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The Spa at Pinehurst ... Built in the Carolina Tradition.

VILLAGE OF PINEHURST, N.C., July 3 /PRNewswire/ --

The new Spa at Pinehurst, whose steel structure has now risen on the grounds of the venerable Carolina hotel, will embrace its North Carolina roots in both form and function.

Construction on the 31,000-square-foot building began in December and a mild winter has kept the work on schedule. In Spring 2002, the $12 million luxury spa will open to Pinehurst guests as the largest spa ever built east of the North Carolina mountains.

"The Spa at Pinehurst is being built and operated to reflect the traditions of its Sandhills home," said Patrick Corso, President and Chief Executive Officer of Pinehurst. "We know it will add to the resort experience of both the golfers and non-golfers who come to Pinehurst for a relaxing getaway."

In late April, executives at Pinehurst invited a team of key spa experts, landscape and building architects, international botanists, cosmetic chemists and historians to capture the essence of the historic resort and its surroundings.

This extensive research started a process that will result in exclusively designed spa products and treatments reflecting the timeless beauty of the Sandhills. All will recreate the scents and sights of Pinehurst, based on actual samples taken from the region.

The spa's architecture also stays true to Pinehurst's past and the more than 100 years of the famed resort's history.

"The spa's design incorporates details of Pinehurst's first buildings," said Francis Chester, Pinehurst Project Manager who is overseeing the spa's construction. "This will include the twin towers on the front facade, reminiscent of the conservatory that once stood between the original Carolina and the present hotel's East Wing."

On the inside, The Spa will be decidedly Southern, incorporating the flora of the Sandhills and the refreshing vitality of Pinehurst. These same themes will carry through each treatment and package offered, including the sand of the Sandhills for exfoliation treatments, clay from neighboring Seagrove for select body wraps and local botanicals such as holly berry, magnolia and pine for aromatherapy and body treatments.

"We want to emphasize the atmosphere of the Pinehurst area with each treatment a guest receives at the Spa," said Kim Parker, Spa Director. "Our focus will remain on those key elements that have always drawn people here -- an air of relaxation and luxury, pampering and an opportunity to stay in tune with nature."

When finished, the Spa at Pinehurst will be a shrine to personalized care. A staff of experts will offer the latest in massage, skin and body care and bath treatments. The Spa will also feature a 750-square-foot Image Center offering hair and nail care, complete with a retail shop for those who wish to take the North Carolina experience home. Guests will also relax in the Spa's steam, sauna and whirlpool areas for both men and women.

The 1,300-square-foot fitness studio will contain state-of-the-art cardiovascular and strength training equipment, especially suited for golfers desiring pre- and post-golf workouts and conditioning. Swimmers will be able to enjoy the lap pool.

The Spa at Pinehurst adds an important amenity to Pinehurst's many attractions, including eight premier golf courses, a renowned 24-court tennis complex, water sports at Lake Pinehurst, nine dining facilities and more.

Pinehurst is part of a collection of luxury golf destinations that make up the Pinehurst Company, a wholly owned subsidiary of ClubCorp. In addition to Pinehurst, the resorts include The Homestead, Hot Springs, Va; Barton Creek, Austin, Tex.; Daufuskie Island, Daufuskie Island, S.C.; Palmilla in Los Cabos, Mexico and Firestone Country Club in Akron, Ohio.

Founded in 1957, Dallas-based ClubCorp has $1.6 billion in assets and is the world leader in delivering golf and related premier resort experiences. Internationally, the company owns or operates more than 220 golf courses, country clubs, private dining clubs and resorts.

ClubCorp purchased its Pinehurst interest in 1984 and committed to return Pinehurst to its former glory as a world-class golf and resort destination. This effort to maintain the village's historical legacy while creating healthy growth has directly contributed to the awarding of several prestigious golf events to Pinehurst, including the 1999 and 2005 U.S. Open championships.

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Publication:PR Newswire
Geographic Code:1USA
Date:Jul 3, 2001
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