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The best start to a day.

A FRY-UP or a quickie coffee, cornflakes or a piece of toast, whether we love it or can't face it at any price, experts agree there is nothing more important than the first meal of the day.

Around 11 million of us turn up our noses at food first thing in the morning.

The old nature cure doctors thought it best to lay off the liver in the early hours on the grounds that morning is its prime time for detoxifying and recommended eating nothing but fruit before noon.

But mainstream food advisers take a different view, claiming that breakfast fulfils 25 per cent of our daily nutritional requirements and once missed, it's practically impossible to make up the shortfall with other meals throughout the day.

The value of the morning meal will be highlighted in Kellogg's National Breakfast Week next week supported by a screed of studies and surveys which endorse the importance of the dawn fuelling session.

Research has shown that between 10 - 20 per cent of young girls suffer from low iron levels which affects concentration and learning ability.

A 30g bowl of Special K doused in 125ml of milk is said to provide 50 per cent of the recommended daily iron allowance.

Cereals, high in carbohydrate and low in fat are also said to contribute to a healthy heart diet.

Kellogg's will be operating a breakfast information hotline from September 3 - 9 on 0870 609 0555. National call rates apply.

High flyers will have a chance to collect extra air miles next week when Kellogg's and Sainsbury's join forces in the cereal aisle.

The offer, starting on Monday, gives shoppers 10 free air miles per pack, when they buy special packs of Crunchy Nut Corn Flakes; Just Right; Special K and Special K Red Berries.

The big breakfast There's nothing like the big breakfast for those who want to fill the gap with a whopping fry-up.

It may not be what the doctor ordered but once in a while it's a lovely treat and when you're eating out, it's one of the best bargain meals on the menu.

Stoke up on bacon, egg, sausage, tomato and more - stores and supermarkets have great morning deals on the traditional British breakfast.

Have a free breakfast cuppa at BHS.

Take the token printed here to BHS, St David's Centre, and exchange it for a free cup of tea or coffee when you buy an eight-item breakfast for pounds 1.99.

The token must be original (not a photocopy) and is valid between September 3 - 7.

CAPTION(S):

A SPOONFUL OF SUGAR Tim Edwards tucks into his breakfast. Picture: Alan Grist
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Title Annotation:Features
Publication:South Wales Echo (Cardiff, Wales)
Date:Sep 1, 2001
Words:441
Previous Article:eating in & eating out.
Next Article:Luxury scrambled egg croissants.


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