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The User-Friendly Phone Book Acquires Diamond Directories Inc.; 1 Advantage Pages Directory Covering Carroll County, Ohio.

THE WOODLANDS, Texas -- The User-Friendly Phone Book, LLC, a leading independent yellow page directory publisher based in The Woodlands, Texas, today announced it has entered into a definitive agreement to acquire Diamond Directories located in Carrollton, Ohio. The Carroll County Advantage Pages directory will be merged with the assets The User-Friendly Phone Book recently acquired from Verizon in Northeast Ohio.

"Bonnie Shaw grew this directory into one of the most profitable and popular in the area," said Bruce Howard, chief executive officer of User-Friendly. "We are very excited about this acquisition, which furthers our strategy to develop an extensive footprint in Northeast Ohio and create a viable alternative to the Verizon monopoly."

Bonnie K. Shaw, president and CEO of Diamond Directories, said, "I'm pleased to have The User-Friendly Phone Book acquire my directory. They have proven their commitment to the communities they serve by providing high standards in the directories they produce."

The User-Friendly Phone Books offer users a clear-cut format and large type, easy-to-find information, colorful tabs for speedy reference, local menu guides, and informative community pages to help them find the numbers they need -- quickly, effortlessly and directly.

User-Friendly currently publishes 18 yellow page directories throughout Texas, California, Louisiana, Kentucky, Oklahoma, Indiana and Ohio. Since the company's inception in 1999, the User-Friendly management team has successfully launched or acquired assets within 10 new markets, including three of its four largest directories.

About User-Friendly Phonebook

User-Friendly is a leading independent yellow pages company with directories in Louisiana, Texas, California, Oklahoma, Kentucky, Indiana and Ohio. User-Friendly provides its users with a superior product to ensure high usage rates by utilizing customer-focused innovations such as large print sizes and helpful community sections. User-Friendly is a portfolio company of VS&A Communications Partners III, LP, and the private equity affiliate of media industry merchant bank Veronis Suhler Stevenson, For more information about User-Friendly Phone Book, visit our Web site at

About Diamond Directories

Diamond Directories is a family owned-and-operated company currently producing a directory for Carroll County, Ohio. For more information about AdvantagePages, visit
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Publication:Business Wire
Geographic Code:1USA
Date:Mar 16, 2005
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