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The US plans first of its kind demo at Gulfood.

Three major USA trade bodies are teaming up for culinary demonstrations at this year's International Salon Culinaire, the annual Emirates Culinary Guild showcase of the region's best culinary talent and expertise, at Gulfood 2016.

Coming together for their first-ever joint promotion are the USA's Poultry & Egg Export Council (USAPEEC), the Meat Export Federation and the Dairy Export Council.

The USAPEEC has hired Louisiana-born Joe Truex, executive chef at Dubai Mall's gourmet eatery Pi. Dubai, to headline the three trade bodies' 'Tastes of the USA' demonstrations.

At Gulfood's International Salon Culinaire, Chef Truex will stage four, 30-minute demonstrations daily from February 21-24, which will be complemented by presentations by chefs representing the Meat Federation and the Dairy Council.

Truex's demos promise to be a 'Grand Tour' of the USA with the protein content - egg, chicken, duck and turkey - staying the same but other ingredients changing daily with menus representing different American states.

"I'll be presenting quiche-style dishes and omelettes but also poultry - chicken, duck and turkey - creations," explained Truex.

"For instance braised lemon chicken which is typical of New York; a pan roasted duck breast with Georgia peaches or oranges to bring out the Californian and Florida touch. I'll also cook with apples and cherries for a flavour of Washington state and even sorghum molasses for a trip back to my southern roots.

"The menu will be a snapshot of the many different culinary styles and flavours of the USA that can be summoned up with the use of poultry and eggs," he added.


This year's Salon Culinaire will see more than 1,300 professional chefs evaluated by a panel of 25 renowned experts mandated by the World Association of Chefs Societies (WACS) to judge culinary events across the globe.

"Chef Truex's 'Tastes of the USA' promotion is exactly the type of dynamic, multiple entity promotional activity that is synonymous with Gulfood and the International Salon Culinaire," commented Trixie LohMirmand, senior vice president, exhibitions and events, DWTC, which organises Gulfood.

Gulfood 2016 is set to welcome more than 85,000 visitors from more than 170 countries and is a strictly trade-only event for business and trade visitors.

The show is open 11am-7pm from February 21-24 and 11am-5pm on February 25. More information is available via .

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Publication:Hotelier Middle East
Date:Feb 2, 2016
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