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The Yankee Group and Monitor Group Announce Availability of New Yankee BrandMonitor Diagnostic Tools.

BOSTON -- Yankee BrandMonitor(R) delivers unparalleled brand assessment tools to the communications and networking industries

The Yankee Group, a next-generation research and consulting firm delivering true decision support and unparalleled value to its clients, and Market2Customer(TM) (M2C)(TM), the marketing strategy division of Monitor Group, today announced availability of two brand diagnostic tools targeting companies that specialize in human resources business process outsourcing (HR BPO) and the communications and networking industries.

The new HR BPO BrandMonitor(R) assesses providers' ability to attract clients in this emerging market segment. The new IP Telephony BrandMonitor(R) tests the power of the IP telephony corporate image among business decision-makers.

"The Yankee Group is the only global research and consulting firm to combine business and market knowledge with advanced decision support tools to empower customers to make the correct business decisions," says Bradley Hecht, Yankee Group chief product strategist and research officer. "Access to Monitor Group's research-driven brand diagnostics, expertise and experience makes the Yankee Group's guidance even more powerful, helping our clients identify their competitive position, focus their marketing efforts, and track the results of those efforts over time."

The product set, Yankee BrandMonitor(R), has been developed to help sales, marketing and product decision-makers assess and competitively track the strength of their brands and reputation in this highly competitive sector. These tools to provide senior executives with clear, powerful and actionable data on the marketplace leverage they are--or are not--getting out of their brand and reputation assets. Further product line extensions are expected to focus on key competitive markets in wireless communications, IT and business applications, and consumer technologies.

About Yankee BrandMonitor(R)

The Yankee BrandMonitor(R) helps marketing planners, strategic marketers and executive managers assess and track the strength of their brand. Through a combination of market and technology insight, state-of-the-art research techniques, and proprietary brand heuristics, these services help marketers evaluate their brands to make more informed strategic and tactical decisions.


The Yankee Group is a global leader in communications and networking research and consulting. The company helps businesses understand the opportunities, risks and competitive pressures of developing, deploying and consuming products and services that drive communication or information exchange. Now in its fourth decade, the Yankee Group is based in Boston with offices throughout North America and Europe.

About Market2Customer, a member of Monitor Group (

Market2Customer (M2C) is the marketing strategy division of Monitor Group and is committed to helping its clients achieve above average, profitable top-line growth. M2C serves leading national and global companies by helping them tackle their toughest marketing strategy choices. M2C excels at working side-by-side with clients to help them grow organically, revitalize brands, identify and effectively create new products or businesses, and improve their marketing organization's capabilities. The Monitor Group is a family of professional service firms linked by shared ownership, management philosophy and assets, that is dedicated to providing products and services that fundamentally enhance the competitiveness of its clients.
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Publication:Business Wire
Date:Nov 22, 2004
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