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The Women's Institute of Negotiation - the National Latina Business Women Association (L.A. Chapter) Present a One-Day Intensive Latina Negotiation Seminar.

Los Angeles, CA, November 13, 2011 --( The Women's Institute of Negotiation and The National Latina Business Women Association, Los Angeles Chapter (NLBWA-LA) have joined forces with Bank of the West in a strategic partnership to help promote and develop Latinas in the skills and strategies of effective negotiating. “Having experienced a 3-day negotiation seminar with Dr. Yasmin myself, I am excited to offer this program to our members. The Latina Negotiation Boot Camp is a great compliment to our series of business development workshops and will provide further development for our graduates," stated Ana Perez, President of NLBWA-LA. The NLBWA-LA in association with The Women's Institute of Negotiation will provide a one-day intensive leadership and negotiation training which goes beyond exploration of potential barriers that may hold Latinas back and teaches Latinas how to reframe their interactions and accurately evaluate their opportunities. Latinas learn how to ask for what they want in a manner congruent with their values, taking into account the social forces that may impact their working relationships.

The Women's Institute of Negotiation, developed by Dr. Yasmin Davidds, is the only institute of its kind, customizing leadership and negotiation programs exclusively for women--from fortune 100 companies, to universities to non-profit organizations. “Quality negotiation training is expensive,” states Dr. Yasmin Davidds, "and has historically been categorized as a C-level suite investment. Our corporate sponsors, such as Bank of the West, are making it possible for Latinas to participate in this program by subsidizing 80% of the cost—making it affordable for Latina leaders.”

The one-day intensive boot camp concentrates on transforming negotiation behavior for Latinas by eliminating the limiting beliefs associated with negotiating and providing them with a systematic negotiation framework they can adapt to any situation. Patty Covarrubias, Regional Business Development Manager - Hispanic Market, VP for Bank of the West states, “At Bank of the West, among our most important stakeholders are the communities where our customers and employees live and work. We provide not only financial services that speed the flow of commerce and add convenience for individuals, but we also offer the extra help necessary to support Latina organizations and businesses such as The National Latina Business Women Association (Los Angeles Chapter) and the Women's Institute of Negotiation. As one of the fastest growing demographics, Latinas are a force to be reckoned with. I am proud to be associated with this partnership and help so many women achieve professional and personal goals.”

The Latina Negotiation Book Camp will take place Friday, December 2nd 8:30 am - 6:00 pm in downtown Los Angeles. For further information or to register please visit

Bank Of The West

For over 135 years Bank of the West has been committed to serving local businesses.

Now we've made it even easier for your business to bank with us with limited-time special offers available from October 3 through November 18, 2011. For more information please visit

Women's Institute of Negotiation

The Women's Institute of Negotiation is the only professional development company in the US specializing in public and private negotiation training exclusively for women. Its curriculum -developed by women empowerment and negotiation expert Dr. Yasmin Davidds-consists of 70% experiential hands-on training in real-world negotiations. The institute's mission is to empower women to ask for what they want and provide them with the tools, strategies and techniques to do so effectively. For more information, please visit

National Latina Business Women Association-Los Angeles Chapter

The Premier Latina Business Organization! Created and launched in July of 2003 to meet the needs of the growing ranks of Latina Entrepreneurs, Executives and Professionals from the Greater Los Angeles area. The organization's mission is to encourage Latinas to develop their business and professional skills and to meet their career goals through education, business referrals and networking. For more information, please visit


Contact Information:

Women's Institute of Negotiation

Michelle Delaney


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Geographic Code:1U9CA
Date:Nov 13, 2011
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