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The Switch network extends to the Middle East via New TR news agency.

The Switch and New TR News Agency have announced the addition of connectivity between Istanbul and The Switch's London point-of-presence. The new connections extend The Switch's network into the Middle East via New TR, an international TV news organisation with central headquarters in London, and additional offices/facilities in Istanbul and other strategic global locations.

Specifically, The Switch will now have two transmit and two receive circuits between Istanbul and London. Customers connected to The Switch will now be able to access New TR News Agency via SwitchIT, The Switch's patented customer controlled software platform.

"New TR News Agency aims to be one of the leading news agencies in the world, building bridges among countries and cultures through our network around the world," said Jihad Asmar, Director at New TR News Agency. "We see connecting to The Switch as a strategic move in ensuring the delivery of breaking news in the Middle East."

"Extending The Switch network to Istanbul via New TR will enable customers of The Switch to reach the Middle East with the touch of a button," said Keith Buckley, President and CEO at The Switch. "We see this as the first example of many in which The Switch Access will continue to expand The Switch's global reach."

The first event in which New TR utilised The Switch connection was for coverage of Saudi Arabia's Crown Prince Mohammed bin Salman's visit to the United States on Monday, March 19, 2018. The connection will also be utilised to broadcast coverage of the 2018 FIFA World Cup in Moscow this summer.

The Switch will debut The Switch Access at the 2018 NAB Show in Las Vegas, alongside its existing product suite of services including: The Switch OTT, The Switch Studios, The Switch At Home, The Switch Mobile and SwitchIT, The Switch's patented customer-control software.

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Publication:Broadcast Pro Middle East
Geographic Code:70MID
Date:Apr 4, 2018
Words:318
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