodies will be pleased to see a wide assortment of smallwares.

Aisles that are found by the right side of the mall carries a melange of dining fundamentals like dinnerware, flatware, glassware, to houseware, crystals, pots and pans, condiments and consumables. Further inside, one can also find kitchen necessities like bakery, coffee, pizza, and bar supplies, utensils, food storage basics and cleaning tools. There are also dining table displays and stylish and elegant buffet set-ups to give customers ideas on how to arrange their dining tables or prep their buffet for those special dinners.

'Our products are priced competitively-if not lower, than others. We have principals and suppliers from the USA, Europe, the Middle East, and other Asian countries,' said Jenny Carlos, Mall of Kitchens' Vice President Sales for Smallwares. 'We also attend international trade shows to keep abreast of innovative and up-to-the-minute trends and designs for further customer satisfaction,' she added.

MOK's smallwares brands include world-class products such as Rak Porcelain, Athena, De Buyer, American Metal Craft, Table Craft, and Zieher. 'We sell products that one cannot find in other stores like some of our flatware and buffet set-ups which are being used by top hotels. We give customers easy access to these,' Carlos explained.

Stories from the Kitchen

MOK is a division under Technolux, the country's largest importer and supplier of a complete line of foodservice, small wares and laundry equipment for 41 years. 'We used to have a small display area measuring 20sqm, then moved to a 400sqm showroom,' Carlos shared. 'But since we needed a bigger space to showcase our growing number of brands and over 3,000 SKUs of commercial equipment and smallwares. So MOK was opened in 2012. The store concept has since then morphed into a fully-integrated showroom and a culinary haven that allow the market to be in step with the trends in the foodservice and hospitality industry.'

'What sets us apart from other distributors is that MOK is not only a showroom, it is also a retail store. We have sales executives to service our corporate clients as well as staff for walk-in customers. Our value added offering is that our customers can visit MOK, peruse our products and equipment and leave the store with their purchases. It is easy and convenient. Plus, parking is never a problem because we have a big parking area for customers,' Carlos added.

Value added services

As part of the excellent Technolux brand of service, MOK has well-trained and efficient sales executives who are willing to give sound advice and recommendations to customers.

It also offers 'Technolux By Design,' where clients can avail of consultancy and kitchen design from Technolux Kitchen and Laundry designers. This may be availed of for free upon purchase of their equipment.

'We not only offer a wide range of worldwide brands but prompt after sales service as well - from equipment demos, purchase, delivery, and installation, and preventive maintenance programs as part of our commitment in serving the foodservice industry' Ortega explained.

Cooking up exciting plans at the kitchen

With the newly-revamped Mall of Kitchens, culinary demos, business kitchen presentations, and other exciting plans are underway.

This year, the Technolux Business Series (TBS) will be pursued to deliver and provide business opportunities for existing enterprises and budding entrepreneurs.

With the new mall layout and design, MOK is even more passionate in pursuing its objectives of bringing more products and enhanced services to the local market

(Visit MALL OF KITCHENS from 9:00 a.m. to 6:00 p.m., Mondays to Fridays. It is located at 9703 Kamagong St.,Corner Lawaan St., San Antonio Village, Makati City. Ample parking is available. For inquiries, call 890-6758 / 552-3587. Also visit its website and follow us on Facebook at Mall of Kitchens - Philippines.)
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Publication:Philippines Daily Inquirer (Makati City, Philippines)
Date:Sep 1, 2016
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