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The X Factor Arabic 2015 kicks off.

The X Factor 2015 (Arabic) went on air on 14 March, with a jury comprised of three prominent personalities from the region's music and entertainment world: Ragheb Alama, Elissa, and Donia Samir Ghanem. The reality show to find the Arabic singing sensation with the 'x factor' airs on MBC4 and MBC MASR.

Mazen Hayek, MBC Group official spokesman and group director of PR andcommercial, said, "We are delighted to add The X Factor to MBC's strong line up of global talent shows."

"Viewers in the MENA region will be able to benchmark MBC The X Factor with the global version of the same show," he added.

In the lead up to the launch, MBC Group hosted a performance by The Little Mix at a media event in Dubai.

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Publication:Campaign Middle East
Date:Mar 22, 2015
Words:140
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