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The Ultimate Overseas Business Guide for Growing Companies.

The Ultimate Overseas Business Guide for Growing Companies

by Henry H. Rodkin

Fear of the unknown need not impede the success of your company's international marketing efforts. Using a mix of solid business skills and common sense, Rodkin shows you how to export your goods and services confidently and effectively.

In an uncomplicated style, free of technical terms, theories, and academic jargon, he offers small and medium-sized companies specific strategies for entering and building business in lucrative overseas markets. Following the guidelines Rodkin presents, international trade can be a profitable and enjoyable experience for you! He shows you how to apply his proven techniques and reveals the consequences (some painfully hilarious), of blindly following conventional export wisdom.

Now is the time to plan for when the final rules are in place for the EEC in 1992.
COPYRIGHT 1990 Canadian Institute of Management
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1990 Gale, Cengage Learning. All rights reserved.

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Publication:Canadian Manager
Article Type:Book Review
Date:Sep 22, 1990
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